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中外先进O2O成功案例浅析
吴 宽洵,woody
2012/11/14
COO
迪尔希广告, D2C China
Our digital life – No Digital, No Life
2
消 者行 正在 生急 化
费 为 发 剧变
O2O – 一片广大的蓝海正在出现
3
Online和Offline
各大企业都在加紧布局O2O
4
营销目的
5
Check in – Smapo Service
6
AR- iButterfly
7
AR – Reebok Japan Campaign
8
Motion sensor – Grabee Service
9
Location coupon – imanara Service
10
Check in – RecoCheck
11
Check in - Locatouch
12
Check in - Shoplier
13
Location game – Colopl
14
Location game -
15
NFC – Revlon Campaign
16
NFC – Nike Fuelband
17
AR – Seikai Camera
18
AR – Kirin Campaign
19
Bluetooth - Dlab Hook Service
20
Infosound
21
Store Front Affiliate
22
Amazon Price Check
23
Shopkick
24
UA Style
25
Ponta
26
无限一号店
27
Square payment
28
Ecosystem in Japan
29
Ecosystem in US
30
Thank You!
吴 洵,
宽 woody
kuanxun.wu@d2c-china.cn
http://weibo.com/wukuanxun

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O2 o case_study_20121114