Definition of Social Networking: The interaction between a group of people who share a common interest
Show some of the social networking sites. This can be just logos and then I’ll say, let’s take a look at a few of them.
While it’s rumored that Facebook will eventually open up vanity urls to all brands, for now only preferred partners get these (eg: http://www.Facebook.com/mashable). Until then, you can create your own with a domain redirect. If you own your own domain (and frankly, who doesn’t), set up http://facebook.mydomain.com to point to your profile. Easy to remember, easy to share. Obviously, the same tactic applies to profiles you may set up on Twitter (), LinkedIn (), etc, but this is most useful with those tricky Facebook URLs.
This isn’t really a tip, but more of a best practice. By creating a calendar to guide your updates, you will achieve the following benefits:1. You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. Try to mix up different update types – a status update, a Link, a Note, a Photo or video update.2. By creating a calendar, you can also schedule moderation periods for comments if you feel this is necessary for your brand. Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds.3. By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s Insights. This can show you Total Interactions around different content types to gauge which gets the most traction/conversation, and track Removed Fans against certain update types.
This is where screenshots go
CHSPA - Getting into Social Media
Conversation in Session<br />Social Networking. Be there.<br />#chspajday2011<br />@manfull<br />aaronmanfull.com<br />
Why Social Networking?<br />You can find more people who are online<br />Engage your audience directly<br />Expand your Web presence so they have more chances of finding you<br />Have a conversation<br />Share links and information<br />Use it social media as alternative ways to tell stories (breaking news, live sports games, photo of the day, etc.) <br />
Why Facebook for Journalists?<br />Facebook gives reporters a means to connect with communities involved with stories, find sources, and generate leads. <br />For media companies, Facebook is a way to build community and reach a larger audience.<br />Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. <br />Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.<br />
Facebook Vanity URL<br />http://www.facebook.com/profile.php?id=1369509661&ref=nf<br />Facebook.com/aaronmanfull<br />Facebook.com/jeadigitalmedia<br />Facebook.com/cnn<br />Facebook.com/Username<br />- Easy to remember.<br />- Easy to direct your readers to.<br />- Easy to find.<br />
Get a Publishing Schedule<br />You can spread updates out so that you carry on a persistent but unobtrusive dialog with your Fans. <br />Post too often and your page updates will start being hidden, or you’ll lose fans. Too seldom and you’ll be forgotten. <br />Try to mix up different update types – a status update, a Link, a Note, a Photo or video update. 50/50 split<br />You can schedule moderation periods for comments if you feel this is necessary for your brand. <br />Most Interaction activity (including comments) will occur within 24 hours of an update before it drops out of Fans’ news feeds.<br />By recording all activity on a schedule, it’s easier to map it against exported stats data from your page’s insights. <br />Can show you total interactions around different content types to gauge which gets the most traction/conversation, and track removed fans against certain update types.<br />
Benefits to Your Publication<br />Find Readers. <br />Find Leads.<br />Find Sources.<br />Take your message to your audience.<br />Enable your audience to promote/share your content. Link. Link. Link.<br />Build relationships.<br />*Make sure you are cross-promoting<br />
Q: “Why waste our time with Twitter? The vast majority of students don’t use Twitter.” <br />My Answer: “Well, the vast majority don’t use email either, should we ignore that too?”<br />
Keep in touch in real-time<br />Free<br />Can receive messages via sms and send via sms<br />Can send and receive direct messages (much like an email)<br />All messages or “tweets” are confined to 140 characters.<br />
The average is 4 tweets a day, but even one a day is better than none.<br />Include links to your articles, blog entries, photo galleries, videos, etc.<br />Have a conversation.<br />Terminology: <br />@ (Reply or Mention)<br /> RT (Retweet)<br /># (Hashtag)<br />MT (Modified Tweet)<br />D (Direct Message)<br />.@ (Reply to all)<br />HT (Heard Through_<br />
Social Oomph to schedule tweets<br /> (and now Facebook Fan pages)<br />URL Shorteners (bit.ly – goo.gl) <br />Widgets for your site to show feeds, followers and hashtags<br />
Setting Guidelines<br />Are you going to converse with them?<br />Takes time. If you don’t have the time to devote, don’t go down the path.<br />How to use as a reporting tool, how to use as a promotional tool, how to use personally/professionally.<br />It needs to be worked in as part of the editorial policy<br />