Slides from Week Three of Wayne MacPhail's course on Online Journalism at the University of Western Ontario in the fall of 2008

1. Welcome
Online Journalism JOU-732

2. Week Three
Web 2.0
Tools and
Concepts

3. What is Web 2.0?

4. What is Web 2.0?
marketing term

5. What is Web 2.0?
encourages community and collaboration
encourages shared content creation
focusses on a single task
clean, clear interface
moves data and apps from desktop to Web

6. Key Concepts

7. Key Concepts
The Tag
Social Bookmarking
RSS Feeds
Embed Code
Wikis
Common Good
Crystalization

8. The Tag

10. cellphone secondlife
Tags telephony sl

11. Bottom up
Taxonomy tags
top-down
keywords Folksonomy

12. heirarchical
organic!
tag
keyword

13. animal
domestic
farm pet
wild
hen dog cow

14. animal
domestic
farm pet
wild dog
hen dog cow
dog wild dog
animal farm
domestic
dog

17. Social
Bookmarking

18. Social Bookmarking
moves personal bookmarks
to public space
makes use of tagging
creates a collective intelligence and
collective editing
makes use of RSS feeds

27. RSS
Feeds

28. RSS Feeds
Really Simple Syndication
It’s like an In Box
for the Web

30. Like magazine subscriptions without the
annoying cards and perfume inserts

31. RSS Feeds
Polls websites. Collects headlines. Delivers them to you.

32. netnewswire

34. Google Reader

35. Google Reader on iPhone

36. RSS Feeds on cellphones

37. RSS Feeds on the Chumby

45. Embed
Code

47. <embed />
<script src=quot;http://www.mogulus.com/scripts/player.js?
channel=therealnews&amp;bgcolor=0xE98010&amp;colo
r=0x999999&amp;showviewers=true&amp;width=440&
amp;height=375&amp;on=truequot; type=quot;text/javascriptquot;>
</script>

48. wikis

49. Case Study

50. ensemble
Alzheimer Society of Ontario

61. AwayF ro mH
er ...
Using RSS feeds
How Bra
ASOONT
in Prot
ein ...
d ...
es Ad
Gam
Video
s...
raw
gD
arin
He

62. Putting it Together
RSS Feed based on ASOONT tag
Hearing Draws...
Video Games Add...
How Brain Protein ...
Away From Her ...

64. The
Common
Good?

66. Common Good: Atoms

67. Common Good: Atoms

68. Common Good: Atoms

69. Common Good: Atoms

70. Common Good: Atoms

71. Common Good: Bits

72. Common Good: Bits

73. Common Good: Bits

74. Common Good: Bits

75. Common Good: Bits

76. So shouldn’t
selfishness rule?

77. It should.
But it doesn’t.

78. The Common Good you
want to create will only be
as rich as the common
good you see
in your community.

79. Crystalization

82. Outcomes
Collaborative Content
Community
Conversation
Author/Audience Union

83. What’s
social media?

84. Media
that encourages
conversation
community
collaborative content creation

85. Media
that depends on
The Common Good
and
Crystalization

86. Key Concepts
The Tag
Social Bookmarking
review
RSS Feeds
Embed Code
Wikis
Common Good
Crystalization

87. Lessons
Focus on concepts not applications
Have faith in the common good
Build community and conversation
Practise crystalization

88. Wayne MacPhail
wmacphail@gmail.com
wmacphail