2. Geolocation - Overview
• What is geolocation?
• Geolocation ads and news
• Geolocation and social media
• Crowdsourcing
• Going mobile
• Threats/uses for news
• Privacy
3. What is Geolocation?
Targetting content based on IP address
Delivering content based on physical location
Inferring context based on physical location
Crowdsouring data based on physical location
27. News - Opportunities
• Develop local mobile apps
• Crowdsource content
• Crowdsource data
• Rethink packaging and distribution
• Think location, location, location
28. Privacy
• Do you own your location? Or does your
location own you?
• Who knows where you are?
• When do you share?
• Who do you trust?