This is a competitor Analysis done by an Intern to assist the ITC in Muscat.

1. ITC Competitor Analysis

2. •Introduction about ITC in Oman
•SWOT Analysis
•Recent ITC Events
•Amenities Analysis
•Financial Analysis (Prices)
•Social Media Channels
•Analysis after visiting the ITC
•Future ITC Competitors
•Competitors in UAE

3. ITC in Muscat

4. Barr Al-Jissah Resort & SpaProperties:
 Down Townhomes
 Dust Townhomes
 Apartments
 Cliff top and limited edition villas
On going projects:
 Al Mina private Marina
 Yacht club
Hotels:
 Al Husn (Luxury)
 Al Bandar (coopraate + Leasure)
 Al Waha (Family)
Features:
 Sunset View
 Turtles
 Al Hajar mountains

5. Yacht club
limited edition townhouse

6. SWOT Analysis
Strengths
Location (water front, Mountains)
Luxury
Wide range of services
Well promoted
Online BROCHURES available
Weaknesses
Lack of property prices Online
Line phone busy most of the time
Opportunities
Employment opportunities
Expansion in the tourism industry
Threats
Competitors

7. Events in Barr Al Jissah

8. FREEHOLD PROPERTIES
GOLF VILLAS
MARINA APARTMENTS
JEBEL SIFAH HEIGHTS
SUPER YACHT MARINA
GOLF LAKE
Hotels:
Sifawy Boutique Hotel
Anantara Hotel
On going:
 Musstir Group hotel
 Eco Huts
 Four Seasons
 Exclusive – 5 Star Hotel

10. SWOT Analysis
Strengths
Excellent 24/7 Security
Online BROCHURES available
Stunning sea view
Weaknesses
High maintenance cost
Opportunities
Expansion in the tourism industry
Employment
Threats
Competitors

11. Events in Jebel Sifah

12.  Established in 2016
 Bringing Ibiza to Oman
 Oman’s first dive center
 Mediterranean inspired
 50 KM away from Muscat Airport
Properties:
 Apartments
 Villas
Features:
 Near the Arabian Sea and Al Hajar Mountains
 Turquoise-hued waters
Muscat Hills

14. SWOT Analysis
Strengths
Location
Special offers
Known Events
Weaknesses
Poor Photography
No online broachers
Opportunities
Booking offers
Job and employment opportunity
Threats
Competitors
No office for`property Sales

15. Events in Muscat Hills

16. An award winning development
Best International Mixed-use Development 2014-2015
Traditional Omani hospitality
400 Residential properties.
Properties:
 Nameer Island Villas
 Wajd Grand Hilltop Villas
 Zaha Duplex
 Zaha parkland villas
 Zaha waterfront residence
On Going:
 Phase 2
 Jumairah

18. SWOT Analysis
Strengths
Incredible view
Capital growth
Strong yields
Security of investment
Weaknesses
Expensive Property Cost
Opportunities
High potential for growth
Ideal tourist destination (Distinctive geography)
Threats
Competitors

19. Events in Muscat Bay
Children’s Art Exhibition

20.  Established in 2007
 20 International Awards
 +6000 residential properties and 7 Hotels
 80 retail outlets
Properties:
• Apartments • Villas • Townhouses
On going Projects:
Rotana Hotel
Zunairah
Juman 2
The First ITC in Oman

22. SWOT Analysis
Strength:
Location
High customer care
Excellent service
Life time visa to foreign residence
Design excellence
Weaknesses:
No online brochures available (difficulty)
Opportunities:
Job opportunities
New and different experience
Threats:
Current and future competitors

23. Events in Al Mouj Muscat

24. Jebel Sifah
Barr Al Jissah
Resort
Muscat bay
Competition Against the Close ITC
1. Similar views and very near to each other.
2. Buyers will be tempted to see the other ITC and
will choose the one with the best service, reputation an
price.
3. The winner is the best marketer, and the best salesman.
• Al Mouj Muscat is not categorized here because its not in the near
area.
Nearby and in the same area

25. Amenities Analysis
Hotels Dining Beach Parks Pool Shopping Marina Wellness
facilities Nursery
Community
Hub
Golf
Court
Diving
centre Beach
Huts
Cabanas
Barr Al-Jissah
Resort
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Jabal Al-Sifah
Resort
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Muscat Hills ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Al Mouj
Muscat
✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Muscat Bay ✔ ✔ ✔ ✔ ✔ ✔ ✔

26. Property Prices
1-BR
Apartment
2-BR
Apartments
3-BR
Apartment
Villa 4-BR
Villa
5-BR Villa 3-BR
Townhouse
4-BR
Townhouses
Comment
Barr Al-Jissah Resort
not ready
160,000
2020
222,000 338,000 - 420,00 1,320,000
Not ready
- 425,000
no info
online
Jebel Al-Sifah Resort
51,500 88,000 125,000 - 440,00 460,000 - -
-
Muscat Hills 69,800 105,000 143,000 - 335,000 535,000 Info available
online
Al Mouj Muscat 115,000 147,000 210,000 175,000 550,000 600,000 265,000 Info available
online
Muscat Bay 93,000 145,000 375,000
(Duplex) - 450,000 1.1 M - -
Info provided
in site visit

27. Available on Social Media
Website
OLX Linked in AirBnB Expedia
Barr Al-Jissah
Resort
✔ ✔ ✔ ✔ ✔ ✔
Jebel Al-Sifah
Resort
✔ ✔ ✔ ✔ ✔ ✔
Muscat Hills ✔ ✔ ✔ ✔ ✔ ✔
Al Mouj Muscat ✔ ✔ ✔ ✔ ✔ ✔ ✔
Muscat Bay ✔ ✔ ✔ ✔ ✔
*Some of the media channels are not Official

29. Analysis after visiting the ITC
Location
Of the Sales Office
Building/Office
And
Interior design
Reception Hospitality
And
treatment
Information
provided
The property
consultant
Appearance
Knowledge
Barr
Al-Jissah 5/5 5/5 3/5 3/5 - - -
Jebel
Siffah
4/5 4/5 3/5 5/5 5/5 5/5 5/5
Muscat
Hills - - - - - - -
Muscat
Bay 5/5 5/5 5/5 5/5 5/5 5/5 5/5
Al Mouj
Muscat
4/5 5/5 4/5 5/5 5/5 5/5 5/5

30. Analysis after visiting the ITC cont..
ITC Comment
Barr
Al-Jissah
Barr Al Jissah Resort & Spa Reception’s office to take Booklets, no brochures available. Did not offer a
complementary drink. Sales and property consultant was on a lunch break.
Jebel Siffah
The receptionist was hidden by the high reception table. Offered beverages as soon as I entered.
The consultant was wearing a uniform and had high knowledge and excellent marketing skills. A big screen to
show the products. Insured me that I can come at anytime to go visit the site but with a previous call.
They do not have the competition vibe.
Muscat
Hills
No office, gathered information through the website and a phone call.
Muscat Bay A very friendly receptionist with high knowledge about the properties. No complementary drinks but a coffee
shop is there..
Al Mouj
Muscat
The Consultant was sitting outside the building. A very relaxing smell inside the building (Lemon). Offered tea and
snacks once I entered. The consultant had a smiley face from the beginning to the end. A Very high knowledge of
the properties. The property Modules were everywhere in the building like a gallery. The Insured me that I could
come at anytime to visit the sites with a previous call. Follow up e-mail 2 days after and a follow up call a week
later.

31. Pictures of the site visit
Muscat Bay Jebel Al Siffah – Muriya (Office)

32. Future ITC Competitors
Port of mina sultan qaboos Madinat Al Irfan Mandarin Oriental

33. Port of Mina Sultan Qaboos
Will be amongst the top waterfront
destinations in Oman
 Partnership with DAMAC & OMRAN
 Investing USD1 billion.
 integrated tourist port and lifestyle
destination hotels.
 Residences
 Dining and retail
 leisure
 community facilities

34. Madinat Al Irfan
Will be largest urban development project in
Oman
 Four hotels
Business park
Retail shopping areas
Residential districts
 Nature reserve
Parklands wadi (valley) park

35. Expected to open in 2021
Developer: Eagle Hills
Located in Shatti Al Qurum
Beach front
155 Apartments (75 to 260 sqm)
150 Guest rooms and Suits
5 Restaurants and Bars
Mandarin Oriental

36. Competitors in UAE

37. Meraas Emaar

38. Hotels Dining Beach Parks Pool Shopping Marina Wellness
facilities
Nursery Community
Hub
Golf
Court
Meraas ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Emaar ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
1-BR
Apartment
2-BR
Apartments
3-BR
Apartment
4-BR
Villa
5-BR
Villa
3-BR
Townhouse
4-BR
Townhouses
Comment
Meraas 1.3M 2M 3.4M 10M 12M - 6.8M Easy online
access
Emaar 1.67M 2.4M 4.1M 9.3M 13.2M 18.7M 28M
Easy online
access
Amenities
Prices in AED

39. Recommendations to Al Mouj Muscat
 Announcing events few days earlier.
 Engage with the community more by having meetings once a month to maintain a
healthy environment.
 Creating flyers for any upcoming event or news and pass it in The walk.

40. Questions!

41. Done by:
Wafa Khalid Al-Mukhaini
Thank You!