TAJ HOTELS The Indian Hotels Company is the parent company of TajHotels Resorts and Palaces. It was founded by Jamsetji.N.Tata on December 16,1903. Currently the Taj Hotels Resorts and Palaces comprises 57hotels at 40 locations across India. The Taj Hotels are categorized as luxury , leisure and businesshotels. They offer well-appointed rooms, telecommunicationfacilities, efficient service , speciality restaurants andconference facilities etc.
ITC HOTELS Launched on October 8, 1975 Over 100 hotels in more than 90 destinations Hosted world leaders from across the world Concept of branded accommodation Branded cuisine
MARRIOT Founded by J. Willard Marriott in 1927. 3,150 lodging properties located in the United States and 68other countries and territories. Operations are grouped into five business segments. Marriott International was formed in 1992. Announced plans to add over 600 hotel properties by 2015.
Le Méridien Established in 1972 by Air France. Headquartered in the United Kingdom. More than 120 hotels in over 50 countries worldwide. Owned by Starwood Hotels & Resorts Worldwide.
USE OF GLOBAL BUSINESSMANAGEMENT Analyse international strategies adopted. Driving factors towards a particular country. Risk involved. Future perspective. Analyse case studies.
USE OF MARKETINGMANAGEMENT Marketing strategies being followed. 7 p’s of marketing SWOT analysis
USE OF QUANTITATIVETECHNIQUES Quantitative techniques being followed.-descriptive statistics-regression analysis-time-series analysis-input-output analysis
USE OF ACCOUNTING Accounting system being followed. Comparing financial statements. Preparing common size and comparative statements. Calculating ratios and analysing them. Prepare cash flow and fund flow statements.
USE OF INFORMATIONTECHNOLOGY Information technology tools used. Impact of technological changes. How IT has made operations easy? The IT system followed. IT being used as a tool for promotion.
USE OF ECONOMICS Impact on the performance (revenue) of chosensector/company due to change in technology, foreigninvestment and Government Policies. Major Mergers, collaborations or Takeovers that havetaken place in the companies. Impact of change in the National Income on the growth ofthe sector/ company. Nature of competition.
RESEARCH METHODOLOGY We will be using two different methods of data collection:-1) Primary data- questionnaire.- interview.2) Secondary data- journals- internet- magazines We will be analysing the data on the basis of the datacollected and will interpret the results thereof.