From the updates of Google algorithms, many things happened within the digital marketing strategies in 2021. This year is over, so we decided to make significant essential changes for planning the 2022 digital marketing strategies. For more visit us.

1. What Happened
in Digital
Marketing this
year?
2021
Recap

2. YouTube Dislikes
Update
In 2021, YouTube will make the
dislike count private, But the
dislike button is not gone away.
People can dislike the video, but
the creator will only see the count
of disapproval. In the interview,
they said that they want to
create a respectful environment
where the creators can succeed
without having the stress of
dislike counts, to express
themselves.

3. Facebook
Becomes
Meta
In October 2021, Facebook
announced that it would
rebrand Facebook with a new
name. Now they are using the
name of Facebook is META.

4. Google Business
Profiles
Google Business profile also added a few
features in 2021. Firstly, they have changed
the name of Google My Business is now Google
Business Profiles; this effort simplifies that the
Google Business profile is to claim the business
on Google. Read more....
2021 Recap: What happen in Digital Marketing this
year?

5. Google Web
Stories
Google joined the latest tappable story trend
that’s been a staple of social media
platforms.
But Google web stories may operate a little
differently these Google stories will run on
AMP technologies and show multiple slides
and engaging elements.

6. The data shows that most of the searches are
conducted via mobile devices. In 2021, Google
decided to switch to mobile-first indexing. In
past years Google analyzed, that website
relevance to SERP is based on usability and
optimization for ranking or traffic.
Mobile Fix
Indexing

7. iOS 14.5
Release
Apple’s iOS 14.5 changed the users’
way of controlling their data in 2021
with the App Tracking Transparency
framework launch. All Apple devices
with iOS 14.5 While iOS 14.5 will
increase users’ online privacy.

8. In February 2021, Google Launched
an algorithm update called Google
Passage Ranking. This change is also
called “internal algorithm change,”
With Google Passages, Google can
easily read particular sentences,
webpages, sections of content,
paragraphs, long-tail keywords, and
questions & Answers.
Google
Passages

9. Instagram
Guides
In 2021, Instagram has introduced a
profile embed code feature, which allows
user to add their Instagram profile to
their website. But this impactful feature is
only available in the U.S.
Also, one more highlight of the Instagram
feature is the New Reels Replies and
Instagram payback feature. With reels,
you can send visual replies.

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