Learn Complete Digital Marketing Course in Ahmedabad , Digital Pundit is one of the leading Digital Marketing training insitute.

1. Digital Marketing growth in last 10 years
 Digital Marketing has evolved gradually over past 10 years which has
benefited lots of business which is commendable.
 What is DIGITAL MARKETING?
“ DIGITAL MARKETING is the process of building and maintaining
customer relationship, it also promotes brands to connect with lots of
customer using internet.

2. How SEO has changed in the past 10 years?
Search engine optimization is the process of improving the quality and
quantity of website traffic to a website or a web page from search engines.
SEO targets unpaid traffic rather than direct traffic or paid traffic.
 Only a decade ago, SEO was a
completely different operation
than the one we are used to
today.
 10 years ago there wasn’t
anything specific that Google
could do to eliminate keyword
stuffing
 The Panda update started
rewarding companies that
provide value for their
audiences.

3.  By the late 2000s,
Google had worked
hard to stamp out most
black-hat and spam-
based link-building
practices.
 But it was in 2012, with
the Penguin update,
that link building really
became what it is today.
Now, only natural link
attraction and valuable
link building with guest
posts will earn you the
authority you need to
rank higher.

4.  Compared to 2006, local SEO
today is a totally different
animal.
 but the biggest recent change
to ranking factors was in 2014,
with the Pigeon update.
 With this update, Google more
heavily incorporated
traditional web ranking signals
into its ranking algorithm,
giving well-optimized websites
a major edge in local search.
Google also boosted the
visibility of high-authority
directory websites in its search
results.

5.  Another major
influencer in
modern SEO has
been Google’s
Knowledge Graph,
which first emerged
on the scene in 2012.
 The Google
Knowledge Graph is
a knowledge base
used by Google and
its services to
enhance its search
engine's results with
information
gathered from a
variety of sources.

6.  Hummingbird is the name of the
update that introduced semantic
search, Google’s way of
deciphering user intent rather
than mapping out individual
keywords and phrases.
 The Google Hummingbird
update was put into place in
August 2013 and announced one
month later, in September 2013.
The Hummingbird update has
been described by Google as the
biggest change to the algorithm
since 2001.

7. Social Media Marketing
 10 years ago social media was all about
connecting with friends and family.
 Facebook was the king of social media
in 2010. social media is also evolving
gradually which attracts customer.
 Not only Facebook but also Instagram
is the best platform to promote a
product of service.
 Social media marketing is becoming
more popular in the world of business.

8. Email Marketing.
 Email marketing has evolved
rapidly alongside the
technological growth of the
21st century.
 However, as email marketing
developed as an effective
means of direct
communication.
 By the growth of Email
marketing it became cheaper
and faster.

9. Affiliate Marketing.
 Affiliate marketing is a type of
performance-based marketing
in which a business rewards one
or more affiliates for each
visitor or customer brought by
the affiliate's own marketing
efforts
 Today it fuels approximately
15% to 20% of total online sales
 Fashion stands 1st in affiliate
marketing categories, in terms
of growth affiliate marketing
has helped business to grow
more dynamically.

10. Major Services
 Digital Marketing Course in
Ahmedabad
 Social Media Marketing Course
 SEO Course in Ahmedabad