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Sendingcommercialmass e-mailthat isn’tspam.    David Jondreau   www.wingforward.net
There are lots of ways tocommunicate with customers                 Why use e-mail?                    Targeted           ...
Why E-mail Marketing                           Fast & Targeted                                                         Ign...
Why communicate with customers? .   There’s one right reason
to Strengthen a Relationship
PermissionEstablished business relationshipSubscribed to newsletter
PermissionMust be easy unsubscribe
No Permission
Don’t send from your computer.      Don’t send from your computer.Don’t send from your computer.        Don’t send from yo...
Use anE-mail Service Provider
Content“Brevity...is wit”    -H. Simpson
Content
Metrics
Call to Action Measure your success atStrengthening your relationship
Call to ActionClick a linkForward to a friendDownload a product
MetricsUnsubscribesOpen rateClick rate
Services offer metrics  (Don’t send from your       computer.)
DesignUse templates!     (Don’t send from your computer.)
Design  Honest subject lines  Honest From addressPlease DO reply to this e-mail.
Do it. It’s easy.          Strengthen relationships          Have permission          Keep it short          Use a service...
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Ignite email

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Ignite email

  1. 1. Sendingcommercialmass e-mailthat isn’tspam. David Jondreau www.wingforward.net
  2. 2. There are lots of ways tocommunicate with customers Why use e-mail? Targeted Fast
  3. 3. Why E-mail Marketing Fast & Targeted Ignite Presentation twittering Robo Calls Email Marketing television adSpeed book Message in a bottle Relevance
  4. 4. Why communicate with customers? . There’s one right reason
  5. 5. to Strengthen a Relationship
  6. 6. PermissionEstablished business relationshipSubscribed to newsletter
  7. 7. PermissionMust be easy unsubscribe
  8. 8. No Permission
  9. 9. Don’t send from your computer. Don’t send from your computer.Don’t send from your computer. Don’t send from your computer. Don’t send from your computer.
  10. 10. Use anE-mail Service Provider
  11. 11. Content“Brevity...is wit” -H. Simpson
  12. 12. Content
  13. 13. Metrics
  14. 14. Call to Action Measure your success atStrengthening your relationship
  15. 15. Call to ActionClick a linkForward to a friendDownload a product
  16. 16. MetricsUnsubscribesOpen rateClick rate
  17. 17. Services offer metrics (Don’t send from your computer.)
  18. 18. DesignUse templates! (Don’t send from your computer.)
  19. 19. Design Honest subject lines Honest From addressPlease DO reply to this e-mail.
  20. 20. Do it. It’s easy. Strengthen relationships Have permission Keep it short Use a service Measure resultsDavid Jondreau www.wingforward.net

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