SlideShare a Scribd company logo
1 of 157
Google’s Makin’ Changes
Wil Reynolds - @wilreynolds




                              1
Who saw my keynote
          last year?

@wilreynolds
Remember the title?

@wilreynolds
No more f******
             shortcuts!!

@wilreynolds
Any of your heroes
ever build a business
“sculping pagerank”
                    5
Fall in love with easy




                         6
Fall in love with hard   7
Video + Preso + Links
  http://bit.ly/affsum2011


                             8
Well some of ya’ll
  didn’t listen
                     9
Cutts          Cutts
               You            You




                     Penguin Slap!
@wilreynolds
Penguin diagnosis

@wilreynolds               11
Get your links
                 Webmaster Tools
                  Majestic SEO
                    SEOmoz

@wilreynolds                       12
Opensiteexplorer.com

@wilreynolds       13
@wilreynolds   14
@wilreynolds   15
@wilreynolds   16
17
18
Ahrefs.com

@wilreynolds                19
@wilreynolds   20
@wilreynolds   21
@wilreynolds   22
@wilreynolds   23
@wilreynolds   24
If most of the sites you
  get links from drop?
@wilreynolds          25
Scale – Scale - Scale
@wilreynolds
Grim Reaper

@wilreynolds
Who started changing
         that day?

@wilreynolds
We should have started
    changing earlier

@wilreynolds
1986
@wilreynolds
How would you sell…
           Software

@wilreynolds
@wilreynolds
Have you exploited a
 temporary opportunity?

@wilreynolds
using…

@wilreynolds
Buy old
domains and        Buy text links                  Buy text
 301 them           in footers
                                     10,000     links in copy
                                    pinterest
     Cloaking Fake                        Reciprocal
                                    accounts
   Linkbait stumbles                DIGG    links
               3 way link         Network
               exchange      IMG Alt         White text
Private link                                 On White
 network                     stuffing       background
@wilreynolds
@wilreynolds
#RCS is tough

@wilreynolds
#1 goal

@wilreynolds
Making someone’ life
           easier

@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Intent to HELP?

@wilreynolds
@wilreynolds
You tell me…

@wilreynolds
Wouldn’t it just be easier
  to get the answer?

@wilreynolds
@wilreynolds
Travel Search Engine
           (affiliates)

@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Oh Zappos
               Oh Hipmunk

@wilreynolds
@wilreynolds
@wilreynolds
100+ videos…quality!!
@wilreynolds
REAL Fans, who take REAL photos
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Swingsets1.com
        code = SSONE100
       $100 off any order!
@wilreynolds
Content Business?

@wilreynolds
treehugger

@wilreynolds
livestrong

@wilreynolds
If your version of
       building content is…

@wilreynolds
@wilreynolds
Swing Sets

@wilreynolds
Big brand + Authority +
      Thin Content =
         Rankings
@wilreynolds
@wilreynolds
Your competitors
   aren’t stupid forever
@wilreynolds
Smaller Players

@wilreynolds
@wilreynolds
@wilreynolds
Is your passion to
          make money?
@wilreynolds
Mine is to help.

@wilreynolds
Who’s going to “win”
      long term?
@wilreynolds
Passionate about
  buying old domains for
       “link juice”?
@wilreynolds
Buy expired domains
   & sell them back?
@wilreynolds
Build Community
          @sauravrimal
@wilreynolds
Rankings Bump
           w/ Community
@wilreynolds
Google
   Search + Your World
@wilreynolds
@wilreynolds
@wilreynolds
Abuse of Authorship

@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Articles / Blog posts

@wilreynolds
CTR Boost?

@wilreynolds
0% - 25% Boost
             but why…
@wilreynolds
Are you recognizable?

@wilreynolds
@wilreynolds
Speaking,
               helping people,
               producing video
@wilreynolds
Event Listings   Band history
                             Members
                              Tickets

               News           Songs /
                              Albums
@wilreynolds
Ticket Brokers | Concert Providers
@wilreynolds
@wilreynolds
Zoo | Local “to-do” sites
@wilreynolds
@wilreynolds
Yelp, Yelp, Yelp
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
@wilreynolds
Travel Affiliates
@wilreynolds
Google’s favoring brands….
@wilreynolds
Finally rewarding brand activity
@wilreynolds
no followers
               no engagement
               no cust. service
                 no content
@wilreynolds
WINNER!
@wilreynolds
Game OVER!

@wilreynolds
How about you…

@wilreynolds
Engage
@wilreynolds
Rabid Fans
@wilreynolds
Stand for something
@wilreynolds
Share their expertise
@wilreynolds
Building followers
 is the new link building

@wilreynolds
Do influencers share 20
     dollar articles?

@wilreynolds
@wilreynolds
http://bit.ly/authortool
   @tomanthonySEO
http://bit.ly/guest-post-gdoc
                @djchrisle


                                      126
@wilreynolds
Use it on
Link Reports
Use it on
Blog commenters
http://bit.ly/export-commenters
             @djchrisle
W/O real commenters...
      USELESS
Get new content ideas
     that convert
Conversions from
       Articles
      Directories
    Link networks
bit.ly/conversions-and-links
         @jasonacidre
How to start building
   community?
Build the QUALITY
assets they won’t
Then start telling the world

                          138
@wilreynolds
App for that

                              139
@wilreynolds
INBOXq.com
                            140
@wilreynolds
Hootsuite?

                            141
@wilreynolds
Integration FTW!
                                  142
@wilreynolds
Go right to Twitter…

                                  143
@wilreynolds
144
@wilreynolds
145
@wilreynolds
146
@wilreynolds
http://bit.ly/content-ideas1

       @seogadget tool = more ways to help


                                              147
@wilreynolds
Pick on someone

                                 148
@wilreynolds
who has stronger
                engagement

                                  149
@wilreynolds
I’m gunning for RandFish
@wilreynolds             150
I’m making (NO) headway
@wilreynolds          151
What’s been the
                 downside?

                                 152
@wilreynolds
Think about that!

                                   153
@wilreynolds
Pick 1 person and
     try to OUT “HELP” them

                          154
@wilreynolds
Not
                out link
                out blog
               out funny
                 them
               OUT HELP!
                           155
@wilreynolds
156
Lets get started
                @wilreynolds

                                  157
@wilreynolds

More Related Content

Viewers also liked (6)

Sema keywords 2010
Sema keywords 2010Sema keywords 2010
Sema keywords 2010
 
Head Smackin Content the easy way - SEOmoz
Head Smackin Content the easy way - SEOmoz Head Smackin Content the easy way - SEOmoz
Head Smackin Content the easy way - SEOmoz
 
Sema local SEO 2010
Sema local SEO 2010Sema local SEO 2010
Sema local SEO 2010
 
Social Media and SEO - combined
Social Media and SEO - combinedSocial Media and SEO - combined
Social Media and SEO - combined
 
SEO - when doing the right things doesn't help you improve rankings
SEO - when doing the right things doesn't help you improve rankingsSEO - when doing the right things doesn't help you improve rankings
SEO - when doing the right things doesn't help you improve rankings
 
Linkbuilding 101 + Blended Search
Linkbuilding 101 + Blended SearchLinkbuilding 101 + Blended Search
Linkbuilding 101 + Blended Search
 

Similar to Google is Making Changes, how to prepare for them

Wil reynolds linklove 2013
Wil reynolds linklove 2013Wil reynolds linklove 2013
Wil reynolds linklove 2013
Distilled
 
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
Shahbaz Ahmed
 
SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck
SearchLove Boston 2013_Wil Reynolds_How we Get UnstuckSearchLove Boston 2013_Wil Reynolds_How we Get Unstuck
SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck
Distilled
 
Wil Reynolds — Google Approved Paid Links?
Wil Reynolds — Google Approved Paid Links?Wil Reynolds — Google Approved Paid Links?
Wil Reynolds — Google Approved Paid Links?
Distilled
 

Similar to Google is Making Changes, how to prepare for them (16)

Wil reynolds linklove 2013
Wil reynolds linklove 2013Wil reynolds linklove 2013
Wil reynolds linklove 2013
 
No Finish Line Ever - Estudio34 Presents Seer Interactive in Linklove2013
No Finish Line Ever - Estudio34 Presents Seer Interactive in Linklove2013No Finish Line Ever - Estudio34 Presents Seer Interactive in Linklove2013
No Finish Line Ever - Estudio34 Presents Seer Interactive in Linklove2013
 
The SEO Dilemma - Searchfest Keynote - Wil Reynolds
The SEO Dilemma - Searchfest Keynote - Wil ReynoldsThe SEO Dilemma - Searchfest Keynote - Wil Reynolds
The SEO Dilemma - Searchfest Keynote - Wil Reynolds
 
The Intersection of Public Relations & SEO
The Intersection of Public Relations & SEOThe Intersection of Public Relations & SEO
The Intersection of Public Relations & SEO
 
Do Real Company Stuff - Mozcon 2012 Version
Do Real Company Stuff - Mozcon 2012 Version Do Real Company Stuff - Mozcon 2012 Version
Do Real Company Stuff - Mozcon 2012 Version
 
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things8 wil-reynolds-beyond-link-building-real-companies-do-real-things
8 wil-reynolds-beyond-link-building-real-companies-do-real-things
 
Selling Marketing Ideas to your company & bosses
Selling Marketing Ideas to your company & bossesSelling Marketing Ideas to your company & bosses
Selling Marketing Ideas to your company & bosses
 
SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck
SearchLove Boston 2013_Wil Reynolds_How we Get UnstuckSearchLove Boston 2013_Wil Reynolds_How we Get Unstuck
SearchLove Boston 2013_Wil Reynolds_How we Get Unstuck
 
C3 2014 Main Stage Wil Reynolds
C3 2014 Main Stage Wil ReynoldsC3 2014 Main Stage Wil Reynolds
C3 2014 Main Stage Wil Reynolds
 
Work Hard, Then Get Lazy | Wil Reynolds – Founder, SEER Interactive
Work Hard, Then Get Lazy | Wil Reynolds – Founder, SEER InteractiveWork Hard, Then Get Lazy | Wil Reynolds – Founder, SEER Interactive
Work Hard, Then Get Lazy | Wil Reynolds – Founder, SEER Interactive
 
Searchlove 2013 - Getting Unstuck
Searchlove 2013 - Getting UnstuckSearchlove 2013 - Getting Unstuck
Searchlove 2013 - Getting Unstuck
 
Getting SEO's at the Adult Table with Search Infused Marketing
Getting SEO's at the Adult Table with Search Infused MarketingGetting SEO's at the Adult Table with Search Infused Marketing
Getting SEO's at the Adult Table with Search Infused Marketing
 
2012 College
2012 College2012 College
2012 College
 
Wil Reynolds — Google Approved Paid Links?
Wil Reynolds — Google Approved Paid Links?Wil Reynolds — Google Approved Paid Links?
Wil Reynolds — Google Approved Paid Links?
 
The SEO Dilemma
The SEO DilemmaThe SEO Dilemma
The SEO Dilemma
 
No more ****ing Shortcuts: Wil Reynolds
No more ****ing Shortcuts: Wil ReynoldsNo more ****ing Shortcuts: Wil Reynolds
No more ****ing Shortcuts: Wil Reynolds
 

More from Wil Reynolds

Call to action 2015 final - final
Call to action 2015   final - finalCall to action 2015   final - final
Call to action 2015 final - final
Wil Reynolds
 

More from Wil Reynolds (20)

2019 Mozcon - 20 years of experience I don't trust my Gut or Google
2019 Mozcon - 20 years of experience I don't trust my Gut or Google2019 Mozcon - 20 years of experience I don't trust my Gut or Google
2019 Mozcon - 20 years of experience I don't trust my Gut or Google
 
5 New Ways to Visualize Your Search Data
5 New Ways to Visualize Your Search Data5 New Ways to Visualize Your Search Data
5 New Ways to Visualize Your Search Data
 
10+ New Ways to Visualize Your Search Data
10+ New Ways to Visualize Your Search Data10+ New Ways to Visualize Your Search Data
10+ New Ways to Visualize Your Search Data
 
Mozcon 2018 - Bigger data Requires Bigger Tools
Mozcon 2018 - Bigger data Requires Bigger ToolsMozcon 2018 - Bigger data Requires Bigger Tools
Mozcon 2018 - Bigger data Requires Bigger Tools
 
How Power Bi is Changing Everything I do in SEO & PPC
How Power Bi is Changing Everything I do in SEO & PPCHow Power Bi is Changing Everything I do in SEO & PPC
How Power Bi is Changing Everything I do in SEO & PPC
 
PowerBI for Search Marketers (SEO, PPC, Analytics)
PowerBI for Search Marketers (SEO, PPC, Analytics)PowerBI for Search Marketers (SEO, PPC, Analytics)
PowerBI for Search Marketers (SEO, PPC, Analytics)
 
Breaking Out Of My Own Silo Turing 2017
Breaking Out Of My Own Silo Turing 2017Breaking Out Of My Own Silo Turing 2017
Breaking Out Of My Own Silo Turing 2017
 
Mozcon 2017 - I'd rather be Ranked, Then Ranked
Mozcon 2017 - I'd rather be Ranked, Then RankedMozcon 2017 - I'd rather be Ranked, Then Ranked
Mozcon 2017 - I'd rather be Ranked, Then Ranked
 
Humanizing The Serp, One Word at a Time
Humanizing The Serp, One Word at a TimeHumanizing The Serp, One Word at a Time
Humanizing The Serp, One Word at a Time
 
Pubcon 2016 - How SEO's can Use PPC to hit their goals
Pubcon 2016 - How SEO's can Use PPC to hit their goalsPubcon 2016 - How SEO's can Use PPC to hit their goals
Pubcon 2016 - How SEO's can Use PPC to hit their goals
 
Turing 2016 - Using Search Data to Answer Questions Better
Turing 2016 - Using Search Data to Answer Questions BetterTuring 2016 - Using Search Data to Answer Questions Better
Turing 2016 - Using Search Data to Answer Questions Better
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search Pages
 
2016 Searchlove Frameworks for Content Success
2016 Searchlove Frameworks for Content Success2016 Searchlove Frameworks for Content Success
2016 Searchlove Frameworks for Content Success
 
Friends of Search 2016 - Building a Bridge to GTD
Friends of Search 2016 - Building a Bridge to GTDFriends of Search 2016 - Building a Bridge to GTD
Friends of Search 2016 - Building a Bridge to GTD
 
The High Cost of Free Traffic
The High Cost of Free TrafficThe High Cost of Free Traffic
The High Cost of Free Traffic
 
How branding effects conversions & what that means for CROs
How branding effects conversions & what that means for CROsHow branding effects conversions & what that means for CROs
How branding effects conversions & what that means for CROs
 
Call to action 2015 final - final
Call to action 2015   final - finalCall to action 2015   final - final
Call to action 2015 final - final
 
Disruption, Loyalty, and the role SEO plays in customer lifecycle
Disruption, Loyalty, and the role SEO plays in customer lifecycleDisruption, Loyalty, and the role SEO plays in customer lifecycle
Disruption, Loyalty, and the role SEO plays in customer lifecycle
 
Making the Case for Doing More Video - WistiaFest
Making the Case for Doing More Video - WistiaFestMaking the Case for Doing More Video - WistiaFest
Making the Case for Doing More Video - WistiaFest
 
Marketing Strategies that make money while you sleep
Marketing Strategies that make money while you sleepMarketing Strategies that make money while you sleep
Marketing Strategies that make money while you sleep
 

Recently uploaded

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 

Recently uploaded (20)

Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)-  A new venture conceptBusiness Model Canvas (BMC)-  A new venture concept
Business Model Canvas (BMC)- A new venture concept
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
RSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors DataRSA Conference Exhibitor List 2024 - Exhibitors Data
RSA Conference Exhibitor List 2024 - Exhibitors Data
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 

Google is Making Changes, how to prepare for them