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Criteria
Unacceptable
Requires Further Development
Satisfactory
Good
Very Good
Exemplary
1. Executive Summary
(Weight 5)
No Exec Summary or very poor attempt. (Range 0-­‐-­‐-­‐1.4)
Does not summarise the main points in the report. (Range 1.5-
­‐-­‐-­‐2.4)
Some attempt at summarising the main points, but misses
important information or contains unimportant information.
(Range 2.5-­‐-­‐-­‐2.9)
Good summary of the main findings, with only a little extra or
missing information.
(Range 3.0-­‐-­‐-­‐3.4)
Clearly summaries the important results in the report.
(Range 3.5-­‐-­‐-­‐3.9)
Excellent summary of key findings and recommendation(s).
Clearly presented with concise and fluent wording.
(Range 4.0-­‐-­‐-­‐5)
1. Score
0.7
2.0
2.7
3.2
3.7
4.5
2. Introduction (Weight 5)
No Introduction or very poor attempt. (Range 0-­‐-­‐-­‐1.4)
Does not introduce the situation adequately
(Range 1.5-­‐-­‐-­‐2.4)
Passable description but does not set the scene adequately for
the next section
(Range 2.5-­‐-­‐-­‐2.9)
Good description of the conditions which prepare the reader for
the analysis following
(Range 3.0-­‐-­‐-­‐3.4)
Very insightful description leading smoothly into the problem
analysis
(Range 3.5-­‐-­‐-­‐3.9)
Use of industry literature to set the broader industry level scene
as well
(Range 4.0-­‐-­‐-­‐5)
2. Score
0.7
2.0
2.7
3.2
3.7
4.5
3. Problem analysis (Weight 20)
Demonstrates no ability to clearly and succinctly define the
operations challenge or identify relevant contextual factors.
(Range 0-­‐-­‐-­‐5.9)
Demonstrates a limited ability to clearly and succinctly define
the selected operations challenge, including identifying relevant
contextual factors. (Range 6-­‐-­‐-­‐9.9)
Demonstrates a satisfactory ability to construct a clear and
succinct statement about the operations challenge with
some evidence of relevant contextual factors and reference to
relevant literature. (Range 10-­‐-­‐-­‐11.9)
Demonstrates a good ability to independently define a clear and
succinct problem(s) with evidence of relevant contextual factors
and reference to relevant literature. (Range 12.0-­‐-­‐-­‐13.9)
Demonstrates a very good ability to independently and expertly
define a clear and succinct problem(s) with evidence of relevant
contextual factors and well-­‐integrated literature references.
(Range 14-­‐-­‐-­‐15.9)
Demonstrates an exceedingly high ability to expertly construct a
clear, succinct and insightful statement about a problem(s) with
evidence of all relevant contextual factors and numerous well-
­‐integrated literature and references.
(Range 16.0-­‐-­‐-­‐20.0)
3. Score
3
7.5
11
13
15
18
4. Current Performance Analysis (Weight 20)
No evidence of comparative benchmarks. No logical
examination of the operations requirements to solve the
challenge. (Range 0 -­‐-­‐-­‐5.09)
Examination of feasible benchmarks is partially lacking.
Incomplete consideration of appropriate operational
requirements and techniques to solve the challenge.
(Range 6-­‐-­‐-­‐9.9)
Some consideration of benchmarks. Reasonable discussion of
operational requirements, but misses some points in the
discussion and fails to fully examine the range of options.
(Range 10-­‐-­‐-­‐11.9)
Good consideration of comparative benchmarks. Provides
suitable evaluations of operational requirements/ techniques and
clear discussion of the potential for improvement.
(Range 12.0-­‐-­‐-­‐13.9)
Very good evaluation of comparative benchmarks.
Comprehensive evaluation of operational requirements/
techniques and clear identification of the types of changes that
are required. (Range 14-­‐-­‐-­‐15.9)
Excellent evaluation of comparative benchmarks. Evaluation of
operational requirements/techniques contains an authoritative,
expert, insightful explanation. Logically and clearly leads onto
the selection and justification of the recommended solution
section to follow.
(Range 16-­‐-­‐-­‐20)
4. Score
3
7.5
11
13
15
18
MPM792 Assessment Rubric for Assignment 2, T1 2019.
Criteria
Unacceptable
Requires Further Development
Satisfactory
Good
Very Good
Exemplary
5. Recommended solution (Weight 30)
Specific recommendation(s) fail to take into account the
complexities of the issues. Other options are not considered.
Recommendations are weak.
(Range 0-­‐-­‐-­‐8.9)
Specific recommendation(s) take into account a very limited
view of the complexities of an issue. Other points of view are
not consistently acknowledged.
(Range 9-­‐-­‐-­‐14.9)
Specific recommendation(s) are expertly presented and
accurately take into account the complexities of issues. Other
points of view are sometimes acknowledged and integrated
where appropriate.
(Range 15-­‐-­‐-­‐17.9)
Specific recommendation(s) are expertly presented and
accurately take into account the complexities of issues. Other
points of view are often acknowledged and integrated where
appropriate.
(Range 18.0-­‐-­‐-­‐20.9)
Specific recommendation(s) are presented expertly,
authoritatively and imaginatively, accurately taking into
account the complexities of the issue.
Limits of position are acknowledged. Other points of view are
synthesised within position.
(Range 21-­‐-­‐-­‐23.9)
Specific recommendation(s) are presented expertly,
authoritatively and highly imaginatively, accurately taking into
account the complexities of the issue. Limits of position are
acknowledged. Other points of view are expertly synthesised
within position.
(Range 24-­‐-­‐-­‐30)
5. Score
4.5
12
16.5
19.5
22.5
27
6. Summary and conclusion
(Weight 10)
Cursory statement
(Range 0-­‐-­‐-­‐2.9)
Provide a brief description of the findings
(Range 3.0-­‐-­‐-­‐4.9)
Introduced the principal findings, with appropriate priority and
direction for action
(Range 5.0-­‐-­‐-­‐5.9)
Connected the findings with the original problem to demonstrate
why the recommendations were desirable
(Range 6.0-­‐-­‐-­‐6.9)
Provided a balanced and compelling argument for change based
on the recommendations, and drawing attention to the key
aspects of the findings
(Range 7.0-­‐-­‐-­‐7.9)
Providing a compelling argument, drawing attention to the key
aspects of the findings and making use of the literature to
support the case.
(Range 8.0-­‐-­‐-­‐10)
6. Score
1.5
4
5.5
6.5
7.5
9
7. References (Weight 10)
Fails to use literature or presents information from
inappropriate sources representing very limited points of view
or approaches.
(Range 0-­‐-­‐-­‐3.9)
Often presents complex information from inappropriate sources
representing limited points of view or approaches. Does not
synthesise information and/or demonstrate an advanced,
integrated understanding in any area. (Range 3-­‐-­‐-­‐4.9)
Presents information from relevant sources representing various
points of view or approaches, and consolidates and synthesizes
information. (Range 5-­‐-­‐-­‐5.9)
Presents complex information from relevant sources
representing various points of view or approaches, and does a
good job of consolidating and synthesising information. (Range
6-­‐-­‐-­‐6.9)
Synthesises information and knowledge from a range of relevant
sources representing various points of view, approaches or
cultural contexts, and does a very good job of consolidating and
synthesising information. (Range 7-­‐-­‐-­‐7.9)
Synthesises complex information and knowledge from a broad
range of relevant sources representing various points of view,
approaches or cultural contexts, and does an excellent job of
consolidating and synthesising information. (Range 8-­‐-­‐-­‐10)
7. Score
1.5
4.0
5.5
6.5
7.5
10
Criteria
Unacceptable
Requires Further Development
Satisfactory
Good
Very Good
Exemplary
Overall Score
0-­‐-­‐29
30-­‐-­‐49
50-­‐-­‐59
60-­‐-­‐69
70-­‐-­‐79
80—100
Grade
N
N
P
C
D
HD
Fail
Failed marginally
Pass
Credit
Distinction
High Distinction
Assignment 2
Module 2 of Business Plan: Marketing Plan
You are continuing to develop your business plan. In this
component you will develop a marketing plan that includes your
branding scheme and your proposed advertising methods for
your services. The following elements are required for this:
Introduction: Please re-introduce your target market, size of
facility and total membership.
I. Branding: Development of brand recognition is key to your
business. This should include (at a minimum):
A. Company Name
B. Company Tagline
C. Company Logo
*These need to be in the body of the paper.
II. What advertising methods will you use to attract members:
Examples: Newspaper, periodicals, television, radio,
internet, flyers, brochures, etc.
A. Should identify at least two major advertising tools.
B. With each type of advertising you need to identify when,
how many and what estimated annual costs will be for each.
C. Should supply at least two actual samples of the advertising
tool you are going to use.
Make sure you document all sources accurately and in APA
format.

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CriteriaUnacceptableRequires Further DevelopmentSatisf.docx

  • 1. Criteria Unacceptable Requires Further Development Satisfactory Good Very Good Exemplary 1. Executive Summary (Weight 5) No Exec Summary or very poor attempt. (Range 0-­‐-­‐-­‐1.4) Does not summarise the main points in the report. (Range 1.5- ­‐-­‐-­‐2.4) Some attempt at summarising the main points, but misses important information or contains unimportant information. (Range 2.5-­‐-­‐-­‐2.9) Good summary of the main findings, with only a little extra or missing information. (Range 3.0-­‐-­‐-­‐3.4) Clearly summaries the important results in the report. (Range 3.5-­‐-­‐-­‐3.9) Excellent summary of key findings and recommendation(s). Clearly presented with concise and fluent wording. (Range 4.0-­‐-­‐-­‐5) 1. Score 0.7 2.0 2.7 3.2 3.7 4.5 2. Introduction (Weight 5)
  • 2. No Introduction or very poor attempt. (Range 0-­‐-­‐-­‐1.4) Does not introduce the situation adequately (Range 1.5-­‐-­‐-­‐2.4) Passable description but does not set the scene adequately for the next section (Range 2.5-­‐-­‐-­‐2.9) Good description of the conditions which prepare the reader for the analysis following (Range 3.0-­‐-­‐-­‐3.4) Very insightful description leading smoothly into the problem analysis (Range 3.5-­‐-­‐-­‐3.9) Use of industry literature to set the broader industry level scene as well (Range 4.0-­‐-­‐-­‐5) 2. Score 0.7 2.0 2.7 3.2 3.7 4.5 3. Problem analysis (Weight 20) Demonstrates no ability to clearly and succinctly define the operations challenge or identify relevant contextual factors. (Range 0-­‐-­‐-­‐5.9) Demonstrates a limited ability to clearly and succinctly define the selected operations challenge, including identifying relevant contextual factors. (Range 6-­‐-­‐-­‐9.9) Demonstrates a satisfactory ability to construct a clear and succinct statement about the operations challenge with some evidence of relevant contextual factors and reference to relevant literature. (Range 10-­‐-­‐-­‐11.9) Demonstrates a good ability to independently define a clear and succinct problem(s) with evidence of relevant contextual factors and reference to relevant literature. (Range 12.0-­‐-­‐-­‐13.9)
  • 3. Demonstrates a very good ability to independently and expertly define a clear and succinct problem(s) with evidence of relevant contextual factors and well-­‐integrated literature references. (Range 14-­‐-­‐-­‐15.9) Demonstrates an exceedingly high ability to expertly construct a clear, succinct and insightful statement about a problem(s) with evidence of all relevant contextual factors and numerous well- ­‐integrated literature and references. (Range 16.0-­‐-­‐-­‐20.0) 3. Score 3 7.5 11 13 15 18 4. Current Performance Analysis (Weight 20) No evidence of comparative benchmarks. No logical examination of the operations requirements to solve the challenge. (Range 0 -­‐-­‐-­‐5.09) Examination of feasible benchmarks is partially lacking. Incomplete consideration of appropriate operational requirements and techniques to solve the challenge. (Range 6-­‐-­‐-­‐9.9) Some consideration of benchmarks. Reasonable discussion of operational requirements, but misses some points in the discussion and fails to fully examine the range of options. (Range 10-­‐-­‐-­‐11.9) Good consideration of comparative benchmarks. Provides suitable evaluations of operational requirements/ techniques and clear discussion of the potential for improvement. (Range 12.0-­‐-­‐-­‐13.9) Very good evaluation of comparative benchmarks. Comprehensive evaluation of operational requirements/ techniques and clear identification of the types of changes that are required. (Range 14-­‐-­‐-­‐15.9)
  • 4. Excellent evaluation of comparative benchmarks. Evaluation of operational requirements/techniques contains an authoritative, expert, insightful explanation. Logically and clearly leads onto the selection and justification of the recommended solution section to follow. (Range 16-­‐-­‐-­‐20) 4. Score 3 7.5 11 13 15 18 MPM792 Assessment Rubric for Assignment 2, T1 2019. Criteria Unacceptable Requires Further Development Satisfactory Good Very Good Exemplary 5. Recommended solution (Weight 30) Specific recommendation(s) fail to take into account the complexities of the issues. Other options are not considered. Recommendations are weak. (Range 0-­‐-­‐-­‐8.9) Specific recommendation(s) take into account a very limited view of the complexities of an issue. Other points of view are not consistently acknowledged. (Range 9-­‐-­‐-­‐14.9) Specific recommendation(s) are expertly presented and accurately take into account the complexities of issues. Other
  • 5. points of view are sometimes acknowledged and integrated where appropriate. (Range 15-­‐-­‐-­‐17.9) Specific recommendation(s) are expertly presented and accurately take into account the complexities of issues. Other points of view are often acknowledged and integrated where appropriate. (Range 18.0-­‐-­‐-­‐20.9) Specific recommendation(s) are presented expertly, authoritatively and imaginatively, accurately taking into account the complexities of the issue. Limits of position are acknowledged. Other points of view are synthesised within position. (Range 21-­‐-­‐-­‐23.9) Specific recommendation(s) are presented expertly, authoritatively and highly imaginatively, accurately taking into account the complexities of the issue. Limits of position are acknowledged. Other points of view are expertly synthesised within position. (Range 24-­‐-­‐-­‐30) 5. Score 4.5 12 16.5 19.5 22.5 27 6. Summary and conclusion (Weight 10) Cursory statement (Range 0-­‐-­‐-­‐2.9) Provide a brief description of the findings (Range 3.0-­‐-­‐-­‐4.9) Introduced the principal findings, with appropriate priority and direction for action (Range 5.0-­‐-­‐-­‐5.9)
  • 6. Connected the findings with the original problem to demonstrate why the recommendations were desirable (Range 6.0-­‐-­‐-­‐6.9) Provided a balanced and compelling argument for change based on the recommendations, and drawing attention to the key aspects of the findings (Range 7.0-­‐-­‐-­‐7.9) Providing a compelling argument, drawing attention to the key aspects of the findings and making use of the literature to support the case. (Range 8.0-­‐-­‐-­‐10) 6. Score 1.5 4 5.5 6.5 7.5 9 7. References (Weight 10) Fails to use literature or presents information from inappropriate sources representing very limited points of view or approaches. (Range 0-­‐-­‐-­‐3.9) Often presents complex information from inappropriate sources representing limited points of view or approaches. Does not synthesise information and/or demonstrate an advanced, integrated understanding in any area. (Range 3-­‐-­‐-­‐4.9) Presents information from relevant sources representing various points of view or approaches, and consolidates and synthesizes information. (Range 5-­‐-­‐-­‐5.9) Presents complex information from relevant sources representing various points of view or approaches, and does a good job of consolidating and synthesising information. (Range 6-­‐-­‐-­‐6.9) Synthesises information and knowledge from a range of relevant sources representing various points of view, approaches or
  • 7. cultural contexts, and does a very good job of consolidating and synthesising information. (Range 7-­‐-­‐-­‐7.9) Synthesises complex information and knowledge from a broad range of relevant sources representing various points of view, approaches or cultural contexts, and does an excellent job of consolidating and synthesising information. (Range 8-­‐-­‐-­‐10) 7. Score 1.5 4.0 5.5 6.5 7.5 10 Criteria Unacceptable Requires Further Development Satisfactory Good Very Good Exemplary Overall Score 0-­‐-­‐29 30-­‐-­‐49 50-­‐-­‐59 60-­‐-­‐69 70-­‐-­‐79 80—100 Grade N N P C D HD
  • 8. Fail Failed marginally Pass Credit Distinction High Distinction Assignment 2 Module 2 of Business Plan: Marketing Plan You are continuing to develop your business plan. In this component you will develop a marketing plan that includes your branding scheme and your proposed advertising methods for your services. The following elements are required for this: Introduction: Please re-introduce your target market, size of facility and total membership. I. Branding: Development of brand recognition is key to your business. This should include (at a minimum): A. Company Name B. Company Tagline C. Company Logo *These need to be in the body of the paper. II. What advertising methods will you use to attract members: Examples: Newspaper, periodicals, television, radio, internet, flyers, brochures, etc. A. Should identify at least two major advertising tools. B. With each type of advertising you need to identify when, how many and what estimated annual costs will be for each. C. Should supply at least two actual samples of the advertising
  • 9. tool you are going to use. Make sure you document all sources accurately and in APA format.