TBEX 2013 Day 2 - Strategies for Travel Brands: How to Succeed with Digital Storytelling, Viral Content & Social Media
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Tourism marketing is about storytelling. But instead of marketers talking, marketers should work on getting the consumers talking in the right way. Because a tourism brand perfection is shaped by stories people hear from others. This presentation includes some fundamentals of tourism marketing, case studies and conclusions for making travel marketing work.
