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William	
  Bakker	
  
director,	
  eMarke1ng	
  
Tourism	
  Bri1sh	
  Columbia	
  
MTCA	
  
The	
  future	
  is	
  	
  
already	
  here	
  




                                  it’s	
  just	
  not	
  	
  
        ...
THE	
  21 	
  CENTURY	
  
          ST


TRAVELER	
  
“If Disney created a magical Kingdom of Crystal, he would surely have
used the fabled "Crystal Worlds" as his role model.”
“The uniqueness of the Swarovski Crystal Worlds is the dream dreamt – the
material avowal of a corporation to the diversit...
TRAVEL	
  PLANNING	
  HAS	
  
CHANGED	
  FOREVER	
  
21 	
  CENTURY	
  TOURISM	
  
   ST


MARKETING	
  
KOGI	
  –	
  A	
  CASE	
  STUDY	
  
allenjaelee	
  
There is nothing like these tacos. Just
     searching for the trucks is half the fun! The
     homemade sauces make your ...
MEH	
  




LOVE	
  IT!	
               HATE	
  IT!	
  
5	
  
Online	
  Marke1ng	
  Tips	
  
1	
  
Be	
  remarkable	
  
WHAT	
  IS	
  THE	
  BEST	
  MEAL	
  
YOU	
  EVER	
  HAD?	
  
WHAT	
  IS	
  THE	
  WEIRDEST	
  
MEAL	
  YOU’VE	
  HAD?	
  
WHAT	
  MEAL	
  IS	
  WORTH	
  
DRIVING	
  5	
  HOURS	
  FOR?	
  
2	
  
Have	
  a	
  great	
  website	
  
www.nahanni.com
objec1ve	
  
                    content	
     usability	
     design	
     technology	
  
&	
  strategy	
  
3	
  
Be	
  found	
  
4	
  
Respect	
  Tripadvisor	
  
5	
  
Monitor	
  and	
  join	
  the	
  	
  
conversa1on	
  
WILLIAM’S	
  FOUR	
  EASY	
  STEPS	
  	
  
           TO	
  SOCIAL	
  MEDIA	
  

1.  Remarkable	
  experiences	
  spark	
 ...
ALL	
  IT	
  TAKES	
  IS	
  SWEAT	
  
THANK	
  YOU	
  
stay	
  in	
  touch	
  

wilhelmus.ca	
  
twi]er.com/wilhelmus	
  
wbakker@gmail.com	
  
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
Tourism Marketing in the 21st Century
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Tourism Marketing in the 21st Century

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A presentation about modern tourism marketing delivered at the Tourism Vancouver Island AGM on September 9, 2010.

Published in: Business

Tourism Marketing in the 21st Century

  1. 1. William  Bakker   director,  eMarke1ng   Tourism  Bri1sh  Columbia   MTCA  
  2. 2. The  future  is     already  here   it’s  just  not     evenly     -­‐-­‐  William  Gibson   distributed  
  3. 3. THE  21  CENTURY   ST TRAVELER  
  4. 4. “If Disney created a magical Kingdom of Crystal, he would surely have used the fabled "Crystal Worlds" as his role model.”
  5. 5. “The uniqueness of the Swarovski Crystal Worlds is the dream dreamt – the material avowal of a corporation to the diversity of ideas that are unleashed by their material of creation, ultra-brilliant crystal.”
  6. 6. TRAVEL  PLANNING  HAS   CHANGED  FOREVER  
  7. 7. 21  CENTURY  TOURISM   ST MARKETING  
  8. 8. KOGI  –  A  CASE  STUDY  
  9. 9. allenjaelee  
  10. 10. There is nothing like these tacos. Just searching for the trucks is half the fun! The homemade sauces make your taste buds have an orgasm. ! I waited for an hour and a half in line with a ton of friends...and I gotta say, those were some of the most delicious burritos I've ever eaten. Totally worth the wait.! their tacos are pretty damn good, but i don't think it's worth waiting more than 15 minutes for it.! Korean bbq is amazing. Tacos are also amazing. Put them together and expect to be disappointed.! Food is mediocre at best. NOT worth a 3 hour and 40 minute long wait. it's just one of those things you do once and you learn from the mistake.!
  11. 11. MEH   LOVE  IT!   HATE  IT!  
  12. 12. 5   Online  Marke1ng  Tips  
  13. 13. 1   Be  remarkable  
  14. 14. WHAT  IS  THE  BEST  MEAL   YOU  EVER  HAD?  
  15. 15. WHAT  IS  THE  WEIRDEST   MEAL  YOU’VE  HAD?  
  16. 16. WHAT  MEAL  IS  WORTH   DRIVING  5  HOURS  FOR?  
  17. 17. 2   Have  a  great  website  
  18. 18. www.nahanni.com
  19. 19. objec1ve   content   usability   design   technology   &  strategy  
  20. 20. 3   Be  found  
  21. 21. 4   Respect  Tripadvisor  
  22. 22. 5   Monitor  and  join  the     conversa1on  
  23. 23. WILLIAM’S  FOUR  EASY  STEPS     TO  SOCIAL  MEDIA   1.  Remarkable  experiences  spark   conversa1ons  in  social  media   2.  Social  Media  builds  rela1onships   3.  Rela1onships  create  trust   4.  Trust  generates  sales    
  24. 24. ALL  IT  TAKES  IS  SWEAT  
  25. 25. THANK  YOU   stay  in  touch   wilhelmus.ca   twi]er.com/wilhelmus   wbakker@gmail.com  

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