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Digital Touism Think Tank Presentation

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Digital Touism Think Tank Presentation

  1. 1. Everything-Everywhere.com @EverywhereTrip
  2. 2.  100,000 Monthly Blog Visitors  250,000 Monthly Pageviews  113,000 Twitter Followers/Twitter Verified  50,000 Facebook Fans  20,000 Email/RSS Subscribers  Time Magazine Top 25 Blogs of 2010 (First Travel Blog Ever)  Lowell Thomas Award Winner
  3. 3.  Authenticity  Real Time Sharing and Storytelling  Personality  Interaction and Engagement  Compelling Meta Story  Global Audience
  4. 4.  UNWTO report shows 33% of US travelers going to Europe cite travel blogs as a part of their trip planning.  Only 10% less than traditional travel media.  Up from 0% 5 years ago. Fastest growing source of information for travelers.
  5. 5.  2011 World Travel Market industry report shows social media and blogging are considered the #1 and #2 online marketing vehicles for travel, ahead of pay per click and video.
  6. 6.  2011 Google report shows 24% of personal travelers and 40% of business travelers have read a travel blog in the last 6 months.
  7. 7. Major Print Travel Magazine  Overhead: Amazingly High  Cost ~$100,000 Full Page Ad  1 Page Is Less Than 1% Of A Single Issue  Circulation ~800-900,000  Actual Ad Views: Unknown  Time Spent on Ads: Unknown (page flip)  Interactivity: None
  8. 8. Gary  Overhead: Lives Out of a Bag  $100,000 Can Fund An Entire Year  Creative Message Delivery  Loyal, Global Audience  Interactive and Personal  Can Click and Take Instant Action  Can Act Quickly
  9. 9.  Incredibly Low Overhead  Cost per Reader is 10-100x Greater Than Print  Growing Audience  Real Time Interaction  Lifestyle Brand Association  Marketing Opportunities Beyond Traditional Publications

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