100,000 Monthly Blog Visitors 250,000 Monthly Pageviews 113,000 Twitter Followers/Twitter Verified 50,000 Facebook Fans 20,000 Email/RSS Subscribers Time Magazine Top 25 Blogs of 2010 (First Travel Blog Ever) Lowell Thomas Award Winner
Authenticity Real Time Sharing and Storytelling Personality Interaction and Engagement Compelling Meta Story Global Audience
UNWTO report shows 33% of US travelers going to Europe cite travel blogs as a part of their trip planning. Only 10% less than traditional travel media. Up from 0% 5 years ago. Fastest growing source of information for travelers.
2011 World Travel Market industry report shows social media and blogging are considered the #1 and #2 online marketing vehicles for travel, ahead of pay per click and video.
2011 Google report shows 24% of personal travelers and 40% of business travelers have read a travel blog in the last 6 months.
Major Print Travel Magazine Overhead: Amazingly High Cost ~$100,000 Full Page Ad 1 Page Is Less Than 1% Of A Single Issue Circulation ~800-900,000 Actual Ad Views: Unknown Time Spent on Ads: Unknown (page flip) Interactivity: None
Gary Overhead: Lives Out of a Bag $100,000 Can Fund An Entire Year Creative Message Delivery Loyal, Global Audience Interactive and Personal Can Click and Take Instant Action Can Act Quickly
Incredibly Low Overhead Cost per Reader is 10-100x Greater Than Print Growing Audience Real Time Interaction Lifestyle Brand Association Marketing Opportunities Beyond Traditional Publications