3. content and the dream
-It is easy to look like an expert and sound like an idiot.
-Bad content will make you sound like an idiot.
-A picture is worth a thousand words.
4. content and the dream
-It is easy to look like an expert and sound like an idiot.
-Bad content will make you sound like an idiot.
-A word is worth a thousand pictures.
-Make your words count.
5. content with a purpose
-content for content’s sake
-The hard questions: “What’s the point?” and “Who
cares?”
-Listen before you write
-Purpose is THE important thing - ATFP
6. the 5 c’s of killer content
creative
concise credible
compelling charismatic
7. creative
-problem: getting their attention
-headline, welcome statement
-take your time
-practice
-recognize constraints and work within them (Pandora)
8.
9. concise
-problem: getting them to read
-ATFP
-use active voice
- “Dallin answered the phone” instead of “The
phone was answered by Dallin.”
-review and cut
-http://senduit.com/
10. credible (bonus: clear)
-problem: getting them to understand
-depends heavily on who you’re writing for
-eliminate or explain jargon
-don’t write about it unless you know about it
-use quotes
12. charismatic
-problem: getting them to like you
-kind of ties in to the others
-humor
-avoid clichés
-write like you talk (dictate; read aloud)
13. charismatic writing
The poster art for "A Thousand Words" shows Eddie Murphy with
duct tape over his mouth, which as a promotional idea ranks right
up there with Fred Astaire in leg irons. The idea is that every time
he says a word a leaf falls off the magical bodhi tree in his back
yard, and when the last leaf falls, he dies.
Let's stop right there. Why did the bodhi tree magically spring out
of the earth fully grown? I don't know. How is it determined that
the tree began with 1,000 leaves? I dunno. It looks healthy to
begin with, and the average bodhi tree has about 100,000 leaves.
How do I know that? I don't, but it seems likely.
-Roger Ebert’s review of “A Thousand Words”
14. spelling, punctuation, and purpose
-Errors in spelling and punctuation can and will
negate everything you say.
