SlideShare a Scribd company logo
1 of 19
ROI of Listening American Red Cross Case Study Slam
Me ,[object Object],[object Object],[object Object]
American Red Cross ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project Listen The What
Project Listen The Why
Project Listen The Outcome
Project Listen The Outcome ,[object Object],[object Object],[object Object]
Project Listen Process
Project Listen Process
Project Listen Process ,[object Object],[object Object]
Project Listen Process
Project Listen Process
Project Listen Results
Project Listen Results ,[object Object],[object Object]
Project Listen Challenges ,[object Object],[object Object],[object Object],[object Object]
Project Listen Challenges Firewall
Project Listen Successes ,[object Object],[object Object],[object Object]
Project Listen Successes ,[object Object],[object Object]
Project Listen Key Learning Listening really is a gateway drug.  Easy to aggregate data to make systemic change recommendations.  Don’t forget the little guys and one-on-one relationships.

More Related Content

What's hot

Colorado Listening Deck
Colorado Listening DeckColorado Listening Deck
Colorado Listening Deck
Beth Kanter
 
Analyzing Engagement between GII and Members
Analyzing Engagement between GII and MembersAnalyzing Engagement between GII and Members
Analyzing Engagement between GII and Members
Koppany Jordan
 

What's hot (15)

PR and transportation ASCE Annual Conference 2010
PR and transportation ASCE Annual Conference 2010PR and transportation ASCE Annual Conference 2010
PR and transportation ASCE Annual Conference 2010
 
WVU SSDP New officer training
WVU SSDP New officer trainingWVU SSDP New officer training
WVU SSDP New officer training
 
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools (pdf version)The Dynamic Dozen (plus three) Strategic Tools (pdf version)
The Dynamic Dozen (plus three) Strategic Tools (pdf version)
 
NDN Presentation - DRAFT
NDN Presentation - DRAFTNDN Presentation - DRAFT
NDN Presentation - DRAFT
 
Wilmington University Intro to Public Relations
Wilmington University Intro to Public RelationsWilmington University Intro to Public Relations
Wilmington University Intro to Public Relations
 
Users at the end of the mouse - Persona modeler
Users at the end of the mouse - Persona modelerUsers at the end of the mouse - Persona modeler
Users at the end of the mouse - Persona modeler
 
Questions to Ask When Building an Online Community
Questions to Ask When Building an Online CommunityQuestions to Ask When Building an Online Community
Questions to Ask When Building an Online Community
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
Colorado Listening Deck
Colorado Listening DeckColorado Listening Deck
Colorado Listening Deck
 
Comments Are Terrible (But They Don't Have To Be)
Comments Are Terrible (But They Don't Have To Be)Comments Are Terrible (But They Don't Have To Be)
Comments Are Terrible (But They Don't Have To Be)
 
How to grow users into active community members and get your community more e...
How to grow users into active community members and get your community more e...How to grow users into active community members and get your community more e...
How to grow users into active community members and get your community more e...
 
Networking for Business (Jewish Geography with a Purpose)
Networking for Business (Jewish Geography with a Purpose) Networking for Business (Jewish Geography with a Purpose)
Networking for Business (Jewish Geography with a Purpose)
 
Journey Mkr Conference Materials
Journey Mkr Conference MaterialsJourney Mkr Conference Materials
Journey Mkr Conference Materials
 
Slides
SlidesSlides
Slides
 
Analyzing Engagement between GII and Members
Analyzing Engagement between GII and MembersAnalyzing Engagement between GII and Members
Analyzing Engagement between GII and Members
 

Viewers also liked (8)

Bc
BcBc
Bc
 
Mds
MdsMds
Mds
 
Applied Math 40S March 24, 2008
Applied Math 40S March 24, 2008Applied Math 40S March 24, 2008
Applied Math 40S March 24, 2008
 
Ppt99286
Ppt99286Ppt99286
Ppt99286
 
Lj
LjLj
Lj
 
Tmk
TmkTmk
Tmk
 
Slideshare Api Doc
Slideshare Api DocSlideshare Api Doc
Slideshare Api Doc
 
Ppt98408
Ppt98408Ppt98408
Ppt98408
 

Similar to Social Media: Roi Of Listening

Compasspoint Workshop Slides - Beta
Compasspoint Workshop Slides - BetaCompasspoint Workshop Slides - Beta
Compasspoint Workshop Slides - Beta
Beth Kanter
 
Networked Nonprofit
Networked NonprofitNetworked Nonprofit
Networked Nonprofit
Beth Kanter
 
Nonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social MediaNonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social Media
Beth Kanter
 
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
Arts Summit:  New Arts Leaders and Nonprofits in a time of social mediaArts Summit:  New Arts Leaders and Nonprofits in a time of social media
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
Beth Kanter
 
Social Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalSocial Media Strategy Game Workshop Final
Social Media Strategy Game Workshop Final
Beth Kanter
 
Networked Nonprofit Theory and Practice
Networked Nonprofit Theory and PracticeNetworked Nonprofit Theory and Practice
Networked Nonprofit Theory and Practice
Beth Kanter
 
Colorado Project
Colorado ProjectColorado Project
Colorado Project
Beth Kanter
 
Managing social media
Managing social mediaManaging social media
Managing social media
Robin Smail
 

Similar to Social Media: Roi Of Listening (20)

Arts and Social Media
Arts and Social MediaArts and Social Media
Arts and Social Media
 
Compasspoint Workshop Slides - Beta
Compasspoint Workshop Slides - BetaCompasspoint Workshop Slides - Beta
Compasspoint Workshop Slides - Beta
 
Networked Nonprofit
Networked NonprofitNetworked Nonprofit
Networked Nonprofit
 
NPCC 2023.pptx
NPCC 2023.pptxNPCC 2023.pptx
NPCC 2023.pptx
 
Nonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social MediaNonprofits, Healthcare, and Social Media
Nonprofits, Healthcare, and Social Media
 
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
Arts Summit:  New Arts Leaders and Nonprofits in a time of social mediaArts Summit:  New Arts Leaders and Nonprofits in a time of social media
Arts Summit: New Arts Leaders and Nonprofits in a time of social media
 
Social Media Strategy Game Workshop Final
Social Media Strategy Game Workshop FinalSocial Media Strategy Game Workshop Final
Social Media Strategy Game Workshop Final
 
E-Mediat: Day 2 Networked Nonprofit
E-Mediat:  Day 2 Networked NonprofitE-Mediat:  Day 2 Networked Nonprofit
E-Mediat: Day 2 Networked Nonprofit
 
Networked Nonprofit Theory and Practice
Networked Nonprofit Theory and PracticeNetworked Nonprofit Theory and Practice
Networked Nonprofit Theory and Practice
 
E-Mediat Day 2
E-Mediat Day 2E-Mediat Day 2
E-Mediat Day 2
 
Community Media Workshop: Chicago
Community Media Workshop: ChicagoCommunity Media Workshop: Chicago
Community Media Workshop: Chicago
 
Day 2: Listen Learn Adapt
Day 2: Listen Learn AdaptDay 2: Listen Learn Adapt
Day 2: Listen Learn Adapt
 
Colorado Project
Colorado ProjectColorado Project
Colorado Project
 
Advancedsocialmedia
AdvancedsocialmediaAdvancedsocialmedia
Advancedsocialmedia
 
A Strategic Approach To Blogs, Wikis, and All The Rest
A Strategic Approach To Blogs, Wikis, and All The RestA Strategic Approach To Blogs, Wikis, and All The Rest
A Strategic Approach To Blogs, Wikis, and All The Rest
 
Iap2 Conference
Iap2 ConferenceIap2 Conference
Iap2 Conference
 
Health Organizations: Social Media
Health Organizations: Social MediaHealth Organizations: Social Media
Health Organizations: Social Media
 
Managing social media
Managing social mediaManaging social media
Managing social media
 
Cl201 using social media to build community k medit
Cl201 using social media to build community k meditCl201 using social media to build community k medit
Cl201 using social media to build community k medit
 
OSI Workshop
OSI WorkshopOSI Workshop
OSI Workshop
 

More from wharman (8)

Training apat2009
Training apat2009Training apat2009
Training apat2009
 
Social Media Club Toronto Presentation
Social Media Club Toronto PresentationSocial Media Club Toronto Presentation
Social Media Club Toronto Presentation
 
Social media in disasters and emergencies aug 5
Social media in disasters and emergencies aug 5Social media in disasters and emergencies aug 5
Social media in disasters and emergencies aug 5
 
ROI of Social Media SXSW Seussian Case Study
ROI of Social Media SXSW Seussian Case StudyROI of Social Media SXSW Seussian Case Study
ROI of Social Media SXSW Seussian Case Study
 
Social Media Handbook for Red Cross Field Units
Social Media Handbook for Red Cross Field UnitsSocial Media Handbook for Red Cross Field Units
Social Media Handbook for Red Cross Field Units
 
Campaign For Disaster Relief
Campaign For Disaster ReliefCampaign For Disaster Relief
Campaign For Disaster Relief
 
American Red Cross
American Red CrossAmerican Red Cross
American Red Cross
 
American Red Cross Social Media Presentation for National Societies
American Red Cross Social Media Presentation for National SocietiesAmerican Red Cross Social Media Presentation for National Societies
American Red Cross Social Media Presentation for National Societies
 

Recently uploaded

1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
heathfieldcps1
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
Chris Hunter
 

Recently uploaded (20)

1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Making and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdfMaking and Justifying Mathematical Decisions.pdf
Making and Justifying Mathematical Decisions.pdf
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 

Social Media: Roi Of Listening