Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
APAT Social Media Training
Training Overview   <ul><li>Ice Breaker </li></ul><ul><li>Story Telling </li></ul><ul><li>Creating Content </li></ul><ul><...
Ice Breaker
What is the Online Newsroom?  <ul><li>A place to highlight the Red Cross response to the disaster.  </li></ul><ul><li>A pu...
What is the Online Newsroom URL?  We have a new URL. It’s easy. Memorize it!  http://newsroom.redcross.org
Training Goals <ul><li>You’ve come SO FAR since the last training! </li></ul><ul><li>Last year, we focused on  SENDING  co...
Story Telling: Breaking all the Rules <ul><li>Use “I” </li></ul><ul><li>Show the “small picture” </li></ul><ul><li>Show in...
Story Telling: Examples <ul><li>Humor in Disaster </li></ul><ul><li>My All- Nighter  at the Emergency Warming Center </li>...
Telling Our Stories <ul><li>What we want you to send us: </li></ul><ul><li>Audio </li></ul><ul><li>Photos </li></ul><ul><l...
<ul><li>Important note on consent forms:   </li></ul><ul><li>All faces or voices MUST have signed consent forms.  </li></u...
Telling Our Stories:  Submitting content <ul><li>You can send all online newsroom content to  [email_address] .  </li></ul...
Telling Our Stories:   Example Postcard <ul><li>http://hurricaneike.wordpress.com/2008/10/10/postcard-from-the-field-josep...
Telling Our Stories:   Example Postcard
Telling Our Stories:  Write a Postcard <ul><li>Ask yourself: </li></ul><ul><ul><li>What brought you here today? </li></ul>...
http://flickr.com/photos/americanredcross/2856524440/in/set-72157606998958521/   http://flickr.com/photos/americanredcross...
Telling Our Stories:  Example Photos http://flickr.com/photos/americanredcross/2697076630/   http://flickr.com/photos/amer...
Telling Our Stories:  Taking Photos <ul><li>A few tips from Jeanette for taking good photos: </li></ul><ul><ul><li>Keep yo...
Telling Our Stories:  Example Audio Clips <ul><li>Nick  Samaniego   </li></ul><ul><li>Daphne Mathews </li></ul><ul><li>Jan...
<ul><li>Sign up for Utterli  </li></ul><ul><li>(Go to  http:// www.utterli.com /arc  and fill out the information on the r...
Telling Our Stories:  Submitting content <ul><li>You can send all online newsroom content to  [email_address] .  </li></ul...
Sharing your content with the class -Does it tell a compelling story? -Is it appealing to the senses? -Does it reach out a...
What is the Online Newsroom URL?
Don’t forget… <ul><li>The online newsroom is your outlet to the public </li></ul><ul><li>The online newsroom is your infor...
Sending Content: Drop.io <ul><li>Go to  http:// drop.io/OnlineNewsroom /   </li></ul><ul><li>Enter the password:  RedCross...
Upcoming SlideShare
Loading in …5
×

Training apat2009

739 views

Published on

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Training apat2009

  1. 1. APAT Social Media Training
  2. 2. Training Overview <ul><li>Ice Breaker </li></ul><ul><li>Story Telling </li></ul><ul><li>Creating Content </li></ul><ul><li>Sending Content </li></ul><ul><li>Sharing with the class </li></ul>
  3. 3. Ice Breaker
  4. 4. What is the Online Newsroom? <ul><li>A place to highlight the Red Cross response to the disaster. </li></ul><ul><li>A public information source for the media and the public. </li></ul><ul><li>YOUR outlet to the public </li></ul><ul><li>Provides real-time reliable resources: </li></ul><ul><ul><li>Maps </li></ul></ul><ul><ul><li>Photos </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Preparedness and clean-up info. </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Red Cross service statistics </li></ul></ul><ul><ul><li>Shelter and service delivery info. </li></ul></ul><ul><ul><li>… and more. </li></ul></ul>
  5. 5. What is the Online Newsroom URL? We have a new URL. It’s easy. Memorize it! http://newsroom.redcross.org
  6. 6. Training Goals <ul><li>You’ve come SO FAR since the last training! </li></ul><ul><li>Last year, we focused on SENDING content. </li></ul><ul><li>This year, we’re focusing on sending FOCUSED content. </li></ul>
  7. 7. Story Telling: Breaking all the Rules <ul><li>Use “I” </li></ul><ul><li>Show the “small picture” </li></ul><ul><li>Show individual work load </li></ul><ul><li>“ Dear Diary…” </li></ul>
  8. 8. Story Telling: Examples <ul><li>Humor in Disaster </li></ul><ul><li>My All- Nighter at the Emergency Warming Center </li></ul><ul><li>Blood PSA </li></ul>
  9. 9. Telling Our Stories <ul><li>What we want you to send us: </li></ul><ul><li>Audio </li></ul><ul><li>Photos </li></ul><ul><li>Postcards </li></ul><ul><li>Video </li></ul><ul><li>… but don’t forget to send disaster press releases too! </li></ul>
  10. 10. <ul><li>Important note on consent forms: </li></ul><ul><li>All faces or voices MUST have signed consent forms. </li></ul><ul><li>YOU are responsible for acquiring them and for holding on to them. </li></ul>Telling Our Stories: Consent forms URL to photo releases: https://crossnet.redcross.org/forms/disaster_5244_information_release.pdf Or go to the Alpha Index. It’s listed as “Photo Release”
  11. 11. Telling Our Stories: Submitting content <ul><li>You can send all online newsroom content to [email_address] . </li></ul><ul><li>Questions? call 202-303-5800 </li></ul><ul><li>Please include: </li></ul><ul><ul><li>Date photograph/video/audio was taken </li></ul></ul><ul><ul><li>Location (including city) </li></ul></ul><ul><ul><li>Name of photographer, author, or voice. </li></ul></ul><ul><ul><li>A one to two sentence description/caption. </li></ul></ul>
  12. 12. Telling Our Stories: Example Postcard <ul><li>http://hurricaneike.wordpress.com/2008/10/10/postcard-from-the-field-josephine-smith-client-and-volunteer/ </li></ul>
  13. 13. Telling Our Stories: Example Postcard
  14. 14. Telling Our Stories: Write a Postcard <ul><li>Ask yourself: </li></ul><ul><ul><li>What brought you here today? </li></ul></ul><ul><ul><li>How will this event change your life? </li></ul></ul><ul><ul><li>What happened to you earlier today or yesterday? </li></ul></ul><ul><ul><li>How are you coping today? </li></ul></ul><ul><ul><li>What did you witness today? </li></ul></ul><ul><li>Write a postcard </li></ul><ul><ul><li>Postcards from the field are short, first person snippets of information. Write up a four to six sentence description of your experience for submission to our online newsroom. </li></ul></ul><ul><li>Snap a photo to go with the postcard </li></ul>
  15. 15. http://flickr.com/photos/americanredcross/2856524440/in/set-72157606998958521/ http://flickr.com/photos/americanredcross/2762507161/ Telling Our Stories: Example Photos
  16. 16. Telling Our Stories: Example Photos http://flickr.com/photos/americanredcross/2697076630/ http://flickr.com/photos/americanredcross/2889464901/
  17. 17. Telling Our Stories: Taking Photos <ul><li>A few tips from Jeanette for taking good photos: </li></ul><ul><ul><li>Keep your photos simple </li></ul></ul><ul><ul><li>Be aware of all elements in your photo. Keep clutter out. </li></ul></ul><ul><ul><li>Send your best photos. Not just ALL your photos. </li></ul></ul><ul><li>Now, for exercise purposes take some time to take 3 good photos – at least one should go with your postcard. </li></ul>
  18. 18. Telling Our Stories: Example Audio Clips <ul><li>Nick Samaniego </li></ul><ul><li>Daphne Mathews </li></ul><ul><li>Jana Sweeny </li></ul>
  19. 19. <ul><li>Sign up for Utterli </li></ul><ul><li>(Go to http:// www.utterli.com /arc and fill out the information on the right side of the screen. Your access code to join the American Red Cross group is 3242.) </li></ul><ul><li>Call 712-432-5557 and select option 2. Record your utter. </li></ul><ul><ul><li>Mention “EXERSICE” at the beginning! </li></ul></ul><ul><ul><li>Tell a story </li></ul></ul><ul><ul><li>Answer the question: What brought you here today? What event has had an effect on you today? What did you do today? </li></ul></ul><ul><ul><li>30 seconds to 1 minute in length </li></ul></ul><ul><li>When you’re done recording, hit # to review or just hang up. </li></ul><ul><li>Get a signed consent form if interviewing someone outside APAT. </li></ul>Telling Our Stories: Send an Audio Clip
  20. 20. Telling Our Stories: Submitting content <ul><li>You can send all online newsroom content to [email_address] . </li></ul><ul><li>Questions? call 202-303-5800 </li></ul><ul><li>Please include: </li></ul><ul><ul><li>Date photograph/video/audio was taken </li></ul></ul><ul><ul><li>Location (including city) </li></ul></ul><ul><ul><li>Name of photographer, author, or voice. </li></ul></ul><ul><ul><li>A one to two sentence description/caption. </li></ul></ul>
  21. 21. Sharing your content with the class -Does it tell a compelling story? -Is it appealing to the senses? -Does it reach out and grab you?
  22. 22. What is the Online Newsroom URL?
  23. 23. Don’t forget… <ul><li>The online newsroom is your outlet to the public </li></ul><ul><li>The online newsroom is your information source </li></ul>
  24. 24. Sending Content: Drop.io <ul><li>Go to http:// drop.io/OnlineNewsroom / </li></ul><ul><li>Enter the password: RedCross (case sensitive) </li></ul><ul><li>Click on “Add” at top left of the top of the page. Click the green button “Add Files” </li></ul><ul><li>Add the files you wish to submit and click “Drop It” You can send multiple files at once. </li></ul><ul><li>After the files have uploaded, find each of your files and click “comments” to add a caption to EACH file uploaded. Add your caption information (see below) there and sign your name , so we can contact you with any questions. Please note that if your name is not listed, we will not be able to post the content. </li></ul><ul><li>Click “Post” </li></ul><ul><li>Close your browser. You’re done! </li></ul>You can send content using Drop.io. Drop.io is an online storage site that allows you to submit your content privately and quickly without having to download any software.

×