IGC Web2.0 improvement Proposal

1. IGC Web2.0 improvement
Proposal
Wenpu Wei (N7243014)
Yue Li (N7282818)
Yu Zhu (N7255705)
darika (N7227809)

2. To attract the large numbers of international delegates to a attend the 34th IGC, it is
necessary to draw support from the power of social media.
Current tools:
Website, Circulars, E-Newletters and Inserts.
Issues and Limitation:
the current tools been used are not very attractive, there is not a qualified platform to
make communication between not only within IGC, but also towards the public.

3.  Allow internal and external stakeholders to have
an access to information on organization as
much as possible.
 Focusing on developing an infrastructure that
will support the adoption of Web 2.0 paradigm.
 Allow users to create collaborative and
integrative processes on the own use of Web
2.0 tools available in various types such as
Wiki, Twitter, Facebook etc.
 Standardization is applied for establishing and
publishing. To keep every procedures under
control.

4. The major proposal objectives are:
 Increased awareness of IGC organization
 Increased traffic to website
 Greater favourable perceptions of the IGC
organisation
 Able to monitor conversations about IGC
organisation
 Able to develop targeted activities
 Better understanding of audience perceptions of
IGC organization
 Ability to measure the frequency of the discussion
about IGC

5. To facilitate these objectives, the
following web 2.0 tools have been
created:
 Wikis
 Blogging and twitter
 Others: Facebook, Flickr, and
Del.icio.us.

6. Primary benefits:
 Raise Awareness and attract more
people attend IGC
 Reputation Management
 Customer Service and Feedback
 Lead Generation

7. Secondary Benefits:
 IGC Branding:
Whether users directly engage with IGC
or not, they will still see IGC’s name and
activities within the networks they use.
 Educational Asset:
Social media provides IGC with a free
source of constant information from
others.

8. For start-up, the total cost in first month is
$12200 Australia dollars.
The following ROI’s will be measured for this proposal:
 Increased attendance, sponsorship, and Increased exhibitor numbers
 Increase the speed of access to data and information about IGC and its
various departments and services.
 Decrease in the work load of the IGC staff with more user participation in
online social media.
 Reduce the time lag in collaboration and communication
 Reduce the costs of communication .
 Increased delegates and customers satisfaction and staff engagement.
 Contributions for international and interdisciplinary communication and
cooperation.

9. The following list contains the major
milestones for this project, and their
expected completion date:
 Project acceptance-1st December
 Project plan-9thDecember
 Project Implementation-20th December
 Testing-15th January
 Project Document–20th January
 Project Handover and finalization-30th January