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Storyboard for Innovation:Web 2.0<br />By Crystal Mosley<br />1<br />
Need<br />Collaboration and sharing information<br />Global diversity<br />Flexibility and convenience<br />Common work an...
Research<br />Developers: Tim Berners-Lee and Robert Cailliau<br />Findings: Web 2.0- <br />Services, not packaged softwar...
Research Continued	<br />Examples: Wikis, blogs, Flickr, Google, Tagging, Wikipedia, del.icious, Facebook, MySpace, You Tu...
Development<br />Development Problems: <br />Clarifying and explaining the innovation. Considered a “piece of jargon” that...
Commercialization<br />Production/Manufacturing: <br />Developed on the basis of Lotus mashup technology<br />Packaging: <...
Time Line of Diffusion for Web 2.0<br />2006-2007: Knowledge Stage<br />2008-2009: Persuasion Stage<br />2010: Decision St...
Communication Channels<br />Face-to-face Conversations<br />Online Conversations<br />Emails<br />Blogs<br />Wikis<br />So...
Adoption and the S-Curve<br />		         Early                         Late	<br />                           Majority     ...
Perceived Attributes of Web 2.0<br />Innovators :<br />media specialists, technology specialists, and technology support t...
Critical Mass<br />Centralized vs. Decentralized<br />Decentralization is the preferred diffusion system<br />Horizontal n...
Change Agents<br />Key Change Agents: Teachers, administrators, and parents that are willing and determined to address the...
Critical Mass<br />Web 2.0 has reached critical mass<br />Many students (higher education) use:<br />Social networking<br ...
Champion’s Role<br />Need for Innovation- <br />Collaborating and sharing<br />Globalization<br />Common work area  <br />...
Explored Web Sites<br />http://adaptivepath.com/images/publications/essays/What_puts_the_2_in_Web_20.pdf<br />http://www.i...
Explored Web Sites<br />http://globalhumancapital.org/?p=675<br />http://globalhumancapital.org/?p=34<br />http://globalhu...
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Storyboard Mosley C

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Storyboard Mosley C

  1. 1. Storyboard for Innovation:Web 2.0<br />By Crystal Mosley<br />1<br />
  2. 2. Need<br />Collaboration and sharing information<br />Global diversity<br />Flexibility and convenience<br />Common work and storage space<br />2<br />
  3. 3. Research<br />Developers: Tim Berners-Lee and Robert Cailliau<br />Findings: Web 2.0- <br />Services, not packaged software, with cost-effective scalability <br />Control over unique, hard-to-recreate data sources that get richer as more people use them <br />Trusting users as co-developers <br />Leveraging the long tail through customer self-service <br />Harnessing collective intelligence <br />3<br />
  4. 4. Research Continued <br />Examples: Wikis, blogs, Flickr, Google, Tagging, Wikipedia, del.icious, Facebook, MySpace, You Tube, RSS Feeds, etc.<br />Lead Thinkers: <br />Tim O’Reilly and John Battelle<br />Production: <br />Built upon the World Wide Web (W3 or Web 1.0) platform to involve the users, allowing customers to build businesses, and users to publish valuable knowledge collectively.<br />4<br />
  5. 5. Development<br />Development Problems: <br />Clarifying and explaining the innovation. Considered a “piece of jargon” that no one truly understood what it meant. <br />Criticisms include hackers and spam easily exposed to files and data on computers. <br />Intended Audience: <br />Anyone that is seeking information and/or wants to publish on the web in collaboration with others (experts and non-experts).<br />5<br />
  6. 6. Commercialization<br />Production/Manufacturing: <br />Developed on the basis of Lotus mashup technology<br />Packaging: <br />Service/software available online<br />Marketing: <br />O’ Reilly Media annual conferences <br />Web 2.0 technologies<br />Distribution: <br />Available to anyone with Internet access and connects to the World Wide Web. <br />6<br />
  7. 7. Time Line of Diffusion for Web 2.0<br />2006-2007: Knowledge Stage<br />2008-2009: Persuasion Stage<br />2010: Decision Stage<br />2011-2013: Implementation Stage<br />2014-2015: Confirmation Stage<br />Supportive information for timeline decision. http://globalhumancapital.org/?p=675<br />7<br />
  8. 8. Communication Channels<br />Face-to-face Conversations<br />Online Conversations<br />Emails<br />Blogs<br />Wikis<br />Social networks<br />Conferences<br />Technology <br />Business <br />http://globalhumancapital.org/?p=675<br />8<br />
  9. 9. Adoption and the S-Curve<br /> Early Late <br /> Majority Majority *Innovation went thru another adoption curve. <br />Early<br /> Adopters<br />Innovators<br />Laggards<br />http://globalhumancapital.org/?p=675<br />9<br />
  10. 10. Perceived Attributes of Web 2.0<br />Innovators :<br />media specialists, technology specialists, and technology support team<br />Early Adopters:<br />technology savvy teachers and new graduates (1st year teachers)<br />Laggards-:<br />veteran teachers<br />Most Useful Perceived Attributes:<br />observability and relative advantage will show product results and benefits<br />10<br />
  11. 11. Critical Mass<br />Centralized vs. Decentralized<br />Decentralization is the preferred diffusion system<br />Horizontal networking amongst peers<br />Shared diffusion decision <br />Users experiments with the product<br />Informal evaluations<br />Problem-centered approach<br />11<br />
  12. 12. Change Agents<br />Key Change Agents: Teachers, administrators, and parents that are willing and determined to address the needs of the students within the school and community.<br />Use of Seven Roles: <br />Identify and discuss a need<br />Exchange information with others that can help impact the process of change<br />Analyzing the problem<br />Develop possible solutions and began action<br />Determine level of stability and respond accordingly<br />12<br />
  13. 13. Critical Mass<br />Web 2.0 has reached critical mass<br />Many students (higher education) use:<br />Social networking<br />Wikis<br />Blogs<br />Google docs<br />E-Portfolios<br />or other Web 2.0 supported tools<br />Web 3.0 is developing<br />13<br />
  14. 14. Champion’s Role<br />Need for Innovation- <br />Collaborating and sharing<br />Globalization<br />Common work area <br />Convenience <br />Innovation Match to Need-<br />Web 2.0 Capabilities<br />Users interact with other users<br />Website content can be changed<br />Applications: blogs, wikis, social <br />networking, video sharing, mashups, etc.<br />14<br />
  15. 15. Explored Web Sites<br />http://adaptivepath.com/images/publications/essays/What_puts_the_2_in_Web_20.pdf<br />http://www.informationweek.com/1113/IDweb20_timeline.jhtml;jsessionid=QELI10FFQPAYZQE1GHRSKH4ATMY32JVN<br />http://web20ineducation.wikispaces.com/Intro<br />http://globalhumancapital.org/?p=267<br />http://www.socialnetworkroadmap.com/index/?p=76<br />15<br />
  16. 16. Explored Web Sites<br />http://globalhumancapital.org/?p=675<br />http://globalhumancapital.org/?p=34<br />http://globalhumancapital.org/?p=1023<br />http://knowledge.smu.edu.sg/article.cfm?articleid=1189<br />http://swiki.cs.colorado.edu/CSCW2008-Web20/uploads/wilensky.pdf<br />2.0<br />16<br />

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