Location Intelligence - the Next Evolution of Business Applications


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Discusses Location Intelligence as the Next Evolution of Business Applications. Shows Cognos v10 Map Integration

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Location Intelligence - the Next Evolution of Business Applications

  1. 1. Integeo Map Intelligence: Location Intelligence: The Next Evolution of Business Applications<br />
  2. 2. Agenda<br />Why do location analysis?<br />Case studies<br />Interoperability <br />Demonstration<br />Wrap-up and Q&A<br />
  3. 3. Attendee Panel<br />Close / Open dialog box<br />Expand window to take up full screen<br />Submit questions<br />
  4. 4. Why do Location Analysis?<br />Every dollar spent <br />has a location<br /><ul><li>Whereare our assets?
  5. 5. Whereare our sales?
  6. 6. Whereis our target market?
  7. 7. Whereis our sales force deployed?</li></ul>The where can be just <br />as important as the what <br />and who<br />% of companies using above technologies<br />80% of data has the location component, but businesses are unable to exploit it<br />Business Week Research<br />
  8. 8. Why do Location Analysis?<br />Location information in decision-making:<br />
  9. 9. Why do Location Analysis?<br />Business data becomes valuable when collected & analyzed in relation to other internal or external data, eg, match your sales / service distribution outlet revenue info with<br /><ul><li> Demographics info like population density
  10. 10. Product mix vs customer needs / segments, egaffluency in a particular location
  11. 11. Competitive info, eg competitors network of outlets
  12. 12. Traffic patterns within the area, easy access
  13. 13. Service outlets, real-time deployment of service engineers</li></ul>Combine multiple location-inherent data with geographic information for better detection of patterns and trends, and turn these into actionable insights<br />
  14. 14. Google Blog Spot<br />
  15. 15. Why do Location Analysis?<br />“Gartner recognises GIS as a major maturing technology with a value and benefits profile<br />similar to that of BI, and expects interactive visualisation to become the common front<br />end to analytical applications over the next couple of. By linking location to corporate information, organisations can use location intelligence to make better decisions, enhance planning capabilities, and achieve real business benefits”<br />“The evolution of information technology has matured rapidly to support the use of "location intelligence" for making effective business decisions. When combined with embedded automated decision applications, location intelligence can lead to the execution of precise customer decision strategies and a new level of enterprise performance.”<br />Ventana Research 2009<br />Gartner Summit 2008<br />“Companies are already sitting on a gold mine of location information that can be exploited right now. Location content can be leveraged to deliver key business value; whether it's lowering costs, managing risk or developing new revenue streams. And the reality is, location data is already sitting latent inside most organizations. All they need is the right expertise to unlock its potential and get better results.”<br />“Location intelligence (LI) is poised to make its play in the enterprise. LI is finally making make inroads in corporate decision-making circles”<br />Ovum Oct 2008<br />“Many are now looking to capitalise on location data in their BI to better leverage the where in operational and strategic decision making. LI can make BI sizzle.”<br />DMTI May 2009<br />Ovum May 2009<br />
  16. 16. Location Visual very powerful<br />Readily interpreted by Executives<br />
  17. 17. Summary - Why do Location Analysis<br />Expectation it will be provided in reporting and business tools such as ERP and CRM’s<br />Google Maps/Google Earth commonplace<br />No Coding – Easy to do – tools like Excel<br />End Business user focus<br />Merge internal data with external data sources<br />Readily available Location Services – Weather Bureau<br />
  18. 18.
  19. 19. <ul><li> Name
  20. 20. Address
  21. 21. Total Spent
  22. 22. Items purchased</li></li></ul><li>Case Study - Carrefour<br />Replaced previous time consuming and manual distribution of Carrefour Club analysis with automated process delivered via web browser through integrated mapping into Business Objects<br />Business Benefits:<br />Stores now have an interactive mapping environment<br />Deeper analysis can be made using BI filters<br />Maps always reflect the latest data<br />Maps are delivered in seconds, not months<br />
  23. 23.
  24. 24. US Army<br />Track progress of recruit induction<br />Army competes for talent <br />Only a small percentage are eligible<br />Only a small percentage proceed beyond basic training<br />Require tools to provide better intelligence in the market place<br />Interactive maps improved efficiency by 75%<br />Provides new insights into marketing campaigns<br />Recruitment officers now have on demand access to maps in the field – with merged internal business data and external data over Google Maps<br />
  25. 25.
  26. 26. Tupperware<br />Marketing campaign drove location based analysis<br />Use Census data to identify target markets not currently covered by Tupperware agents<br />Also used to rationalise management of Agents by Distributors<br />Identify locations that might warrant placement of a new distributor location<br />
  27. 27. Location - Interoperability<br />CRM’s<br />Asset Management<br />Document Management<br />BI tools<br />GIS servers<br />Spatial web services<br />Spatial interfaces<br />Use OGC standards<br />MI Restful API<br />MI Client Integration <br /> Kit to link your applications to Map Intelligence<br />
  28. 28. Map Intelligence WMS export<br />Many Different GIS servers<br />Do they support WMS import<br />Map Intelligence supports export of BI spatial layers as interactive WMS<br />Allows opportunity to link BI with other GIS servers<br />Example – DEEWR using specific BI tool and specific GIS platform<br />Integrate BI into an existing GIS interface<br />
  29. 29. Integration Strategy<br />BIDashboard<br />Other UI<br />WMS<br />BI Server<br />Integration Platform<br />BI data<br />OGC Requests<br />KML<br />Business Data<br />Reference Data<br />GIS Server<br />WMS<br />Google Earth<br />GoogleMaps<br />ShapeFiles<br />StreetPro<br />
  30. 30. Architecture<br />Business Data <br /> GIS Base Maps<br />Reference Data <br /> Reference Data<br />COGNOS<br />Geoserver<br />MapInfo<br />ESRI<br />Oracle<br />Hyperion<br />Oracle<br />OBIEE<br />BusinessObjects<br />BIRT<br />Location Intelligence<br />Business Intelligence and Transactional Platforms<br />GIS Server<br />Micro<br />Strategy<br />Qlikview<br />Excel<br />MS RS<br />CIK<br />
  31. 31. Viewers<br />
  32. 32. ESRI FlexViewer<br />
  33. 33. Google Earth<br />Open Layers Custom Viewer<br />Google Maps Street View<br />
  34. 34. Client Custom GIS Application<br />Export as a WMS Layer for import into another application<br />
  35. 35. Location Based Analysis – Weather event impact<br />Google Maps background<br />Web Service feed of cyclone<br />Web Service feed of business data locations from Excel<br />Map Intelligence Server brings together<br />
  36. 36. Spatial Analytics Features<br />
  37. 37. Measure Visualization by Color-coding<br />Color-coded regions from the world, to country<br />To cities, associations calculated spatially in real-time<br />To individual sales / service locations<br />Show linear features color-coded by eg accident rate or other measures<br />Floor plan, desk or building locations color-coded by an attribute <br />Show measures within a kilometer radius<br />
  38. 38. Show highest concentrations<br />Concentrations by Contours<br />Show prominence<br />Patterns Analysis<br />
  39. 39. Show me area of control for each distribution outlet. Every point within each polygon is closest to the controlling point.<br />Show me the distance on the ground between points or along a route.<br />Plot the route a courier van took or draw a line from the store to its best customers.<br />Route / Site Planning<br />
  40. 40. Augment business data with demographic data, eg Sales vs. population.<br />Use “as the crow flies” circles.<br />Demographic Analysis<br />Show charts on regions<br />
  41. 41. Google Charts<br />
  42. 42. Export to Google Earth to show Points of Interests and 3D view<br />Show Google Streets Layer<br />WMS Layers Integrations<br />Export as a WMS Layer for import into another application<br />
  43. 43. Demonstration<br />Demonstration of mapping from Cognos 10<br />Output as Web Map Service<br />Cognos data over a number of spatial interfaces<br />Excel and Business Intelligence Integration<br />
  44. 44. Integeo Map Intelligence<br />Independent of business domain<br />Seamless, synchronized integration between BI, GIS<br />Merge business data with external geographic factors<br />Advanced visualizations<br />Interactive, dynamic web applications <br />No programming skills needed by developers <br />Vendor-neutral<br />
  45. 45. How to get Started<br />Quick, Easy and Cost-Effective<br />Start at base level with Map Intelligence for Excel<br />Then expand to include Location in BI capability<br />Put in place Map Intelligence Server<br />Incorporate key boundary data – States, County, Zipcodes<br />If you need more detail use a web service such as Google Maps or Open Street Maps<br />Only Geocode core data, use at more aggregated level initially<br />Use OGC Map Services where suitable such as Weather feed<br />
  46. 46. Q & A<br />Download your evaluation copy now!<br />sales@integeo.com<br />www.integeo-sea.com<br />wendyv@integeo-sea.com<br />www.integeo.com<br />rodr@integeo.com<br />http://twitter.com/Integeo<br />