Leveraging Google Maps with Business Intellilgence


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Discusses Google Maps in Business Intelligence -- at OBIEE, MS RS, Cognos, etc.

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Leveraging Google Maps with Business Intellilgence

  1. 1. Location Intelligence Webinar Series<br />Leveraging Google Maps to Deliver the Spatial Dimension in your Business Intelligence<br />Andrew Chang<br />Google, Inc.<br />Brendan Halloran<br />IT and GIS Consultant, Encore IT Services<br />Working on project with Australia Department of Education, Employment and Workplace Relations<br />Roderick Ross<br />Integeo Pty Ltd<br />
  2. 2. Agenda<br />Overview of Google Maps, solutions for enterprises<br />By Andrew Chang (Google, Inc)<br />New opportunities in spatial analysis, reporting and visualization<br />By Brendan Halloran (Encore IT Services, and DEEWR)<br />Business Intelligence and Google Maps<br />By Roderick Ross (Integeo Pty Ltd)<br />Q & A<br />
  3. 3. Ask a Question!<br />Attendee Control Panel<br />Close / Open dialog box<br />Expand window to take up full screen<br />Raise hand if you wish to say something<br />Submit questions<br />
  4. 4. Google maps<br />
  5. 5. About Google<br />Profit<br />$13.1B in 2008<br />Awards<br />Top company to <br />work for 2007-2009<br />Innovation<br />Is part of our <br />core DNA<br />Employees<br />21,000 with 50%<br />in engineering<br />Revenue<br />$21B in 2008<br />Ads<br />70% of online advertising<br />Apps100s of millions of users<br />Platforms<br />Chrome, Android<br />Search<br />63% of the marketshare<br />Global<br />117 languageinterfaces<br />5<br />Sources: ComScore qSearch, April 2008, <br />Google Confidential and Proprietary<br />
  6. 6. Google Enterprise Products<br />Develop innovative user-centric technology for businesses<br />Backed by Google’s core research and development<br />1000+ people focused on Enterprise offerings<br />3,000+ businesses sign up for Google Apps daily<br />1000+ Maps API Premier customers<br />6<br />
  7. 7. Reasons to choose Google Maps<br />The world’s most popular mapping service<br />Familiar<br />Latest features let people find what they’re looking for<br />Innovative<br />Sub-second load times, even on the busiest websites<br />Fast & Stable<br />Get up and running in weeks, not months<br />Easy to Implement<br />7<br />
  8. 8. The world’s most popular mapping service<br /><ul><li> 16% of global Internet users used Google Maps in August 2009
  9. 9. In January 2009, Google became the U.S. market leader and has continued to grow the gap month after month</li></ul>(Source: comScore, January 2009)<br />8<br />
  10. 10. Global Coverage<br />Global Satellite Imagery<br /><ul><li>Exclusive license to GeoEye data
  11. 11. Google satellite imagery covers over 30% of the world’s land surface and 50% of the world’s population in sub-meter high resolution.</li></ul>Global Road Data<br /><ul><li>Detailed street maps in over 100 countries
  12. 12. Every hour, over 10,000 corrections or additions to Google Maps</li></ul>Unmatched Global Geo Data Coverage<br />9<br />
  13. 13. Features that let people to find what they’re looking for<br />Customize with your brand<br />Your brand on markers and windows<br />Add custom location information<br />Google Street View<br />Covering 100+ U.S. cities and growing<br />Virtually walk down the street<br />Driving and walking<br />directions<br />Includes real-time traffic<br />10<br />
  14. 14. Constant innovation, continued investment<br />Draggable driving directions<br />Map Maker maps graduate to Google Maps<br />Google Earth API<br />Edit locations launch<br />Major imagery updates<br />Street View<br />GeoEye-1 satellite imagery added<br />Reverse geocoding<br />Street view API<br />Google Earth launched<br />2010<br />2004<br />2005<br />2006<br />2007<br />2008<br />2009<br />Google acquires Keyhole<br />Google Maps for Mobile launch<br />Google Maps on the iPhone<br />Google Maps API for Flash<br />Smart navigation in Street View<br />MyMaps launch<br />Information layers (Wikipedia/Panoramio)<br />Satellite imagery view <br />launch<br />Major imagery updates<br />Google Earth 5.0<br />Ratings and reviews launch<br />Google Maps API launch<br />Walking Directions<br />Google Transit<br />11<br />Google Confidential and Proprietary<br />
  15. 15. Really fast and reliable<br />Sub-second response times<br />Guaranteed 99.9% uptime<br />“ I haven’t seen ANY downtime for Google Maps and we pay a lot of attention to stability and scalability overall. Google Maps has certainly handled all of the traffic we’ve thrown at it.” <br /> NYTimes.com<br />“ It’s reliable… and it’s scaled with the company. The product just works.”<br /> Jeremy Stoppelman CEO, Yelp.com<br />12<br />
  16. 16. Get up and running in weeks, not months<br />“ Easy integration is among Google Maps’ main attractions.” <br /> Dave Widmer Senior Manager, Crate and Barrel<br />“ It took about a week to implement on the hotels page. The speed at which we can implement features with the Maps API is amazing.” <br /> Catherine Palmieri Managing Director, Citibank.com<br />13<br />
  17. 17. 14<br />Google Maps API Premier<br />   Guarantee of service<br />   Service Level Agreement<br />   Stable API<br />   The ability to provide secure maps over https <br />   Enterprise level support, usage reporting<br />   Greater capacity for service requests such as geocoding<br />Licensed for internal use either by the number of users or by page views per annum<br />Priced starting at $10,000 USD<br />
  18. 18. New opportunities in spatial analysis<br />
  19. 19. New Opportunities<br />The old way: <br />Managing Spatial Data and Systems<br />Producing Map Reports<br />The new way:<br />Web 2 approach, Service Oriented Architecture, Integration with other components.<br />Quick overview of DEEWR’s SOLAR application to get you in the mood<br />
  20. 20. Complex SOLAR Architecture Diagram<br />
  21. 21.
  22. 22. SOLAR Main Page<br />
  23. 23. Selecting a theme to overlay<br />
  24. 24. Mapserver fills in the theme<br />
  25. 25. Zooming to a location<br />
  26. 26. Connecting BI to our existing SOLAR Application<br />
  27. 27.
  28. 28. Insert WMS layer from MapIntelligence<br />Enable data from DEEWR’s BI Tools (MS Reporting Services, Excel and Hyperion) through MapIntelligence to display as a layer over SOLAR<br />
  29. 29. Using google maps with Business intelligence<br />
  30. 30. About Integeo<br />Part of the Forge Group <br />A technology development group based in Sydney<br />Parent of three operating companies<br />Founded in 1995<br />Integeo leverages Forge experience<br />14+ years of telco distributed management systems<br />10+ years of business information solutions<br />7+ years of dashboard solutions <br />5+ years of integrated BI and GIS<br />Partners<br />Google,<br />Major BI players in IBM-Cognos, SAP-Business Objects, Oracle-Hyperion <br />Operating Branches in Integeo SEA, Integeo China, Integeo Iberia<br />International reseller channel<br />
  31. 31. Location becoming pervasive<br />Google Maps, Google Earth<br />Satellite Navigation<br />Personal GPS devices<br />RFID tags<br />GNAF – Geocoded National Address File<br />Expectation that Location will be available in main Business Reporting context and tied to it<br />Easy to do, not require GIS skills or programming<br />How do we achieve this??<br />
  32. 32. Business Performance Management<br />
  33. 33. How do I get this to work with my BI<br />From our BI data we can dynamically create layers over base map layers using templates<br />Typically in BI you will have address data or aggregated data by location such as postcode<br />
  34. 34. Geocoding my database<br />Typically you will have address data located within your systems<br />Process address data through a geocoder and store latitudes and longitudes in database with the address record<br />Map Intelligence is be hooked to the Google geocoding service, both on-line and in batch mode<br />
  35. 35. Spatial layers from BI<br />Extract latitude and longitude points into BI report<br />Use latitude and longitudes to create point layers on map, theme in different ways based on other business data<br />Use points created on map to create relationship layers – relate points to each other, through radius measure, relate points to layers in the map<br />Use Aggregated BI data such as totals by postcodes and relate to postcode data in the map<br />
  36. 36. Map Intelligence BI Map link<br />Map Server supplies data<br />BI Report supplies data<br />Map enabled BI Reporting<br />
  37. 37. Data Flow<br />Report<br />Output<br /> Business Intelligence Platform<br />Map<br />Output<br /> Spatial Integration Platform Map Intelligence<br />KML<br />Report<br />Queries<br />Map Layers<br />OGC<br />Requests<br />Google<br /> Business<br />Data<br /> Reference<br />Data<br /> OGC Compliant GIS Server<br />Base <br />Layers<br />
  38. 38. Why is location important in performance management?<br />Every dollar spent has a location<br />Where are our service delivery points?<br />Where are our client markets?<br />Where do I recruit specialist skills?<br />What areas aren’t we covering?<br />How is our accessibility?<br />Where will we site our new sites?<br />How much assistance has been <br /> offered in my electorate?<br />The “where” can be just as important as the what<br />
  39. 39. Spatial value to BI and vice versa<br />Examples of spatial value to BI<br />Postcodes not adjacent<br />Addresses don’t show proximity. Two houses could be in different suburbs but be across the road.<br />Sparsity/Density eg customers<br />Geographic features that affect your business<br />Demographic and other data that can be collected geographically<br />Catchment Areas<br />BI Value in Spatial<br />No code development environments<br />Mature deployment platforms<br />Comprehensive security mechanisms<br />Widely accepted access points<br />
  40. 40. Why use Google for your BI spatial <br />Very cost effective<br />Very good quality<br />Street data<br />Satellite imagery<br />Geocoding<br />Routing<br />Highly scaleable<br />Low maintenance<br />Low management<br />
  41. 41. Why use Map Intelligence with Google<br />Out of the box<br />Connection all Server based<br />Easy for BI report builder<br />Easy for Excel users<br />Data is secure<br />Only one access point <br /> to Google<br />Your data never leaves your environment<br />
  42. 42. Map Intelligence with Google Saas<br />Use MI Excel<br />BI hosted solutions<br />
  43. 43. Wider Application<br />CRM’s<br />Asset Management<br />Document Management<br />MI Client Integration <br /> Kit to link your applications to Map Intelligence and Google<br />
  44. 44. US Army Recruiting – GAMAT application<br />Thousands of users<br />Provides guidance on daily tasks<br />Tracks both potential and future enlistments<br />Improved usability<br />Reduced complexity in infrastructure management<br />Greatly reduce overhead in management of map data<br />Examples of BI Integration with Google<br />
  45. 45. Sample BI Integrations<br />MI OBIEE and Google<br />MI Reporting Services and Google<br />MI Cognos and Google<br />MI BOBJ and Google<br />
  46. 46. Sample BI Integrations<br />MI Cognos and Google<br />MI BOBJ and Google<br />
  47. 47. Sample BI Integrations<br />MI Excel and Google<br />MI Microstrategy and Google<br />
  48. 48. Demonstration of integration<br />
  49. 49. Questions?<br />Roderick Ross<br />rodr@integeo.com<br />Andrew Chang<br />andrewchang@google.com<br />Brendan Halloran<br />Brendan.Halloran@deewr.gov.au<br />Wendy Victorino<br />wendyv@integeo-sea.com<br />