2. Also known as competitive intelligence, is more about looking externally at market conditions, trends,
opportunities and threats; as well as at the competition, market shares, penetration strategies and go-to market
models.
Market intelligence
4. Focuses on internal data. It's the information that companies have stored in data warehouses including
financial, pricing and customer information. It's used to look for clues about effectiveness, efficiency and
productivity and how it can optimize business processes.
Business intelligence