MyBizPromos provides a platform for multi-channel marketing campaigns combining direct mail, email, digital, mobile, and social media. It offers tools to design personalized and targeted campaigns across these channels to increase engagement and results. Key features include designing direct mail, email, landing pages, mobile offers with QR codes, and social media promotions. The platform aims to help users ignite growth through coordinated multi-channel marketing.

2. MyBizPromos provides a powerful web-based platform combining multiple marketing
channels to deliver your unique message through technology, design and data.
Use MBP to easily combine direct mail, e-mail, digital, mobile and social
media into very innovative and sophisticated campaigns that will engage
your audience and help you reach new levels of success.
MBP Channels:
Direct Marketing – The Sales and Marketing Workhorse
Digital Marketing – Connecting Marketing to Mobile Devices
Social Media – Tap into the Powerful Network
Custom Solutions – Your Solution, Your Way
Ignite Your Growth

3. Multi-Channel Marketing Works
Increase Response Rates
Design and execute new marketing campaigns that leverage the full spectrum of marketing channels.
Personalized direct mail, permission-based e-mail and internet technologies can be employed to
dramatically increase ROI. Coordinate marketing campaigns using multiple channels and take advantage
of the “multiplier effect.”
A survey completed by YesMail in July 2002 revealed that response rates increase dramatically with an increase
in the number of personalization elements. As
the number of personalization elements
increases from one to seven, the click-through
rate more than triples, increasing from 4.7% to
14.8%
Source: Banta Corporation White Paper, Developing Effective
Multi-Channel Strategies
Ignite Your Growth

4. 1 Data Connection Create Campaigns 2
Create multi-channel campaigns w/ direct mail,
e-mail, mobile messages, forms/surveys,
Facebook promotions, video, and coupons.
Your segmented MyBizPromos
data Machine
4 Steps to
Ignite Your
Growth w/ MBP
Launch marketing campaigns for:
Analyze campaign • Acquisition • Retention
results and adjust your • Loyalty • Branding
message, offer, or call- • Offers • Promotions
to-action for the next • Cross Sell • Up Sell
wave if necessary • Nurture • Win back
4 Track ROI Launch Campaigns 3
Ignite Your Growth

5. Direct Marketing – the Sales & Marketing Workhorse
Why Use Direct Marketing
Direct Marketing is the most effective means of reaching thousands even millions of prospective customers
through targeted and personalized messages. The most common forms of direct marketing include:
Direct Mail – postcards, letters, flyers, catalogs
E-mail – messages and newsletters
Mobile – text messaging and mobile apps
Direct Marketing, when combined with other marketing channels, can help create brand recognition to a large
new audience, stay top-of-mind with people already familiar with you, and build customer loyalty with
existing customers.
The key to successful direct marketing as well as multi-channel marketing lies in thought out, coordinated
and well-managed campaigns. Keep messages and images consistent throughout each channel.
Sales and Marketing Workhorse

6. 4 Easy Steps to Create a Direct Mail Campaign Using MyBizPromos.com
1. Select a Format - Select a direct mail format using MBP design studio. Choose from five different options:
small postcard, large postcard, small folded card, large folded card, and tri-panel.
2. Create the Card - Upload images and copy for the front and back of the piece. You can also upload
completed JPG designs. See Image Specs PDF for design details. Add additional marketing elements in
this step such as QR or coupon codes, pURLs, or keyword text messaging.
3. Choose Recipients - Import your own mailing list/s. Include data such as e-mail addresses and cell phone
numbers for future marketing campaigns. If you don’t have a mailing list you can purchase one on the
MBP website.
4. Pay and Send - Pre-pay for your direct mail campaign through MBP secure payment system. Consider
creating a multi-channel campaign that includes direct mail, e-mail, and pURLs. See Marketing Pricing for
additional pricing options. Once your payment has been processed you can send your mailing. MBP will
print and mail or drop-ship it in two business days.
Sales and Marketing Workhorse

7. Making it Personal – Direct Mail
1. Use MyBizPromos to create and send high quality direct mail postcards and greeting cards.
2. Utilize segmented mailing lists to send highly targeted messages.
3. Increase direct mail response rates with personalized greetings, relevant messages, variable data and
compelling graphics.
4. Include a strong call-to-action and contact information such as phone number and website.
Variable
Data
Sales and Marketing Workhorse

8. Getting More Personal – Direct Mail with pURLs
1. Use MyBizPromos to create and send multi-channel direct mail campaigns that include personalized URLs
(landing pages with surveys or forms).
2. pURLs direct users to a personalized landing page to complete a survey or form, collecting valuable
information for sales and marketing.
3. Add a digital coupon on direct mail to encourage additional interaction from the recipient.
Personal URL
Sales and Marketing Workhorse

9. The Advantages of E-mail Marketing
One of the fastest vehicles to deploy a marketing campaign as well as see results is E-mail Marketing. Because
you use an opt-in list, people who have given you permission to contact them, they are more likely to read
and respond to your message. Most people respond to an e-mail within 24-hours - allowing you to adjust
your message, offer, or call-to-action for the next wave if necessary.
MyBizPromos allows the quick creation and delivery of professional looking HTML e-mails, announcements,
promotions and newsletters to help grow your business. Take your e-mail to the next level by
incorporating QR or coupon codes, keyword text messaging, or custom landing page for a multi channel
message. The MPB e-mail design studio uses point-and-click technology so no technical or graphic design
skills are required.
Remember the 3 basics of Direct Marketing to include in any campaign:
1. Personalized content
2. Relevant message
3. Compelling design
Sales and Marketing Workhorse

10. E-mail Made Easy
1. Use MyBizPromos design studio to create and
send highly personalized e-mail messages to
segmented opt-in lists.
2. Recipients can read and respond to the message
at their convenience.
3. Include a QR or coupon code as an added
incentive to respond quickly.
4. Track and view response rates using MyBizPromos
Dashboard for further segmentation.
Sales and Marketing Workhorse

11. Connecting Your Marketing to Mobile Devices
What is Mobile Marketing?
Simply defined, Mobile Marketing is marketing to a mobile device, such as a cell phone, smart phone or
personal tablet. Common forms of Mobile Marketing include:
E-mails / newsletters
Mobile landing pages
Mobile text messaging
Offers with QR codes
Social media
Nine out of 10 Americans own a mobile phone and use them to stay connected to friends, colleagues and
brands all day, every day.
MyBizPromos offers strategies and easy to use software tools to integrate Mobile Marketing into your
marketing campaigns to help increase response rates, get your message out, and grow your business.
Connecting Your Marketing to Mobile Devices

12. What does Mobile Marketing look like? Mobile landing
page w/ form
E-mail/newsletter
Text messaging Mobile offer w/
Sign up with
MyBizPromos and QR or coupon
receive 250 double-
sided business cards
with QR code FREE!
www.mybizpromos.com
Connecting Your Marketing to Mobile Devices

13. How it Works – Mobile Offers
1. Use MyBizPromos to create and deploy a mobile message with an instant coupon to an opt-in list.
2. Individuals getting e-mail on their mobile devices will receive the coupon code.
3. Recipients present the coupon code, saved on their mobile device, at check-out for instant savings.
4. Measure and track the results of each scan.
Mobile coupon Scanned at Check-out Instant savings
Connecting Your Marketing to Mobile Devices

14. Tap into the Powerful Network of Social Media
The Need for Social Marketing
One in every 13 people on earth is a Facebook user. If you’re not communicating with customers through
Social Media you’re not reaching your audience where it lives and plays. The power of social media can
help you grow and interact with your fan base, convert prospects into customers, and create a buzz about
your business.
MyBizPromos provides an easy to use design studio to help you get “social” and leverage the latest tools and
trends to achieve measurable results.
Add “Like” to all of your digital marketing material
Create custom landing pages
Post promotions on your Facebook page
Send out Tweets
Collect leads and generate sales
Track results
Tap into the Powerful Network

15. Simplifying Social Marketing
1. Use MyBizPromos to design simple yet highly
creative Facebook pages using the design studio
with drop-and-drag technology.
2. Post Facebook landing pages to your Fan Page and
draw interest to your company.
3. Include contests, promotions, sweepstakes and
coupons in page content to increase traction and
measure response rates.
4. Add “Like” to all of your digital marketing with the
MBP design studio.
Tap into the Powerful Network

16. Custom Solutions – Your Marketing, Your Way
MyBizPromos provides a wide array of easy to use tools to create and deploy marketing campaigns using
multiple channels. These tools can be combined to create some very innovative and sophisticated
campaigns.
If you have campaign requirements that cannot be met by the solutions we provide, please contact our
marketing experts and we will find a way to implement your requirements. Our strength is our flexible
technology that our experienced programmers can easily enhance to meet your specific needs.
For more information about Custom Solutions, please contact us.
Your Marketing, Your Way

17. MyBizPromos – Contact Us
Lori Scott, Director of Sales and Marketing
lscott@mybizpromos.com
480.245.7385 – O
602.920.0902 – C
5010 E Shea Blvd, Ste D-208
Scottsdale, AZ 85254
Visit us at:
www.mybizpromos.com
Find us on:
Facebook, Twitter and YouTube
Contact Us