EngageMint is a flagship initiative of WebEngage which celebrates the union between technology and the human side of consumer businesses. EngageMint’s purpose is to equip professionals with new ways of thinking, enabling them to create great customer experiences in their respective domains. The kickoff edition for EngageMint was held on March 2018 in Mumbai. With 75+ CMOs, Product Managers and Retention Marketers in attendance, the event was a huge success. This booklet covers all speakers and sessions conducted on that day. WebEngage also presents some amazing market insights and trends in this booklet on the broad consumer behavior.

1. 2018 | Mumbai
An initiative by

2. Note from the CEO’s Desk
About WebEngage
Global Consumer Trends
Challenges Faced by Marketers
Across Industries
Opportunities with Marketing Cloud
The Stop Marketing, Start Engaging
Ideology
The Story of EngageMint
2.
3.
6.
10.
12.
15.
16.
Panel Discussion: Cross-channel
Marketing for the New World
Keynote: Growth is NOT Marketing,
the Airbnb Theory, by Mona Gandhi
Retentioneering Masterclass: The
Goibibo Way, by Vikalp Sahni
Skyrocketing Growth via Retention:
The Zomato Story, by Rahul Ganjoo
Fireside Chat with Rajan Anandan &
Karthik Reddy
18.
19.
20.
21.
22.
EngageMint Retention Awards
Agenda: EngageMint 2018, Mumbai
Announcing Winners!
Workshop: Retention Marketing 101,
by Ankur Gattani & Avlesh Singh
WebEngage Next: Unveiling Ideas
Brewing in our Lab!
Introducing Panel Members23.
24.
25.
26.
27.
28.
Index

3. 2
A Note from the CEO’s Desk
Welcome to EngageMint 2018, Mumbai.
I am delighted to have you at the first edition of
WebEngage’s Flagship Retention Conference. Ever
since we floated the idea of hosting this, we have been
met with inquisitiveness & an overwhelming response.
At WebEngage, we work closely with clients to help
optimize their engagement efforts. Over the years, we
have realized that there is a latent need for changing
the way businesses approach user retention.
With EngageMint, we intend to empower professionals
with a fresh perspective, helping them move towards
the goal of ‘Stop Marketing, Start Engaging’.
So stay hungry, & dig into the knowledge our notable
speakers bring along today.
Onwards and upwards!
Avlesh Singh
Co-founder & CEO at WebEngage

4. 3
About WebEngage
WebEngage is a full stack marketing cloud which gives a 360°
view of your users, marketing efforts & everything else in
between. Loaded with cross platform & cross channel analytics,
the suite makes it possible to drive engagement & retention
with data driven, personalized campaigns through multiple
channels, including the revolutionary Journey Designer.
Trusted by 40,000+ companies worldwide, we seek to push
beyond our limits by enabling professionals with a fresh
perspective to tackle user engagement & retention challenges.
#EngageMint is just the beginning.

5. 4
WebEngage Presents
a Marketer’s Overview
for the New World

6. 5
Preface
Over the years, we have realized that there is a constant
friction within organizations to adapt to the fast evolving
behaviour of their customers.
New age user are constantly challenging the existing
dynamics of cross-channel & cross-platform engagement.
Herein lies an opportunity for growth & change. In this
section we present key metrics, to get you thinking on
the lines of; Stop Marketing, Start Engaging.
Global Consumer Trends
Challenges Faced by
Marketers Across Industries
Opportunities with
Marketing CloudAll data presented in the following slides under this section is for the
year 2017, taken from multiple sources including eMarketer, Inuit, KPMG
& WebEngage’s BI data.

7. 6
Global Consumer Trends: Who are
they & How do they spend?
Online purchase behaviour of consumers between 15 - 70 years of age, across
50+ countries was analyzed for 2017
Generation X made
highest no. of transactions:
19 times, $190 avg.
transaction value
Baby Boomers were
highest spenders: $205
avg. transaction value
Baby Boomers (52 - 71 yrs. old)Generation X (36- 51 yrs. old)Millennials (16 - 35 yrs. old)

8. 7
Global Consumer Trends: What
Makes Them Spend?
Best Price
Preferred Brand
Best Delivery Price
Stock Availability
36%
30%
17%
14%
Global online transactions
contributed by Asians
Asians were the largest
mobile shoppers globally
22%
19%

9. 8
Cosmetics Fashion Electronics
Global Consumer Trends: What
Makes Them Spend?
Over 70% purchase decisions were made within 7 days, across categories.
Asians prefer buying
cosmetics & mobile
related products
online
25% 26%
17%
29% 32% 41%
46% 42% 42%
< One Week
> One Week
The Same Day

10. 9
Global Consumer Trends: What Drives
User Retention?
3 out of 4 drivers of
user retention need a
marketing automation
solution
Exclusive Offers
Loyalty Program
Listen to Feedback
Customized Promotions
Baby Boomers Generation X Millennials
45%
35%
36%
25% 28% 29%
39%
36%
37%
35%
47% 43%

11. 10
Challenges Faced by Marketers Across
Industries: Keeping User Engaged
One of the biggest challenges faced by marketers is keeping users engaged with powerful
& contextually relevant content at regular intervals. When dealing with millions, manual
personalization becomes impossible - leads to higher churn & cart abandonment rates.
Customers feel annoyed about
incorrect personalization
25%
Users uninstall app after 2-3 push
notifications within first week
31%
Marketers struggle with
personalization due to lack of data
66%

12. 11
Challenges Faced by Marketers
Across Industries: Internal Resistance
to Adopting Marketing Technology
Internal resistance to change & lack of prior experience with using
marketing automation platforms are the top most barriers faced
by marketers globally. This problem is further fueled by the lack of
availability of tools with simplified on-boarding processes. For most
companies, a marketing automation tool is a means to send out mass-
blast communications with minimal personalization. (You guessed it -
First Name)
Billion spent on procuring user
data for mass-blast campaigns
$3.53

13. 12
Opportunities with Marketing Cloud:
Cross-channel User Engagement
One of the biggest opportunities presented by marketing automation is its ability
to unify cross-platform & cross channel user engagement. Making it possible for
you to create a seamless product experience.
Marketers feel marketing tech will
help uplift customer loyalty
50%
Advanced marketing automation
techniques are under utilised
65%
Marketers feel marketing tech will
help uplift lead generation rates
25%

14. 13
Opportunities with Marketing Cloud:
AI Driven Marketing
By integrating your business with a marketing cloud, you can leverage the power of AI.
Allowing you to put recurring & transactional communications in auto-mode - creating
delightful moments for your users.
• Create Consistent User Experiences
• Automate A/B Testing Results
• Automate Data Driven Engagement
• Create Contextually Relevant,
Hyper-personalized Campaigns
• Rely on AI to Decide Best Time to
Interact with Users

15. 14
Opportunities with Marketing Cloud:
Organisational Efficiency
Marketing Budgets will
be invested in marketing
technology alone by 2025
25%
One of the best aspects of adopting marketing
automation is the efficiency it offers. Marketers
around the globe are increasingly exploring
ways to drive contextual communication through
AI. This need to adopt martech is fueled by
rapidly evolving needs & expectations of users
- having a consistent cross-platform & cross-
channel experience being the most important.

16. 15
Introducing the Stop Marketing,
Start Engaging Ideology
Given the vast challenges presented by evolved
customer behaviour, there is a dire need to change the
way we interact with them. Given the constant friction
between teams to drive growth via user retention,
there is a latent need for a fresh perspective of
approaching user engagement.
Marketing your product to users is passé. The only way
to achieve sustainable growth for online consumer
businesses today, is by engaging users with the right
message, at the right time.
‘Stop Marketing, Start Engaging’, is a thought
leadership campaign, spearheaded by WebEngage to
get the ball rolling in this direction. With this ideology,
we aim at changing the underlying thought with which
marketers currently approach user engagement &
retention challenges.

17. 16
The Story of EngageMint
It’s not easy to change the way people think. Especially
when millions of marketers have been solving user
engagement & retention problems with strategies
which bring in results.
But with #StopMarketingStartEngaging, we intend to
introduce a fresh perspective - one which allows you to
bring in 10x better results!
EngageMint is an initiative in this direction. By bringing
revolutionary thought leaders under the same roof,
we intend to create a platform looked upon by
marketing pioneers, product geeks & innovators
alike for inspiration, room to experiment & exchange
knowledge.
We sincerely hope that you leave this conference
today, a marketer reborn.

18. 17
Your Day at
2018 | Mumbai

19. 18
Growth is not a marketing strategy. It needs
to be a fundamental part of your product’s
experience. And we couldn’t think of a better
person than Airbnb’s first female engineer,
Mona Gandhi to show you how you can steer
growth by making it a part of the architecture
of your user experience.
Keynote: Growth is
NOT Marketing, the
Airbnb Theory
Mona Gandhi
Founding Member of Growth
Team at Airbnb
With 9+ years of experience spread across
product engineering, growth hacking & data
analysis, Mona has paved the way for female
engineers in India. As the Keynote speaker
today, she will share her learnings on what
true growth really means.

20. 19
‘A Retentioneer is the new Growth Hacker’.
Let’s break this down for you - merging re-
tention with product engineering is the only
way to take your business to the next level.
And we couldn’t think of a better person than
Vikalp Sahni to show you how it works.
Retentioneering
Masterclass: The
Goibibo Way
Vikalp Sahni
CTO at Goibibo
One of the leading tech entrepreneurs of
India, Vikalp has set a high benchmark for
retentioneers across the world, with the
success of Goibibo. Today, we are relying on
his hands-on experience to apprise you with a
fresh perspective of retention.

21. 20
User retention is not just about good
messaging & engagement. Hear the
Zomato story of how incorporating retention
strategies into their product helped them
capture the international market.
Skyrocketing Growth
via Retention: The
Zomato Story
Rahul Ganjoo
VP Product at Zomato
A Passionate product guy with 10+ years of
experience to back him up - we are eagerly
looking forward to hearing how he incorporated
user empathy as an attitude within his team,
translating into retention, seeded within the
product.

22. 21
When you put two industry stalwarts on the
same table, interesting things are bound
to happen. A fiery session loaded with key
insights into entrepreneurship, customer
success and building lasting brands - this
will undoubtedly be the most insightful
segment of the conference!
Fireside Chat with
Rajan Anandan &
Karthik Reddy
Rajan Anandan
VP Southeast Asia & India at Google
Karthik Reddy
Managing Partner at Blume Ventures

23. 22
Featuring entrepreneurs from leading startups of India, this
one’s a complete package! Featuring intense talks around
retention, engagement, tech & everything else in between -
the session packs a punch with flavours from Ed-tech, FnB,
OTT & Ecommerce. With each panel member coming from a
completely different background, we are sure you are going
to love the depth & expanse of their conversations.
Panel Discussion: Cross-
channel Marketing for the
New World

24. 23
Introducing Panel Members
Manav Sethi
CMO at ALT Balaji
Naiyya Saggi
Founder & CEO
at BabyChakra
Narendra Agarwal
Co-founder at
Testbook.com
Ankur Gattani
Co-founder & CEO
at Frooters

25. 24
EngageMint
Retention Awards
The EngageMint Retention Awards are
an initiative by WebEngage to cele-
brate individuals who have created
new benchmarks of user engage-
ment and retention in their respective
domains. With the first edition, we will
be recognising the top three retention
strategists from the industry.
Rising EngageMint Star
Cross-channel EngageMint Superstar
EngageMint CMO of the Year

26. 25
Rising EngageMint Star
Aniket Thakkar, VP Marketing at Coverfox
Announcing
Winners of
EngageMint
Retention Awards! EngageMint CMO of the Year!
Divyang Bhardwaj, Sr. Director Marketing, Goibibo
Cross-channel EngageMint Star
Kushal Salecha, Business Analyst at Testbook.com

27. 26
Ankur Gattani
Co-founder & CEO at Frooters
Avlesh Singh
Co-founder & CEO at WebEngage
Retention
Marketing 101
Having two industry leaders host a workshop
is a sure-shot way to make it a success!
Valuable insights & great hands-on learning,
with a dash of entertainment is what you can
expect from this specially curated workshop
today. Presented by Ankur Gattani, in
collaboration with Avlesh Singh.

28. 27
Something very special has been brewing at WebEngage HQ. Presented by
Avlesh Singh, Co-founder & CEO at WebEngage, here’s what you can expect:
Broadcast: Ability to Build
One-to-Many Workflows
AI Powered Segments, Journeys &
Predictive Delivery of Campaigns
Introduction of Facebook &
Google Ads as Channels
Benchmarks: Compare & Optimize
Campaign Metrics
WebEngage Next: Unveiling Ideas
Brewing in our Lab!

29. 28
Agenda for EngageMint 2018, Mumbai
Time
9:45 am
Sessions
Conference Begins with Welcome
Note
10:00 am Keynote: Growth is NOT Marketing,
the Airbnb Theory
10:45 am Retentioneering Masterclass: The
Goibibo Story
11:45 am Skyrocketing Growth via Retention:
The Zomato Story
12:30 pm Fireside Chat with Rajan Anandan
& Karthik Reddy
1:15 pm Lunch and Networking Session
2:00 pm Panel Discussion: Cross-channel Marketing
for the New World
3:00 pm Workshop: Retention Marketing 101
4:15 pm EngageMint Retention Awards
4:35 pm WebEngage Next: Unveiling Ideas
Brewing in our Lab!
5:00 pm
onwards
Networking Session
Time Sessions

30. 30
EngageMint is a flagship initiative of WebEngage.
With EngageMint, we aspire to provide a platform
looked upon by marketing pioneers for pure
exchange of practical knowledge around retention
and growth marketing and equip business leaders
with fresh new ways of thinking.
WebEngage, a SaaS based marketing cloud that
helps consumer businesses engage and retain their
existing users. It helps automate cross-channel
workflows across web app, mobile, email, SMS and
other digital channels with ease.
About EngageMint About WebEngage
www.webengage.com