2. Previous Design New FINAL Design
Front Cover
The DigiPak front cover was changed the most frequently out of the entire DigiPak due to its importance and significance when presenting the DigiPak to the target
audience as it will be the first thing in which they will notice. The main reason why the DigiPak design had to be changed from its previous two designs was because
although the previous design included a multicoloured colour scheme conforming to the conventions of pop genre, it still didn't collaborate as efficiently with the Website.
The new main change to the front cover of the DigiPak is the main picture. The colour scheme is still multicoloured, but holds less resemblance to Andy Warhol's 1970’s pop
art, as the websites background imagery including the characters faces isn't similar to Pop Art either. The new main picture on the front cover now holds exactly the same
colour scheme as the websites background which consists of a tiled layout presenting the characters faces with the same colour filter edited over the faces. These were
both created using the same tool on Microsoft PowerPoint, therefore there was little margin for error. Furthermore due to the fact that the same tool was used to edit the
DigiPak main photo and the websites background photo means that the same colours and colour schemes could be used, therefore both the DigiPak and Website
products collaborate with each other more successfully. This also further establishes a greater sense of brand awareness to the target audience of teens to adults. As due
to the increase in similarity between all three products now, especially the DigiPak and Website, the audience can relate the conventions of pop genre that the products
conform to with the Mission 808 brand. This would be the new colour scheme highly relatable to the website, as well as the similar text type and text colour which has
remained since the previous DigiPak design, yet still collaborates successfully with the website. The conventions of pop genre which both the website and DigiPak now
conform to in a closer manor not only establishes brand awareness, but also provokes a positive emotional response from the target audience. This is due to the fact that
when the target audience view the DigiPak initially, the colours used stand out more now as the entirety of each picture presenting one of the characters faces has a
distinct colour filter edited over the top. This contrasts the previous design in which various parts of the faces where coloured in different colours, which didn't collaborate
with the website as effectively as it does now. The fact that the new final design stands out to the audience means that the positive emotional response provoked will cause
the audience to want to view the brand in more detail, therefore this will lead the target audience into discovering the website and music video products.
First Design

3. Front Cover
Similarity To
Website
From the print screen taken from the website and the new FINAL DigiPak front cover design, it
can clearly be seen how the colour schemes used between both products are undoubtedly
similar. The pictures of the characters faces on both products are exactly the same, creating a
strong house style which the Mission 808 brand establishes, and in which both products conform
to. Furthermore, the colour filters used over the pictures are very similar to one another, further
conforming to the Mission 808 house style, and further provoking brand awareness for the target
audience to associate the conventions and positive emotional responses to.

4. New FINAL DesignPrevious Design
Disk Cover
The previous and only other design which the CD Disk cover had did not fully conform to the conventions of pop, let alone conform to the other products
produced by the Mission 808 brand. This was due to the lack of colour and vibrancy which the previous design presented. The abstract lines were white as
well as the text which didn't really conform to the conventions of pop. Therefore the main changes made were the colours of the lines used, the colour of the
font as well as the change in font type, as well as the background of the CD Disk cover. The abstract style of the lines stayed the same though as it suggests
that the DigiPak as well as the Mission 808 brand are not afraid to be different and abstract in the material in which they produce. This outgoing attitude to be
different as suggested through the abstract design of the CD cover acts as a subconscious method to intrigue the audience into wanting to find out more
about the DigiPak as well as the brand. The use of the new orange lines and orange text conforms to the conventions of pop genre more explicitly now, as it
is known that a key convention of pop genre is the use of vibrant colours therefore the use of orange was seen as an appropriate choice of colour.
Furthermore, the new text type which used to be courier, but is now courier sans is slightly different in the sense that it now stands out to the audience more,
and it is known that pop genre music videos tend to stand out, therefore this was seen as an appropriate convention of pop to conform to through the use of
bold orange text. The background of the CD Disk was changed to black so that the orange coloured text and lines could now contrast more clearly, which
further emphasises the vibrancy of the new colours used. This further conforms to pop genre as it stands out to the target audience due to its vibrancy. All
these new changes have the effect of further provoking a positive emotional response from the target audience. This is mainly due to the fact that the
audience can subconsciously relate the conventions of pop which the CD Disk cover now more successfully conforms to with happiness and euphoria, as it
is known that pop genre songs are commonly associated with parties and clubs in order to have fun. Additionally these new changes to the CD Disk Cover
now collaborate with the other parts of the DigiPak too, especially the front cover due to the use of the colour orange as one of the more noticeable
aspects. Finally, the new CD Disk covers changes helps to establish a house style and brand awareness between all three products as the use of vibrant
colours is now more consistently see throughout all three products including the rest of the DigiPak, Website and Music Video.

5. Previous Design New FINAL Design
Back Cover
Finally, the main changes to the back cover of the DigiPak was the change of font colour and text type to orange Courier sans in order to stand out more
to the target audience to invite them into viewing the product and the Mission 808 brand by intriguing them. Furthermore, an orange box was produced
around the track list, designed to divert the audiences focus onto the contents of the product itself, in an attempt to invite the audience into viewing the
DigiPak in more detail. Finally, the bar code and copyright information at the bottom of the back cover on the previous design was seen to be too blurred
and unnecessary, therefore this was removed and replaced with a wide angle high resolution shot of London at night. This proved to be more appropriate
as it collaborates with the Music Video product, due to the fact that one of the main shooting locations is central London at night time, relating directly to
the image used at the bottom of the new FINAL Digipack back cover design. The reason for all these changes to have taken place on the back cover is
to allow it to conform to the rest of the DigiPack which also included the same shade of orange, as well as the use of the courier sans text type in bold to
stand out to the target audience on the CD and Front covers of the DigiPack. Furthermore these changes were designed so that the overall DigiPack
would conform to the conventions of pop genre more successfully through the use of vibrant colours to stand out to the audience as a key feature
associated with pop. In doing this, the DigiPack would also be able to collaborate with the Website and Music video products due to the similar
conventions of pop genre in which they conform to, especially the use of vibrant colours to provoke a positive emotional response from the target
audience. Additionally these changes made to the back cover are consistent with the rest of the DigiPack, but also establishes brand awareness as well
as a house style which all three products conform to more successfully. The use of the colours and text are similar to that of the website and Music Video,
therefore a house style related to the Mission 808 brand has been established. Due to this common house style seen throughput all three products, brand
awareness is established as the audience can relate the portrayed house style with the mission 808 brand, and can subconsciously relate the
conventions of pop genre which the DigiPak back cover conforms to with happiness and euphoric emotional responses.