The document summarizes audience feedback for a student's music video and print products final project. For the music video, feedback noted successful editing but issues with lip syncing and lighting. Feedback praised the clear color scheme and branding consistency of the print products, though suggested improvements to sizing and number of images. The treatment feedback encouraged more adventurous designs for CD packaging and shorter footage lengths for the music video.
2. Music Video
This is the feedback session for the final
projects. The main points in terms of audience
feedback for the music video were; the
success in editing. The use of minimal effects
but being able to produce a presentable and
interesting music video with a small selection
of transitions made it realistic.
The good link between the
narrative and the music playing
they were able to compliment each
other and tie well was also
mentioned, they linked to each
other as we tried to film correctly
and time everything correctly to fit
the frames for easier editing.
Another point also mention was
the dancing scene, this was a
success as it is a main reflective of
our genre of music and by having it
in our music video meant we were
able to follow some conventions in
order to also increase realism
There were some improvements
mentioned which may have
effectively helped to increase
our realism and be more
effective in terms of enjoyment
for our audience. Such as the lip
syncing, the lip syncing was off
at some point during our music
video. Another point is the
colouring due to the time of
year the time in which we got
sunlight was very limited to
shoot near to sunset was a risk,
we then had to colour correct
on editing to improve the
lighting but still had problems
with it .
3. Print Products
In terms of the print product; being the
magazine advert and pages to the CD, it seems
the main point of feedback was the clear link
and clear colour scheme illustrated not only by
the colours but also the uniforms. They tied
well and were able to create a great
representation for this specific genre of music.
Linking to the idea of connections was also the
brick wall used. By introducing the brick wall in
the beginning and carrying on with that theme
onto our digipak meant we distinguished a link
between the music video and the digipak
Also, the consistency of the uniform
really represented our genre very well,
and were nice to look at the editing was
also complimented as on our front
cover we have everything in black and
white and only the kente details on the
males clothing was in colour this was
acknowledged and liked too.
Lastly in terms of the photography, the
positioning for the artists was noticed
and appreciated by having them on two
different levels one high in the shot and
another low created levels to the image
and was more interesting for the eye
For improvements things mentioned
by for the audience feedback for the
final print product was the sizing in
digipak insert. Due to the framing
and grid sizes used in our
photography meant our
photography couldn’t fit the frame
for our CD pack template therefore
we had to resize at best and add
black this was picked up on and the
audience said it reduced levels of
realism for our digipak. Alsp
suggested was that we should have
had less images as most of our
insert pages is images it is said that
there is too many but this is how we
wanted it
4. Pitch for CD Packaging
Through our feedback session we learnt that our
audiences liked the odea of using colours and effects
to explore the conventions of our genre. They liked the
brighter colours and more extravagant fonts to
illustrate our artists for the CD packaging. With this
feedback we were able to gather that we would need
to have more adventurous themes as our original plans
were to try and stay more conventional not only to our
genre but in general to avoid lose of realism but
through case study researching and getting pitch
feedback we learnt that we were able to be more wild
and creative in our creating for the CD packing. Also
with the feedback session we were drawn away from
the idea of creating a booklet as it was through the
feedback we were able to understand the amount of
content we would need to create and include in order
to fill in the booklet pages and have them in order so
they make sense as a whole product
5. Treatment for music video
We presented a semi complete music video to our
audience and were able to gather that their mutual
favourite part was the dancing, they enjoyed the
soundtrack and feel that the dancing was a successful
way to illustrate the genre. However they felt that the
lip syncing in one of our location shots was very bad,
they felt it could have done with some improving and if
unable to shoot again if we cut into the footage to
speed up the cutting rate it would be more tolerable to
the eyen in which we did. We decided to edit more of
the footage and add a transition in order to fuse out
the problem with the lip syncing. Another point
mentioned was the length of the footage we were
asked to wrap up other footages in shorter frames to
give more time for more interesting and successfully
shoot ones.
We were also encouraged to film at a more convenient
time in order to miss the problem with the lighting.
6. OUR MUSIC VIDEO WAS A SUCCESS BUT OUR PRINT PRODUCTS APPEARED TO BE
MORE OF A SUCCESS IN TERMS OF PRODUCTION AND THE FINISHING PRODU CT.
THIS WAS SHOWN AS THROUGH OUT AUDIENCE FEEDBACK WE WERE TOLD MOR E
IMPROVEMENTS FOR OUR MUSIC VIDEO THAN OUR PRINT PRODUCTS.