1. Sean Stapleton, president & CEO of Warrantech, recently spoke with Dealer scope
magazine about the importance of extended service plan programs for retailers. The
following is an excerpt, providing a brief glimpse of what the company has in store for
2014 to help businesses increase their extended service plan offerings and give customers
the most value for their money and a worry-free shopping experience.
Warrantech Corporation works closely with its retail partners, field training teams and
consumer focus groups to develop innovative programs designed to drive extended
service plan sales. Through this collaborative effort, new program offerings are developed
and tested. Once beta testing has been completed, successful programs are rolled out to
Warrantech partners.
Based on recent beta-testing results, Warrantech is making available to its partners a
number of dynamic offerings designed to increase both partner revenue and customer
retention. One such offering is Warrantech’s Verify & Protect program, which is a real-
time missed point-of-sale extended service plan program for online retailers. This
program utilizes multichannel marketing solutions to offer customers who have not
purchased an extended service plan as part of their product purchase an additional
opportunity to do so on a real-time basis. Additionally, the program is designed to create
a white-glove experience for customers by providing them with real-time purchase detail
and shipping confirmations on their recent purchases.