2. You are a team of 190 million Players
Who have created history, Everyday.
You’re Amazing, in every single way,
We Love Each one of you.
We Love the stories, you have to share.
Stories, which will change Perceptions,
Stories which will inspire us to become,
an even greater nation.
Bring those individual stories to life,
Stories, which will bring you,
Absolute Pakistan.

3. What is Absolute Pakistan?
• Absolute Pakistan is a crowd-sourced web platform powered
by the top Social networks of today.
• The whole nation will be invited to share stories of people who
have done amazing stuff in their personal capacity but never
got any recognition.
• This is not a celebrity contest and will be kept free of any
political/sectarian content.

4. Why do we need Absolute Pakistan?
• Absolute Pakistan puts forward the positive side of Pakistan,
which unfortunately the media has been unable to show.
• Such heroes help us unite and bring back our lost grins as they
become a ray of hope for everyone else and help us be
dauntless.
• This act will highlight all the goodness in Pakistan and make it
viral; fulfilling our patriotic duty.

5. Mechanics of Absolute Pakistan
• Entries:
• Users will be encouraged to send it their entries on our website;
www.absolutepakistan.com
• They will get a chance to put their desired heroes in the limelight by
getting them featured on our portal.
• Every user will have to send the story supported by any image or
video to go up and reach out to the masses. Content will be reviewed
by a dedicated team of content managers before taking it live.

6. Mechanics of Absolute Pakistan
• Viewing & Social Voting:
• Stories will be shared across all social media platforms.
• Viewers will get a chance to vote for their favourite hero, a hero who
according to them deserves to be featured in our Hall of Fame.
• The team of Absolute Pakistan will assist the top newsmakers in their
cause and belief in any possible way.
• Every week, we’ll be releasing a one-minute video featuring the top
entries of that week.

7. What’s in it for Your Brand?
• Corporate Social Responsibility - Recognising people who have
never been recognised to carry on their good work, which is shaping up
Pakistan’s future.
• Positive PR - A positive image for the brand will be created and it’ll
enable the audience to connect the brand to a Pro-Pakistani Approach.
• Online Traffic - Since all the content will be user generated and it will be
shared on all social platforms, eyeballing will be in millions.

8. What’s in it for the Brand?
• Nationalist approach - Every brand wants to contribute in its own way to
create a positive impact on the society.
• Word of Mouth - Youth is a major part of online users in Pakistan. This
platform will be, By the Youth, For the Youth. Available on web, social and
mobile – it offers immense potential to be a part of their digital lifestyle.
• Branding – Amazing opportunities would be made available for brand
integration into our content, ranging from our responsive web platform, social
networks, tail branding of our videos, featured personalities from the
supporting organisation.

9. What’s Next?
• Recognise – Recognition is the first objective of Absolute Pakistan
• Inspire – Inspiring other community members to start doing good work, doesn’t matter how
small it is and become a nation that redefines excellence.
• Mentoring – Our strong belief in the enterprise-ability of this nation, we will empower our
nominees to bring their best by mentoring them with the right ideas, tools and placing them
infront of the right audience.
• Invest – By the end of our first year, we aim to create a kick-starter themed platform to place
angel investors and our top nominees to bring their ideas to reality. Nominees with proven
track record of their enthusiasm and belief in Pakistan will enable them to be placed in front of
the top investors/VCs/Incubators of the region.

10. What do we need?
• Strategic Partnership – We want partners who can amplify the presence of Absolute Pakistan on all media
platforms
• Invest – We want partners who can invest in our platform at fraction of their media investments on
conventional platforms. What we can guarantee is the best possible ROMI.
• Create an Enabling Platform – We’ve worked with some of the biggest platforms in the region ranging from
Universal Music, Facebook, Fox Studios, Shutterstock, Disney, Webit, Believe, Google. We understand the
dynamics of creating a digital success story. What better way of doing this, if it impacts the life of our
community members too?
• Think beyond campaigns – We need partners who can think beyond a campaign. Creating platforms can be
complex, but the only thing needed is belief and consistency. Taking things from this slide to Cannes Lions is
what we believe in to create a new Pakistani vision, which talks to a common man and brings the stories that
connect.

11. We’re writing the best story;
This Nation has ever told.
Let’s do this together?

12. You are a team of 190 million Players
Who have created history, Everyday.
You’re Amazing, in every single way,
We Love Each one of you.
We Love the stories, you have to share.
Stories, which will change Perceptions,
Stories which will inspire us to become,
an even greater nation.
Bring those individual stories to life,
Stories, which will bring you,
Absolute Pakistan.

13. Thank You!