1. The front page of Odd Future’s
website features seven
options similar to that of
’N.E.R.D.s’ website. As it
consists of a store section
which links to their clothing
brand that is in conjoint with
Supreme and Stance. This will
be elaborated on in the next
slide. The front page also has
options towards tour dates,
their blog, their carnival,
videos and their radio station.
The background of the
front page of their
website features a
close up shot of cotton
c a n d y . T h i s i s
stereotypical of their
lead rapper Tyler, The
C r e a t o r a s i t h i s
favourite food. As well
as featuring ‘Camp
Flog Gnaw Carnival’
which is their most
recent live concert.
When the next one is to
be announced, it will
feature on the front
page in order for all
fans to see their closest
live appearance.
The link to their store
features their most
recent joined company
‘On Deck’ in which they
predominantly sell
socks such as these.
Their store link features their three most
popular sock at the top of the screen. As well
as having option towards their other clothing
and accessories. As their clothing brand is
their second largest venue of selling to their
music. As the band hasn’t made new music
since 2014 and has been more largely
focused on selling their clothing brand with
Supreme, Stance and On Deck.
