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BUSINESSES & THEIR OUTLOOK
ON CORPORATE SOCIAL
RESPONSIBLITY
NAME :- Vrushal Gurjar
1
2
3
4
5
6
AGENDA
CSR & IT’S EVOLUTION
CONCLUSION
PYRAMID MODEL OF CSR
DIMENSIONS OF CSR
ARGUMENTS FOR & AGAINST CSR
CSR BY ITC PVT. LTD.
CSR
2
CORPORATE SOCIAL
RESPONSILBLITY
Corporate social responsibility is a business
approach that contributes to sustainable
development by delivering economic , social
& environmental benefits for all stakeholders
CSR
3
EVOLUTION
1950-60
Introduction of CSR
1970
Growth
1980
Stakeholder theory &
business ethics
21st
centuryDeterminants &
consequences of CSR
CSR 4
CSR
5
Economic Responsibilities
Legal Responsibilities
Ethical Responsibilities
Philanthropic Responsibilities
PYRAMID MODEL OF CSR
BY :-CARROLL
DIMENSIONS OF CSR
CSR 6
Responsibility towards
government
Responsibility towards
consumers
Responsibility towards
competitors
Responsibility towards
stakeholders
Responsibility towards
local community
Responsibility towards
suppliers
Dimensio
ns
ARGUMENTS IN FAVOUR OF CSR
Changed public
expectation
Better environment
for business
Public image
Avoidance of
government
regulation
Balance in
responsibility with
power
Business has the
resources
CSR 7
ARGUMENTS IN FAVOUR OF CSR
Let business try Moral Responsibility Citizenship
argument
Duty of gratitude Globalization Long term survival
CSR 8
ARGUMENTS AGAINST CSR
1 Profit maximization
2 Society has to pay the cost
3 Lack of social skills
4 Business has enough power
CSR 9
ARGUMENTS AGAINST CSR
5 Social overhead cost
6 Lack of accountability
7 Lack of broad support
8 Drucker , Friedman & Levitt’s view
CSR
10
CSR ACTIVITY BY ITC PVT. LTD.
CSR 11
CSR 12

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BUSINESSES & THEIR OUTLOOK ON CORPORATE SOCIAL RESPONSIBILITY