Corporate Social Responsibility

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Corporate Social Responsibility

  1. 1. CORPORATE SOCIAL RESPONSIBILITY <br />PRESENTED BY, SOUMIK MUKHERJEE<br /> PGDM,3rd SEM,<br /> REG. NO-4018<br />
  2. 2. Corporate Citizenship Concepts<br /><ul><li>Corporate social responsibility – emphasizes </li></ul>obligation and accountability to society<br /><ul><li>Corporate social responsiveness– emphasizes action, activity
  3. 3. Corporate social performance – emphasizes outcomes, results</li></li></ul><li>Corporate Social Responsibility (CSR)<br />Preliminary definitions of CSR<br /><ul><li>The impact of a company’s actions on society
  4. 4. Requires a manager to consider his acts in terms of a whole social system, and holds him responsible for the effects of his acts anywhere in that system</li></li></ul><li>Business Criticism/ Social Response Cycle<br />Factors in the Societal Environment<br />Criticism of Business<br />Increased concern <br />for the Social Environment<br />A Changed<br /> Social Contract<br />Business Assumption of Corporate Social Responsibility<br />Social Responsiveness, Social Performance, Corporate Citizenship<br />A More Satisfied Society<br />Fewer Factors Leading<br /> to Business Criticism<br />Increased Expectations Leading<br /> to More Criticism<br />
  5. 5. Historical Perspective<br /> From the 1950’s to the present the concept of CSR has gained considerable acceptance and the meaning has been broadened to include additional components<br /><ul><li>Economic model– the invisible hand of the marketplace protected societal interest
  6. 6. Legal model– laws protected societal interests
  7. 7. Modified the economic model
  8. 8. Philanthropy
  9. 9. Community obligations
  10. 10. Paternalism</li></li></ul><li>Carroll’s Four Part Definition<br /><ul><li>CSR encompasses the economic, legal, ethical and discretionary (philanthropic) expectations that society has of organizations at a given point in time</li></li></ul><li>Understanding the Four Components<br />
  11. 11. Pyramid of CSR<br />Philanthropic ResponsibilitiesBe a good corporate citizen.<br />Ethical ResponsibilitiesBe ethical.<br />Legal ResponsibilitiesObey the law.<br />Economic ResponsibilitiesBe profitable.<br />
  12. 12. Corporate Social Responsibility (CSR)<br /><ul><li>Arguments Against
  13. 13. Increase business power
  14. 14. Limits the ability to compete in a global marketplace
  15. 15. Restricts the free market goal of profit maximization
  16. 16. Business is not equipped to handle social activities
  17. 17. Dilutes the primary aim of business</li></li></ul><li>Corporate Social Responsibility (CSR)<br /><ul><li>Arguments For
  18. 18. Addresses social issues business caused and allows business to be part of the solution
  19. 19. Protects business self-interest
  20. 20. Limits future government intervention
  21. 21. Addresses issues by using business resources and expertise
  22. 22. Addresses issues by being proactive </li></li></ul><li>Business Responsibilities in the 21st Century<br /><ul><li>Demonstrate a commitment to society’s values and contribute to society’s social, environmental, and economic goals through action.
  23. 23. Insulate society from the negative impacts of company operations, products and services.
  24. 24. Share benefits of company activities with key stakeholders as well as with shareholders.
  25. 25. Demonstrate that the company can make more money by doing the right thing. </li></li></ul><li>

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