WK14.1 Agenda<br />News<br />CSR Reading discovery<br />CSR Video clip discovery<br />Summary<br />1<br />MIB, BBA 2010<br />
CSR Reading discovery<br />Read the following article<br />Summarize how each company do good.<br />Why they do different ...
CSR Video Clips Discovery<br />Watch the following video clips.<br />Why should we do CSR?<br />What’s the specific issue ...
Summary<br />Summarize what you’ve discovered.<br />MIB, BBA 2010<br />4<br />
14.2 Agenda<br />News<br />CSR Lecture<br />Mind map<br />MIB, BBA 2010<br />5<br />
CSR<br />What is CSR?<br />Customer Service Representative?<br />Corporate Social Responsibility!<br />The duty of a corpo...
Company CSR<br />What’s the CSR for these companies?<br />How should we select the activity for CSR?<br />MIB, BBA 2010<br...
Evolution of CSR<br />MIB, BBA 2010<br />8<br />
Evolution of CSR<br />MIB, BBA 2010<br />9<br />
Evolution of CSR<br />MIB, BBA 2010<br />10<br />Trustee: an agent of the company and balance all stakeholders, Service Pr...
Global CSR<br />MIB, BBA 2010<br />11<br />EU emphasis on employee rights and environmental protection.<br />People first<...
Global System of CSR<br />Development of norms and principles.<br />Codes of conduct.<br />Reporting and verification stan...
Pressure from Stakeholders<br />Response to social demand<br />Obey the law and make a profit<br />Obey the law, accept so...
CSR Process<br />Review: current situation, size, financial, structure, production process, employees, culture, location, ...
CSR Strategy<br />CSR activities should be meaningful to benefit the society and valuable to create value to the company. ...
GRI Indicators (Measurement)<br />Global Reporting Initiative<br />Economic Performance Indicators<br />Net revenues<br />...
SCG CSR<br />Which stakeholder is this CSR activity for?<br />MIB, BBA 2010<br />17<br />
Pros and Cons<br />Cons<br />Lower profit<br />Unequal cost among competitors<br />Hidden cost pass on to customers<br />R...
Forms of CSR<br />MIB, BBA 2010<br />19<br />
Mind Map<br />Summarize our lecture through mind map.<br />MIB, BBA 2010<br />20<br />
Summary<br />MIB, BBA 2010<br />21<br />
14.3 Agenda<br />News<br />What are the CSR activities for these companies?<br />Think of CSR activities for the companies...
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WK14 CSR

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WK14 CSR

  1. 1. WK14.1 Agenda<br />News<br />CSR Reading discovery<br />CSR Video clip discovery<br />Summary<br />1<br />MIB, BBA 2010<br />
  2. 2. CSR Reading discovery<br />Read the following article<br />Summarize how each company do good.<br />Why they do different activities? What make them do it differently?<br />MIB, BBA 2010<br />2<br />
  3. 3. CSR Video Clips Discovery<br />Watch the following video clips.<br />Why should we do CSR?<br />What’s the specific issue for CSR in Asia?<br />Is there a link between CSR and profit?<br />What’s the new trend in CSR?<br />MIB, BBA 2010<br />3<br />
  4. 4. Summary<br />Summarize what you’ve discovered.<br />MIB, BBA 2010<br />4<br />
  5. 5. 14.2 Agenda<br />News<br />CSR Lecture<br />Mind map<br />MIB, BBA 2010<br />5<br />
  6. 6. CSR<br />What is CSR?<br />Customer Service Representative?<br />Corporate Social Responsibility!<br />The duty of a corporation to create wealth in ways that avoid harm to, protect, or enhance societal assets.<br />Wiki definition: a form of corporate self regulatedintegrated into a business model<br />3P: people, planet, and profit<br />MIB, BBA 2010<br />6<br />
  7. 7. Company CSR<br />What’s the CSR for these companies?<br />How should we select the activity for CSR?<br />MIB, BBA 2010<br />7<br />
  8. 8. Evolution of CSR<br />MIB, BBA 2010<br />8<br />
  9. 9. Evolution of CSR<br />MIB, BBA 2010<br />9<br />
  10. 10. Evolution of CSR<br />MIB, BBA 2010<br />10<br />Trustee: an agent of the company and balance all stakeholders, Service Principle: managers served companies by making profit<br />Survival of the fittest implied that rich people and dominant companies were morally superior.<br />
  11. 11. Global CSR<br />MIB, BBA 2010<br />11<br />EU emphasis on employee rights and environmental protection.<br />People first<br />NGOs demand regulation for corporations due to uneven regulation in developing countries.<br />
  12. 12. Global System of CSR<br />Development of norms and principles.<br />Codes of conduct.<br />Reporting and verification standards.<br />Certification and labeling schemes.<br />Management standards.<br />Social investment and lending: Good Global index, IFC<br />Government actions: actively promote voluntary actions.<br />Civil society vigilance: NGOs<br />MIB, BBA 2010<br />12<br />
  13. 13. Pressure from Stakeholders<br />Response to social demand<br />Obey the law and make a profit<br />Obey the law, accept some more duties<br />Anticipate new demands, make CSR a competitive weapon! Like BP?<br />MIB, BBA 2010<br />13<br />
  14. 14. CSR Process<br />Review: current situation, size, financial, structure, production process, employees, culture, location, leader’s view etc.<br />Strategy: embed CSR in core values(mission, vision) or core business, satisfy the stakeholders’ needs<br />Implementation: CSR department, action planning, set up goal, timeline and target, align strategy with corporate culture.<br />Reporting and verification: transparent, sustainable development<br />MIB, BBA 2010<br />14<br />
  15. 15. CSR Strategy<br />CSR activities should be meaningful to benefit the society and valuable to create value to the company. Thus, the company should consider both <br />Generic social issues: poverty, disease, environment, and crime<br />Competitive social issues: factors that influence success in the marketplace<br />GM, Toyota, Honda: environment<br />Unilever, Nestle: poverty<br />ADT: crime rate<br />Merck, Pfizer: disease<br />MIB, BBA 2010<br />15<br />
  16. 16. GRI Indicators (Measurement)<br />Global Reporting Initiative<br />Economic Performance Indicators<br />Net revenues<br />Employee wages, and benefits<br />Tax paid<br />Donation to communities<br />Number of jobs created<br />Environmental Performance Indicators<br />Material used<br />Percent recycled<br />Energy saved<br />Social Performance Indicators<br />Total hours of employee training<br />Number of incidents<br />Number of breaches or complaints<br />MIB, BBA 2010<br />16<br />
  17. 17. SCG CSR<br />Which stakeholder is this CSR activity for?<br />MIB, BBA 2010<br />17<br />
  18. 18. Pros and Cons<br />Cons<br />Lower profit<br />Unequal cost among competitors<br />Hidden cost pass on to customers<br />Responsibility on business rather than on individualT<br />Pros<br />Long term profit<br />Discourage government regulation.<br />Improve business value and reputation.<br />Corrects social problems caused by business.<br />MIB, BBA 2010<br />18<br />
  19. 19. Forms of CSR<br />MIB, BBA 2010<br />19<br />
  20. 20. Mind Map<br />Summarize our lecture through mind map.<br />MIB, BBA 2010<br />20<br />
  21. 21. Summary<br />MIB, BBA 2010<br />21<br />
  22. 22. 14.3 Agenda<br />News<br />What are the CSR activities for these companies?<br />Think of CSR activities for the companies in Ubon<br />Yongsa-nguen<br />Ubonwasadu<br />Kaona<br />MIB, BBA 2010<br />22<br />

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