The document discusses business ethics and corporate social responsibility. It notes that ethics provide the basis for determining right and wrong conduct in business. It also discusses the importance of integrating CSR into business strategy and operations. Some key challenges in global business ethics discussed include issues related to human resources, marketing, the environment, and finance. The document emphasizes the need for companies to consider their social and environmental impact and act responsibly and sustainably.

1. GLOBAL CHALLENGES IN BUSINESS ETHICS
INTEGRATING CSR INTO BUSINESS
CSR &SUSTAINABILITY
UNDER THE GUIDANCE
---SANA KALANIYA 24----
BUSINESS ETHICS AND CORPORATE GOVERNANCE

2. ETHICS IS THE BRANCH OF PHILOSOPHY WHICH IS
CONCERNED WITH THE RIGHTNESS OR WRONGNESS OF
HUMAN CONDUCT.
IT PROVIDES THE BASIS FOR DECIDING WHETHER A
PARTICULAR ACTION IS MORALLY GOOD OR BAD
“ETHICS IS MORE ABOUT MORALITY”
BUSINESS ETIHCS ARE MORAL PRINCIPLES THAT DEFINE
RIGHT AND WRONG BEHAVOUR
IN THE WORLD OF BUSINESS.
PERSONAL ETHICS:
REFERS TO A PERSON’S PERSONAL OR SELF-CREATED
VALUES AND CODE OF CONDUCT
PROFESSIONAL ETHICS:
THESE ARE THOSE VALUES AND PRINCIPLES THAT ARE
INTRODUCED IN A PROFESSIONAL ORGANIZATION.
GLOBAL CHALLENGES IN BUSINESS ETHICS

3. ETHICAL ISSUES IN INTERNATIONAL BUSINESS
PRACTICES
 HUMAN RESOURCE
DISCRIMINATION
SEXUAL AND RACIAL
HARRASMENT
IMPROPER WORKING
CONDITIONS
CHILD LABOUR
OVERTIME
UNFAIR PROMOTIONS AND
INCREMENTS
COMMUNICATION GAP
EMPLOYEE PRIVACY
 MARKETING AND ADVERTISING
ETHICAL ISSUES IN PRODUCTS , PRICE , DISTRIBUTION
MAKING FALSE CLAIMS/ MISLEADING ADVERTISEMENT
DISTORTION OF FACTS/CONCEALING SIDE EFFECTS
BAD-MOUTHING RIVAL PRODUCTS
SURROGATE ADVERTISING
USING WOMEN AS SEX SYMBOL/VULGARITY IN
ADVERTISEMENT
USING FEAR TACTICS
PLAGIARISM OF MARKETING MESSAGES
 OTHERS
ENVIRONMENTAL POLLUTION
CORRUPTION / BRIBERY
 FINANCE
FORGERY
TAX EVASION
EMBEZZELMENT
SIPHONNING
INSURANCE FRAUD
SECURITIES SCAM
ADVISORY SCAM

4.  UNDERSTANDING CULTURE
 DEVELOP PROPER CODE OF CONDUCT
 TAKE APPROPRIATE SANCTIONS
MEASURES/ DEFINE
BOUNDARIES/PENALIZE
 TRAINING TO EMPLOYEES
 VALUE DRIVEN DECISION MAKING
 ETHICAL DECISION MAKING PROCESS AT
ALL LEVELS
 SUSTAINABLE POLICIES/PROCEDURES -
PROTECTION OF THE TRIPLE P’S
 RESPONSIBILTY,ACCOUNTABILITY,AUTHE
TICITY,TRANSPARENCY
 TAKE LEAD , IMPROVE REPORTING-
(CSR&SUSTAINABILITY)
 DEFINE BUSINESS GOALS IN TERMS
OF:“RESPONSIBLE CITIZENS”
“GROWING TOGETHER”
“GIVING BACK”
 IMPORTANCE TO HUMAN VALUES HUMAN
RIGHT AND HUMAN DIGNITY
 GOING GREEN(GREEN MANAGEMENT)
MEASURES TO IMPROVE GLOBAL CHALLENGES

5. With growing awareness about corporate social responsibility (CSR) among stakeholders,
achieving social goals is as important as delivering shareholder value and profitability.
“Corporate Social Responsibility” or CSR is a concept that aims to make a company socially
accountable to itself, its stakeholders, and the public at large.
Through their CSR practices, companies are conscious of the kind of impact they have on all
aspects of society including economic, social, and environmental. It is a way of giving back to
the society for the various resources it uses to run its business.
Like it is rightly said, ‘Money belongs to you, but resources belong to the society’.
INTEGRATING CSR INTO BUSINESS

6. CORPORATE SOCIAL RESPONSIBILTIY
THE GOVERNMENT OF INDIA HAS IMPLEMENTED THE
CONCEPT OF CSR IN THE NEW COMPANIES ACT 2013
ON 27TH FRBRUARY,2014 THE GOI HAS NOTIFIED THE
RULE FOR CSR SPENDING u/s 135 OF COMPANIES ACT
2013 ALONG WITH COMPANIES (CORPORATE SOCIAL
RESPONSIBILITY POLICY) RULES ,2014 EFFECTIVE
FROM 1st APRIL 2014
TURNING THE CSR FROM VOLUNTARY ACTIVIES TO
THE MANDATED RESPONSIBILITIES,ALSO GOVERNED
BY BUNDLE OF REGULATION
 TURNOVER LIMIT
 COMPOSITION OF CSR COMMITTEE
 CSR ACTIVITES POSITIVE LIST
 YEARLY COMPLIANCES

7. 3 DIFFERENT APPROACHES TO CSR:
 COMMUNITY BASED DEVELOPMENT
 BUSINESS CENTRIC APPROACH
 VALUE DRIVEN APPROACH
1 NEED FOR CSR
 BETTER PUBLIC IMAGE
 LONG RUN SELF-INTEREST
 ATTRACT AND RETAIN INVESTORS
 BOOST EMPLOYEE ENGAGEMENT
 POSITIVE WORKPLACE ENVIRONMENT
 INCREASE IN CREATIVITY OF EMPLOYEES
 FOREIGN CORPORATE PARTNERSHIP
 MINIMIZING ENVIRONMENTAL DAMAGE
2 TYPES OF CORPORATE SOCIAL RESPONSIBILITES:
 ECONOMIC- MAKE A PROFIT
 LEGAL-OBEEY THE LAW
 ETHICAL-DON’T VIOLATE THE PRINCIPLES OF RIGHT AND WRONG
 PHILANRTHROPIC –DISCRETIONARY EARLIER,NOW MANDATED BY LAW
CSR AND SUSTAINABILITY

8. PRINCIPLES OF CSR-THE RIGHT CONDUCT
 BUSINESSES SHOULD CONDUCT AND GOVERN THEMSELVES WITH
 ETHICS TRANSPARENCY AND ACCOUNTABILITY.
 PROVIDE GOODS AND SERVICES THAT ARE AFE AND CONTRIBUTE TO
 SUSTAINABILITY THROUGHOUT THIEIR LIFE CYCLE.
 PROMOTE THE WELL BEING OF ALL EMPLOYEES.
 RESPECT THE INTEREST OF ALL STAKEHOLDERS ESPECIALLY THOSE
WHOARE DISADVANTAGED,VULNERABLE AND MARGINALIZED.
 RESPECT AND PROMOTE HUMAN RIGHTS.
 RESPECT PROTECT AND MAKE EFFORT TO RESTORE THE ENVIRONMENT.
 ENGAGING IN PUBLIC AND REGULATORY POLICY IN A RESPONSIBLE
MANNER.
 SUPPORT INCLUSIVE GROWTH AND EQUITABLE DEVELOPMENT.

9. 1:GREEN MANAGEMENT
GREEN MANAGEMENT IS A FORM OF MANAGEMENT IN WHICH MANAGERS CONSIDER THE
IMPACT ON THE ORGANIZATION ON THE NATURAL ENVIRONMENT.
GREEN MANAGEMENT IS AN ORGANIZATION-WIDE PROCESS OF APPLYING INNOVATION TO ACHIEVE
SUSTAINABILITY,WASTE REDUCTION,SOCIAL RESPONSIBILITY AND A COMPETITIVE ADVANTAGE VIA
CONTINUOUSLY LEARNING AND DEVELOPMENT BY EMBRACING ENVIRONMENTAL GOALS AND
STRATEGIES THAT ARE FULLY INTEGRATED WITH THE GOALS AND STRATEGIES OF THE ORGANIZATION
NEED OF GREEN MANAGEMENT
 IMPROVE BRAND AND COMPANY IMAGE
 IMPACT INTERNALLY AND EXTERNALLY
 IMPROVES EMPLOYEE HEALTH
 IMPROVES RELATIONSHIP
 REDUCES COST
 BENEFITS BUSINESSES IN ALL INDUSTRIES
 STIMULATE INNOVATION
INTEGRATING CSR STRATEGY WITH BUSINESS STRATEGY

10. 2 SOCIAL AUDIT
SOCIAL AUDIT IS A TECHNIQUE USED FOR FINDING OUT HOW THE SOCIAL RESPONSIBILTIES ARE BEING
FULFILLED BY THE ORGANIZATION.
FEATURES OF SOCIAL AUDIT:
1. VOLUNTARY
2. SYSTEMATIC EVALUATION
3. UNIVERSAL APPLICATION
4. SOCIAL BALANCE SHEET
5. SCOPE OF SOCIAL AUDIT
6. HELPS IN MAINTAINING GOOD RELATIONSHIP WITH THE SOCIETY
7. HELPS IN DEVELOPMENT OF IMAGE OF THE ORGANIZATION
8. HELPS IN IMPROVING THE SOCIAL PERFORMANCE ON THE BASIS OF FEEDBACK
3 GREEN GLOBE AGENDA
4 TRIPLE BOTTOM LINE THEORY
5 SOCIAL CONTRACT
{ TATA IRON AND STEEL (TISCO) HAS UNDERTAKEN THE FIRST SOCIAL AUDIT IN INDIA IN 1980 }

11. CSR and Sustainability: WE GO HAND IN HAND
CORPORATE SUSTAINABILTY IS DERIVED FROM THE CONCEPT OF
SUSTAINABLE DEVELOPMENT
DEFINED BY BRUNTLAND COMMISSION
“DEVELOPMENT THAT MEETS THE NEED OF THE PRESENT
WITHOUT COMPROMISING THE ABILITY OF FUTURE GENERTIONS TO
MEET THEIR OWN NEED”
CORPORATE SUSTAINABILITY GOAL:
MEETING THE AGENDA OF SUSTAINABLE DEVELOPMENT.
ENTAILS A BALANCED APPRACH TOECONOMIC PROGRESS,
SOCIAL PROGRESS AND ENVIRONMENTAL
STEWARDSHIP
“WE MAKE A LIVING BY WHAT WE GET BUT WE MAKE A LIFE BY WHAT WE GIVE”

12. THANKS FOR EVERYTHING YOU DO
| RESPONSIBILITY IS EVERYTHING : IT’S MY PERSONAL ETHIC AND BUSINESS VALUE |