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Corporate Social Responsibility

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Corporate Social Responsibility

  1. 1. Paper Presentation on<br />CORPORATE SOCIAL<br />RESPONSIBILITY<br />
  2. 2. INTRODUCTION<br /><ul><li>An Idea whereby companies integrate economic, social and </li></ul> environmental concerns in their business operations.<br /><ul><li> Not only charity and sponsoring.
  3. 3. Universal concept with a different approach (depending on </li></ul> countries and environment).<br /><ul><li> Corporate, professional and personal responsibility.
  4. 4. To be committed to achieve results.
  5. 5. The impact of a company’s actions on society.</li></li></ul><li>AIMS & OBJECTIVES<br /><ul><li> ENVIRONMENTAL AIMS
  6. 6. SOCIAL & COMMUNITY ACTIVITIES
  7. 7. ETHICAL ISSUES
  8. 8. SUSTAINABLE DEVELOPMENT
  9. 9. BUSINESS RELATIONSHIPS</li></li></ul><li>LIMITATIONS<br /><ul><li> INAPPROPRIATE FUNDS
  10. 10. A NEW CONCEPT IN INDIA
  11. 11. TRANSFERING COMPETENCIES TO INDIVIDUAL COMPANIES
  12. 12. RAISING FURTHER AWARENESS OF CSR
  13. 13. BUILDING CAPABILITIES
  14. 14. INAPPROPRIATE RESPONSES TO GLOBALIZATION
  15. 15. GAPS IN CSR PRACTICES</li></li></ul><li>PYRAMID OF CSR<br />Philanthropic ResponsibilitiesBe a good corporate citizen.<br />Ethical ResponsibilitiesBe ethical.<br />Legal ResponsibilitiesObey the law.<br />Economic ResponsibilitiesBe profitable.<br />
  16. 16. VIEWS AGAINST CSR<br /><ul><li> Business is incompetent to handle social issues
  17. 17. The one responsibility of business is to maximize profits
  18. 18. CSR is not definable and just another marketing trick
  19. 19. Dilutes the primary aim of the business
  20. 20. Business is not equipped to handle social activities
  21. 21. Limits the ability to compete in a global marketplace</li></li></ul><li>THE 4 MYTHS OF CSR<br />“ THE MARKET CAN DELIVER BOTH SHORT-TERM FINANCIAL RETURNS AND LONG-TERM SOCIAL BENEFITS”<br />“THE ETHICAL CONSUMER WILL DRIVE CHANGE”<br /> “ THERE WILL BE A COMPETITIVE ‘RACE TO THE TOP’ OVER ETHICS AMONGST BUSINESSES”<br /> “ IN THE GLOBAL ECONOMY, COUNTRIES WILL <br /> COMPETE TO HAVE THE BEST ETHICAL PRACTICES”<br />
  22. 22. CONCLUSIONS<br /><ul><li> ESTABLISHMENT OF GLOBAL CORPORATE CITIZENSHIP INITIATIVE
  23. 23. IMPACT ON ECONOMY, ENVIRONMENT & SOCIETY
  24. 24. NOT ONLY FOR CUSTOMERS BUY ALSO FOR EMPLOYEES
  25. 25. HUMAN RIGHTS & CSR GO HAND IN HAND
  26. 26. CSR GOES BEYOND CHARITY
  27. 27. AN INDUSTRY IN ITS OWN RIGHT AND A PROFESSION AS WELL</li></li></ul><li>THANK YOU<br />

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