Alex Ayvazov
  Julia Irion
Aaron Moretti
Dessi Nikolova
Positioning Statement
For: frequent commuters in their late 20s/early 30s

Who: want a dependable car that is efficient on gas and
  has a low impact on the environment

Our product is a: hybrid car

That: is affordable and reliable

Unlike: pure gas engines

Ours: gets great gas mileage, has low emissions, and low
  maintenance fees

Positioning statement

  • 1.
    Alex Ayvazov Julia Irion Aaron Moretti Dessi Nikolova
  • 2.
    Positioning Statement For: frequentcommuters in their late 20s/early 30s Who: want a dependable car that is efficient on gas and has a low impact on the environment Our product is a: hybrid car That: is affordable and reliable Unlike: pure gas engines Ours: gets great gas mileage, has low emissions, and low maintenance fees