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Role of manager as an innovation catalyst

 Vinay Dabholkar, Ph.D.
 Founder
 Catalign Innovation Consulting
 vinay@catalign.com
 21-Apr-2011




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
ā€œThe dream runā€
                           by Nandini Tiwary, Times of India, 5 Dec 2010




Ā© 2010 Catalign Innovation Consulting    www.catalign.com
As an organization:

                  Can we build stamina for innovation,
                     Like Nandini did for running?




Ā© 2010 Catalign Innovation Consulting       www.catalign.com
Mar 2009                                  2005               1998

                                        Half a century journey!




                           1959                                    1966

Ā© 2010 Catalign Innovation Consulting           www.catalign.com
In this journey


                             How can I catalyze innovation?


                                                         Game
                                                         Changer
                                               Global
                                               Brand
                                         Centre
                                         of Excellence




Ā© 2010 Catalign Innovation Consulting     www.catalign.com
Letā€™s avoid TBUs



            Managers should become ambidextrous

            Spend time on strategic thinking




Ā© 2010 Catalign Innovation Consulting        www.catalign.com
Story of a technology company in
                            Bangalore in 1960




                          Dr. S. M. Patil, ex-CEO & MD, HMT
Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Radial drilling machine problem (1959)

                                               1. Replace the nut
                                               2. Follow the process
                                                3. Consult German engineers
                                                4. Send Indian engineer to
                                                   Germany
                                               5. Get a German engineer to
                                                  Bangalore (??)



Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Rajappa meets Patil


                      ā€œGive me permission to make 6 armsā€




Ā© 2010 Catalign Innovation Consulting         www.catalign.com
Biases in action


                1. He is just a matriculate

                2. NIH: ā€œNot Invented Hereā€ syndrome

                3. You donā€™t get fired for hiring Germans




Ā© 2010 Catalign Innovation Consulting       www.catalign.com
What Patil saw & the manager didnā€™t



             1. Ideas can come from unusual sources


             2. Crude cost-impact analysis




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
What is the typical lifecycle of an innovation?




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
idea
                                                    Demo



                       Idea-to-demo loop


itch                                        6 arms




         Need & Technology
         assumptions

Ā© 2010 Catalign Innovation Consulting   www.catalign.com
idea
                                                    Demo



                       Idea-to-demo loop               Demo-to-impact loop


itch                                        6 arms




         Need & Technology                                 Production &
         assumptions                                       commercialization
                                                           assumptions
Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Sep 2003
 Idea (course-match)                             Feb 25   Feb 26
                                            Demo Columbia Stanford
                        Nov 2003 (facemash)

                       Idea-to-demo loop               Demo-to-impact loop

                                                      May 2004       Ad revenue
itch    Thefacebook
                                                      34 sch, 100K   Mar end
Sep 2003 Feb 2004




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Sep 2003
 Idea (course-match)                             Feb 25   Feb 26
                                            Demo Columbia Stanford
                        Nov 2003 (facemash)

                       Idea-to-demo loop                Demo-to-impact loop

                                                       May 2004       Ad revenue
itch    Thefacebook
                                                       34 sch, 100K   Mar end
Sep 2003 Feb 2004

                                        1. Course-match
                                        2. Facemash
                                        3. Harvard connection
                                        4. Thefacebook



Ā© 2010 Catalign Innovation Consulting    www.catalign.com
Exercise:

           1. Pick one innovation from your workplace
           2. How long was idea-to-demo period?
           3. How many demos did it go through?
           4. How long was demo-to-impact period?




Ā© 2010 Catalign Innovation Consulting    www.catalign.com
What can I do?




Ā© 2010 Catalign Innovation Consulting       www.catalign.com
idea
                                                    Demo



                       Idea-to-demo loop               Demo-to-impact loop


itch




           1. Help create itches




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
What are our top 3 or 5 challenges?


                                        1

                                        2

                                        3




                                        Challenge-book


Ā© 2010 Catalign Innovation Consulting       www.catalign.com
A Sample challenge-book

    ā€¢ Customer doesnā€™t find right size trouser (PAIN)
    ā€¢ Can we become Centre of Excellence in cloud
      computing? (PAIN)
    ā€¢ How do we provide a map on phone for locating
      an item in a warehouse? (WAVE)
    ā€¢ Can we replace paper cups with something
      reusable? (WASTE)



Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Our challenge-book



                         What would be one challenge
                         relevant for your team?


              What challenges do you see creating
              a challenge book?



Ā© 2010 Catalign Innovation Consulting          www.catalign.com
idea
                                                    Demo



                       Idea-to-demo loop               Demo-to-impact loop


itch
                2. Help people communicate
                   their idea better


     Say: ā€œGreat idea! What can you show me tomorrow?ā€



Ā© 2010 Catalign Innovation Consulting   www.catalign.com
ā€œLittle secretā€ of innovation leadership




              Nobody gets sponsored for the first few demos




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Toyotaā€™s tabooed expressions



    ā€¢ Everyone understands that!
    ā€¢ I tried that before and I know it wonā€™t work
    ā€¢ Is this within the budget?
    ā€¢ Letā€™s talk about this some other time
    ā€¢ Thatā€™s not done at this company



Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Avoid the ā€œvirus syndromeā€




                      Focus on ā€œlearningā€, not ā€œoutcomeā€
Ā© 2010 Catalign Innovation Consulting      www.catalign.com
Before & After




Ā© 2010 Catalign Innovation Consulting       www.catalign.com
What kind of demos have you come across?




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
idea
                                                            Demo



                       Idea-to-demo loop                       Demo-to-impact loop


itch
                                        3. Champion good ideas




Ā© 2010 Catalign Innovation Consulting           www.catalign.com
What is ā€œchampioning an ideaā€?




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
1924: S N Bose stumbles upon an idea
                                                   No response from Journal

                                            June 4: Sends it to Einstein

                                            July 2: Einstein sends a postcard

                                         ā€œTranslated your work and sent it for
                                        publication. It is a beautiful step forwardā€

                                            Thatā€™s championing an idea



Ā© 2010 Catalign Innovation Consulting           www.catalign.com
1934: Works out his pet idea

                                        Jan ā€˜35: Talk is scheduled

                                        Gets attacked by the Eddington

                                        Chandra dumps the idea!

                                        Revisits 3 decades later, gets Nobel


                                          Thatā€™s anti-championing!



Ā© 2010 Catalign Innovation Consulting        www.catalign.com
Summary

                               What                                 How
                      Generate itch                        Create a challenge book


          Help communicate ideas                           Demos, Before-n-after


              Help build credibility                        Champion good ideas




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Google ā€œVinay Dabholkarā€




Ā© 2010 Catalign Innovation Consulting   www.catalign.com
Thank You




Ā© 2010 Catalign Innovation Consulting   www.catalign.com

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Role of mgr as innovation catalyst 20110421

  • 1. Role of manager as an innovation catalyst Vinay Dabholkar, Ph.D. Founder Catalign Innovation Consulting vinay@catalign.com 21-Apr-2011 Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 2. ā€œThe dream runā€ by Nandini Tiwary, Times of India, 5 Dec 2010 Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 3. As an organization: Can we build stamina for innovation, Like Nandini did for running? Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 4. Mar 2009 2005 1998 Half a century journey! 1959 1966 Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 5. In this journey How can I catalyze innovation? Game Changer Global Brand Centre of Excellence Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 6. Letā€™s avoid TBUs Managers should become ambidextrous Spend time on strategic thinking Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 7. Story of a technology company in Bangalore in 1960 Dr. S. M. Patil, ex-CEO & MD, HMT Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 8. Radial drilling machine problem (1959) 1. Replace the nut 2. Follow the process 3. Consult German engineers 4. Send Indian engineer to Germany 5. Get a German engineer to Bangalore (??) Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 9. Rajappa meets Patil ā€œGive me permission to make 6 armsā€ Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 10. Biases in action 1. He is just a matriculate 2. NIH: ā€œNot Invented Hereā€ syndrome 3. You donā€™t get fired for hiring Germans Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 11. What Patil saw & the manager didnā€™t 1. Ideas can come from unusual sources 2. Crude cost-impact analysis Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 12. What is the typical lifecycle of an innovation? Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 13. idea Demo Idea-to-demo loop itch 6 arms Need & Technology assumptions Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 14. idea Demo Idea-to-demo loop Demo-to-impact loop itch 6 arms Need & Technology Production & assumptions commercialization assumptions Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 15. Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 16. Sep 2003 Idea (course-match) Feb 25 Feb 26 Demo Columbia Stanford Nov 2003 (facemash) Idea-to-demo loop Demo-to-impact loop May 2004 Ad revenue itch Thefacebook 34 sch, 100K Mar end Sep 2003 Feb 2004 Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 17. Sep 2003 Idea (course-match) Feb 25 Feb 26 Demo Columbia Stanford Nov 2003 (facemash) Idea-to-demo loop Demo-to-impact loop May 2004 Ad revenue itch Thefacebook 34 sch, 100K Mar end Sep 2003 Feb 2004 1. Course-match 2. Facemash 3. Harvard connection 4. Thefacebook Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 18. Exercise: 1. Pick one innovation from your workplace 2. How long was idea-to-demo period? 3. How many demos did it go through? 4. How long was demo-to-impact period? Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 19. What can I do? Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 20. idea Demo Idea-to-demo loop Demo-to-impact loop itch 1. Help create itches Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 21. What are our top 3 or 5 challenges? 1 2 3 Challenge-book Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 22. A Sample challenge-book ā€¢ Customer doesnā€™t find right size trouser (PAIN) ā€¢ Can we become Centre of Excellence in cloud computing? (PAIN) ā€¢ How do we provide a map on phone for locating an item in a warehouse? (WAVE) ā€¢ Can we replace paper cups with something reusable? (WASTE) Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 23. Our challenge-book What would be one challenge relevant for your team? What challenges do you see creating a challenge book? Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 24. idea Demo Idea-to-demo loop Demo-to-impact loop itch 2. Help people communicate their idea better Say: ā€œGreat idea! What can you show me tomorrow?ā€ Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 25. ā€œLittle secretā€ of innovation leadership Nobody gets sponsored for the first few demos Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 26. Toyotaā€™s tabooed expressions ā€¢ Everyone understands that! ā€¢ I tried that before and I know it wonā€™t work ā€¢ Is this within the budget? ā€¢ Letā€™s talk about this some other time ā€¢ Thatā€™s not done at this company Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 27. Avoid the ā€œvirus syndromeā€ Focus on ā€œlearningā€, not ā€œoutcomeā€ Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 28. Before & After Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 29. What kind of demos have you come across? Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 30. idea Demo Idea-to-demo loop Demo-to-impact loop itch 3. Champion good ideas Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 31. What is ā€œchampioning an ideaā€? Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 32. 1924: S N Bose stumbles upon an idea No response from Journal June 4: Sends it to Einstein July 2: Einstein sends a postcard ā€œTranslated your work and sent it for publication. It is a beautiful step forwardā€ Thatā€™s championing an idea Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 33. 1934: Works out his pet idea Jan ā€˜35: Talk is scheduled Gets attacked by the Eddington Chandra dumps the idea! Revisits 3 decades later, gets Nobel Thatā€™s anti-championing! Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 34. Summary What How Generate itch Create a challenge book Help communicate ideas Demos, Before-n-after Help build credibility Champion good ideas Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 35. Google ā€œVinay Dabholkarā€ Ā© 2010 Catalign Innovation Consulting www.catalign.com
  • 36. Thank You Ā© 2010 Catalign Innovation Consulting www.catalign.com