1

1. Build An
Engaging
Culture That
Ignites Positive
Change. Ryan McCarty

2. my fam.

3. Build An
Engaging
Culture That
Ignites Positive
Change. Ryan McCarty

4. What you do should
never outdo Why you do it.
CU LTURE
OF GOOD
WHY=WHAT

5. Does yourWhy
equal yourWhat?

6. The life I lead is the legacy I leave.
Emotional Operating System
TheCulture of GoodThird-Dimensional Process
Find a cause that aligns
with your business’core
competency and strategic
intent.
Align your cause with your
employee’s and customer’s
passions.
Commit to 3-tiered
individual, team, and
organizational
contribution.
Roll out and commit to the
five promises that build the
Culture of Good
Introduce observable
behaviors for objective
culture engagement.
Measure your culture
through individual, team,
and organizational
assessments.
Equip leaders and trainers
to coach based on results.
Share the good you do to
inspire employees and
customers, ignite positive
change in the world, and
impact your bottom line.

8. CARE
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OF GOOD
We find our calling when
our greatest passion collides
with our greatest contribution
to make the world better.

9. Youdon’t have to
decide between being
profitable and purposeable.
DRIVE THE
BUSINESS
CU LTURE
OF GOOD

10. Employeeand customer
engagementis relational,
not transactional.
CONNECT
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OF GOOD

11. We should never do good to
be seen, but we should
always be seen doing good.
INSPIRE
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OF GOOD

12. The life we lead is
the legacy we leave.
BE AUTHENTIC
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OF GOOD

13. The life I lead is the legacy I leave.

14. www.cultureofgood.com
twitter.com/ryanmccarty
CU LTURE
OF GOOD