The emergence of Smartphone has extended the scope of mobile phone beyond calling. The apps developed for Smartphone literally venture into every area of life. After years of text and multimedia messaging, mobile messaging has now entered the video messaging arena with video message service (VMS). VMS is a Smartphone app that enables its subscribers to create and share video SMS and do video blogging through mobile phone.

1. The emergence of Smartphone has extended the scope of mobile phone beyond calling. The
apps developed for Smartphone literally venture into every area of life. After years of text and
multimedia messaging, mobile messaging has now entered the video messaging arena with
video message service (VMS). VMS is a Smartphone app that enables its subscribers to create
and share video SMS and do video blogging through mobile phone.
Free exchange of video content like video SMS is possible with VMS through Wi-Fi connectivity.
It has superior picture quality, which has been specially optimized for the screen of a
Smartphone.
Video Blogs with VMS
Video Blogging with VMS allows the subscribers to create and upload new videos on video
blogs through mobile phone. In addition to this, the users can also view, receive, share, and
comment on videos posted on video blogs. This makes the access of video blogs more frequent
and enhances the popularity of the blogs.
Marketing
Advertisers can advertise on popular blogs, post ads in the VMS app in the Android Market or
App Store, or even send out bulk video SMS. Banner or flash advertisements in distributed
content are yet another lucrative way to advertise with VMS.
Visual content always lends an edge especially in the field of marketing and creates more
impact on the end user.
Mobile phone as a medium for advertising has vast scope as there are millions of mobile phone
users around the globe.