Virtual goods in context: digitalization of consumption
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Vili Lehdonvirta's presentation at Virtual Goods Conference, 23 September 2009, San Jose. Download my PhD dissertation "Virtual Consumption" at http://virtual-economy.org/blog/virtual_consumption_the_thesis
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Virtual goods in context: digitalization of consumption
- 1. Virtual goods in context: Digitalization of consumption Vili Lehdonvirta, vili.lehdonvirta@hiit.fi Helsinki Institute for Information Technology Virtual Economy Research Network
- 2. Virtual item purchase drivers Vili Lehdonvirta: "Virtual Item Sales as a Revenue Model: Identifying Attributes that Drive Purchase Decisions", Electronic Commerce Research, vol. 9, no. 1, pp. 97-113. Functional attributes Hedonic attributes Social attributes Performance Visual appearance Rarity Features Sound Branding Background fiction Provenance Customizability Cultural references
- 4. Digitalization of consumption in Korea
- 5. Digitalization of consumption in China
- 6. Digitalization of consumption in U.S. 66 146 228
Editor's Notes
- - researcher at HIIT, a an academic research facility in Finland that collaborates with industry to conduct research on strategic ICT issues - in my own research I collaborate with companies such as Nokia, Sulake and CCP Games to study virtual goods, currencies and economies - when started in 2004 was only Sulake with Habbo and Matt Mihaly with Iron Realms - spent two years as a visiting scholar at Waseda University, Tokyo - co-founder of VERN, member of advisory board for Live Gamer, Inc. - PhD student in Turku School of Economics, defending my dissertation next month - before joining HIIT, I worked as a programmer at one of the first casual gaming portals