Digital Trends:  Electronic   Wallets Nicci Flores, Elizabeth Mickle, Morry          Mitrani, Misha Murr
Electronic Wallets
Reasons to use• Convenience• Security
Near-FieldCommunication
CurrentlyIndustry Leaders        Lurkers
Competitors• By 2016, the mobile payment market is estimated to  be worth $617 billion• Products within mobile payment mar...
Audience• Ages 20 to 44 are most interested in mobile  payment market• Early Adopters, tech-savvy• Technologically advance...
Security/Privacy Laws• Consumer bill of rights: advocating self-regulation as  opposed to strict law• Do-not-track mechani...
Promotion Mix• Promoting everyday use to young, tech-savvy  consumers• Isis Marketing Mix:   o Billboards   o Bus advertis...
Management Implications• Security• Convenience• Privacy
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Electronic Wallets

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Explanation and implications of Digital Wallets.

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Electronic Wallets

  1. 1. Digital Trends: Electronic Wallets Nicci Flores, Elizabeth Mickle, Morry Mitrani, Misha Murr
  2. 2. Electronic Wallets
  3. 3. Reasons to use• Convenience• Security
  4. 4. Near-FieldCommunication
  5. 5. CurrentlyIndustry Leaders Lurkers
  6. 6. Competitors• By 2016, the mobile payment market is estimated to be worth $617 billion• Products within mobile payment market: o Visa: V.me o Google + Sprint: Google Wallet o Verizon + TMobile +AT&T: Isis o Square: Square Register o Wal-Mart + Target: MCX (merchant customer exchange)• Common technology needed for fair competition
  7. 7. Audience• Ages 20 to 44 are most interested in mobile payment market• Early Adopters, tech-savvy• Technologically advanced markets like Austin and New York
  8. 8. Security/Privacy Laws• Consumer bill of rights: advocating self-regulation as opposed to strict law• Do-not-track mechanism• Skepticism in stifling innovation
  9. 9. Promotion Mix• Promoting everyday use to young, tech-savvy consumers• Isis Marketing Mix: o Billboards o Bus advertisements o TV commercials• Most effective right now: trade shows and tech festivals
  10. 10. Management Implications• Security• Convenience• Privacy

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