Creative Economy Digital Frontiers


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Presentation to the ACT/UJ Creative Economies Conference

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  • We've called this talk digital frontiers Because although digital technologies enable us to transgress many boundaries...
  • And in theory creates an interconnected world with unlimited possibilities for creativity, communication and commerce. In reality there are many frontiers and barriers that we need to overcome to realise its potential
  • One of the main shifts made possible by digital technologies and the many media platforms and channels it has created is that we have moved away from a position of scarcity, where access to information and creative products was radically limited.... Early production technologies revolutionised the world and enable communication on an unheard of scale. By the way the middle picture is of Grocotts; Mail newsroom around 1900s
  • Digital technology has made reproduction, adaptation and distribution
  • But created a situation of such abundance that it is hard for creative producers to get noticed, has totally disrupted many of the creative industries has flooded the market, has devalued the value of much creative work has enabled easy copying Leading to the phenomenon some call Rip Mix Burn Which is what I have done symbolically with the conference logo in a few minutes using a piece of free software downloaded from the internet, Some artists celebrate the creativity this has unleashed and others bemoan the way in which people steal intellectual property and with little effort distribute it to markets of billions with impunity. The CROWD
  • One of the big question that arises is how to get attention in the face of such abundance STAND OUT FROM THE CROWD And how to deal with the complex intellectual property issues that arise And is fundamentally changing the business model Arguably, the music industry has been rescued by Apple and iTunes store Making it easier to download music And producing proprietary hardware and software that is well-designed, a pleasure to use and a highly desirable brand
  • One creative solution developed in South Africa Free downloads etc Sales of physical books increased Makes knowledge available world wide This a perfect example of the Freemium business model
  • Some have embraced this hybrid economy. Jamendo is one of the many sites where producers load there music for free download and to build an audience Their business model is to either sell premium versions of there product or to draw people to their concerts.
  • And flexible forms of licensing created that enable producers to legally give away certain versions of their work and to charge for others If you're interested, go to Creative Commons
  • Free has also enable global networked learning on an unprecedented scale. This TED talk is a fantatic insight ino the HSP methods of productions Chris Anderson, the head of TED calls it Crowds Accelerated Innovation
  • One example he loves to refer to is the LXD Jonathn Chu realised that online video was enabling rapid evolution of certain dance forms As people learned from each other Narrow-casting, niche communities Networks of learning and creativity And it demonstrates the emerging power of online video, which enables creators to upload visual
  • And of course, digital technologies can be used to assist the marketing of product across massive geographical boundaries
  • Crowdfunding – this is a platform through which artists can invite the public to contribute funds for projects they like In this example, a CT group raised 20% more than asked for with 15 days to go
  • Social network emerged as a way to create communities within the crow And to allow individuals to take advantage of the interconnected crowd
  • NAF has been very skilled at using new technologies
  • Their social media presences Obeys the good practice guidelines
  • While
  • Creative Economy Digital Frontiers

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    3. 3. 2011 2,69 Terabits per second2012 11,92013 ± 24 (forecast)2010 6,8 million internet users2011 8,5 million (25% growth).2012 10 million (forecast) World Wide Worx
    4. 4. Internet Access 7,9-million on cellphones2,48-million only on cellphones6,02-million use multiple devices
    5. 5. Data useSA data revenue up 19.3% year on year Price down 22%11.4m active data users (31.5% growth) 33% buy data bundles Vodacom Q3 (ending December)
    6. 6. Smartphones + 655,000 smartphones 4.8 million active (18% of total) 73 mb in Q1 to 96 mb in Q3 Tablets 120,000 active tablets480 mb per tablet in Q3 (up 100 mb from Q1)
    7. 7. Drive prices down!SA 30th out of 46 African statesFar behind countries where regulatorforced cost-based mobile terminationrates.Namibia has among the cheapestmobile prepaid prices in Africa
    8. 8. learncreate share chat