2. Objective A strategic partnership that allows YOU to Have a 1:1 conversation with YOUR Existing Users > Cost Optimization Potential Users > New Acquisitions Incremental Revenue
3. The Internet Challenge : The Unfortunate 95% reality * E-Marketer Study of E-Commerce Portals, 2008. More than 70% of trafic to site comes from inorganic marketing activities (SEM, Banner, TV Ads, Print Ads etc.)* More than 95% visitors leave the web site without engaging with the brand and without leaving a trace* Huge ad budget leaks
4. Opportunity: The Bright Side They see your website as a potential destination to meet their specific needs BRAND AWARE A majority of these users are interested in buying products, avail services or gather information; that is available on your website IN MARKET A majority of these users form the ‘Target Segment’ who would be visiting your website regularly for their specific needs over a period of time FUTURE POTENTIALS
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9. New User Acquisition Visitor dropped off from home page On clicking the specific movie, visitor is taken to respective page showing all cinemas screening that movie in Mumbai (based on geo-tracing)
10. Visitor Acquisition (International Flights) Visitor dropped off after visiting international flight section On clicking ‘Find’, visitor is taken to landing page which contains schedule of all the current international flights
11. Highlighting a Flight and its Fare for a Particular Route Visitor dropped off after searching Mumbai to Delhi flight options Visitor is routed to the Search Results page with all the possible fares available for that particular route
12. Up-sell Flight Tickets to Train Users Visitor dropped off from train search result page Mumbai – New Delhi On clicking the specific flight option, user is taken to pre-populated search result page on air.irctc.co.in
13. Cross-Sell Holiday Package Visitor browsed flights from Mumbai to Goa and dropped-off On click, user is routed to the MakemyTrip Holiday Package offer landing page
14. Multi-Product Banner Visitor browsed for various products and dropped off Visitor is shown the last 3 Products that he browsed and 1 default product which can be a push strategy by the Advertisers
