Mobile Marketing


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Overview of mobile marketing for retailers.

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Mobile Marketing

  1. 1. Mobile Marketing
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Mobile Marketing Overview </li></ul><ul><li>Text Marketing </li></ul><ul><li>M-commerce </li></ul><ul><li>Statistics </li></ul><ul><li>Recommendations </li></ul>
  3. 3. Categories <ul><li>Mobile Marketing via SMS / MMS </li></ul><ul><ul><li>Short Message Service (SMS) - text-only messaging to mobile phones </li></ul></ul><ul><ul><li>Multimedia Messaging Service (MMS) - messages that include multimedia objects (images, audio, video, rich text) </li></ul></ul><ul><ul><li>WAP Push (Wireless Application Protocol) - a specially formatted SMS within the header of which is included a URL. This usually links to a WAP address </li></ul></ul><ul><li>Mobile Web Marketing - advertising on web pages specifically meant for access by mobile devices </li></ul>
  4. 4. Mobile Web
  5. 5. Text Message Marketing <ul><li>Text-For-Info - send users information on products, promotions and specials </li></ul><ul><li>Text-When-In - automatically send reminders to customers about product availability </li></ul><ul><li>Text-To-Win - run contests and promotions where you choose the odds and winners are selected automatically </li></ul><ul><li>Order status tracking - customers can track status of their order </li></ul><ul><li>Text-To-Vote - collect the opinions of your customers in real-time through interactive polling </li></ul>
  6. 6.
  7. 7. Mobile Advertising <ul><li>Seek to drive traffic to branded Mobile web sites </li></ul><ul><li>Campaign-specific landing page information </li></ul><ul><li>Click-to-call functionality </li></ul><ul><li>E-mail capture </li></ul><ul><li>Personalization of the advertisements, using any of name, age, gender, location and other data. </li></ul>M-commerce Taking the e-commerce website and re-coding it to fit mobile specifications.
  8. 8. Victoria’s Secret Mobile Site
  9. 9. <ul><li>M-commerce solution provider </li></ul><ul><li>Converts datafeed into mobile listing </li></ul><ul><li>Marketing opportunities included: </li></ul><ul><ul><li>Mporia Shopping Mall </li></ul></ul><ul><ul><li>Submitting to Google and Yahoo! mobile search </li></ul></ul><ul><li>Click to call function on product page </li></ul><ul><li>Mporia reports orders back through: </li></ul><ul><ul><li>Individual email for each order </li></ul></ul><ul><ul><li>FTP holding area </li></ul></ul><ul><ul><li>Integration (tech resources) </li></ul></ul><ul><li>Customers can pay through Paypal or credit card </li></ul>
  10. 11. Tech Information <ul><li>HTML code added to web page </li></ul><ul><li>Double opt-in subscription </li></ul><ul><li>Everything done through API </li></ul>
  11. 12. <ul><li>Capture, collect, and manage cell phone and e-mail contacts. Data can be collected using a simple online form, and via Text message sign-up. </li></ul><ul><li>Manage and maintain all the data in a secure database environment and manage all user opt- in and opt- out over the course of the program. Provide the required interface for handling text based responses to &quot;help, stop, etc&quot; required by the carriers. </li></ul><ul><li>Create messages either through a simple online form (template) accessed via a secure password for admin protection along with the ability to add sales, events, specials, order status pulled from current web content. Users can set preferences as to alerts they wish to receive. </li></ul>Mobile Interface
  12. 13. API
  13. 14. - By 2011, the total transaction value of mobile payments is forecast to reach $22 billion worldwide, according to Juniper Research, up from $2 billion — mostly in Asia — this year. Jupiter Research analyst Alan Goode estimates North American mobile purchasers will spend $505 million in 2008, rising to $1.9 billion in 2010. - 40% of U.S. companies with annual revenue of $50 million or more offer mobile web sites, and an additional 22% plan to do so in the next 12 months, according to a new report from Jupiter Research.