This Presentation highlights the various strategies used by brands/companies to promote themselves on Facebook. It also displays the various promotion techniques offered by Facebook
2. Did You Know
http://www.youtube.com/watch?v=Mv5t82XoP68
This video displays
some
Striking Facebook
statistics
3. What Can You Do on Facebook ?
Upload Photo Albums
Choose Privacy Settings
Update Status Messages
Add/Create Applications
Play Games
4. What Can You Do on Facebook ?
Post Messages on the Wall
Tag Friends
Comment on Wall Posts
Make Groups
Create Fan Pages
Take Polls
5. What Can You Do on Facebook ?
New Customer Acquisition
Client Retention
Reputation Management
Customer Engagement
Branding
6. What Can You Do on Facebook ?
Communication
Viral Marketing
Driving web traffic
Building relationships
7. Facebook Groups - Adidas
More User Control Small Scale
Updates in Inbox
8. Facebook Pages - Adidas
Broadcast Brand Updates
Updates through the page
Brands & Business Create Engagements
9. Fan Pages – Some Tips
The landing page should never be the Wall
Create a compelling Avatar ( Use pictures along with the logo)
10. Facebook Groups Vs Pages
Groups – Limit number of users to 5000
Pages – No limit on the number of Fans
Groups – Created by individuals
Pages – Created by Businesses
Group – Does not give visitor statistics
Pages – Gives detailed visitor statistics according to demographics, location, etc
11. Facebook Groups Vs Pages (Contd)
http://www.youtube.com/watch?v=mCcD4OS6SpI&feature=related
This video
compares Facebook
Groups with
Facebook Pages
12. Integrate Business With Facebook
Add your website / blog URL on the profile page
Talk about the work you do
Can Connect in their Gain Access to Their
Environment Friends
Business Side
of Facebook
Share Various Types of Stay Front & Center in
Content Their Mind
13. Feeds to Facebook
Unlimited Reach & Exposure
More Credibility since Facebook is personal in nature
Continual Updates – Viral
14. Finding Fans on Facebook
Tweet About
the Page
Post Page
Link on
Websites,
Blogs
Email Existing
Friends About
the Page
15. Facebook Marketing Strategies
Facebook Engagement Ads
Polls
Videos Facebook
Facebook Pages
Branded gifts Applications
Event Management
Fan Pages
Hybrid Engagement
This video
describes the
options Facebook
Offers
Businesses/Brand
s to promote
themselves
http://www.youtube.com/watch?v=-wHsfeWkXvM
16. Polls
Results broken down by age group and gender
Can reach 100 responses within 30 minutes
Real - time responses
Users opinion on any topic
Honest Feedback
17. Budwieser Polls
Budweiser asks consumers to help select which commercial to show during The Big
Game of Football
18. BMW Contest
Created a contest for valuable
information about demographics
Questions are company and
brand specific for die-hard fans
Specialized questions and
prizes
Participants are true fans
http://www.youtube.com/watch?v=luZH0kWpCpY
19. Videos
Extended commercials
No limitation on length
Videos go viral
http://www.youtube.com/watch?v=rRcognsyqNY
Adidas
These are one of the
many ads posted on
the Facebook pages
of Adidas & Walmart
http://www.youtube.com/watch?v=eLJXNFrnRGE
Walmart
20. Videos - Pringles
Audience reacts well to
comedy
Videos on fan pages
have potential to go viral
When fans “Like” the
video, the brand gets
promoted
The Pringle Ad on Facebook Page can be viewed at :
http://www.facebook.com/?ref=home#!/video/video.php?v=638597528485&ref=mf
28. Adidas Fan Page
Ran a contest on
Facebook
Promoted the contest
not only before it
started, but also after it
ended
Used their page to
share the winner‟s
blogs, photos and
videos from the Adidas
party
29. Adidas “Your Area Tab” - USP
A website like feeling
The user is involved
31. IKEA‟s Facebook Strategy – PhotoTagging Genius
The Swedish furniture company opens
new store in Malmo, Sweden
Thousands of users promoted IKEA‟s
new store through Facebook
http://www.youtube.com/watch?v=0TYy_3786bo
This video describes
IKEA’s Brilliant
Facebook Strategy
32. Pizza Hut‟s Facebook Strategy – Place An Order
Place an order while you browse on Facebook
Creates heavy customer engagement
Direct Sales
34. Networked Blogs http://www.facebook.com/apps/application.php?id=9953271133
On profile page or the boxes tab
Displays your blog and any blogs you want to read
Notes http://www.facebook.com/apps/application.php?id=2347471856
Default application to the right of the profile
Can add RSS feeds of you and your friends
36. GL Print Business Card http://www.facebook.com/apps/application.php?id=8298513388
Create your digital business card
Professional Profile http://www.facebook.com/apps/application.php?id=2358483321
Creates a tab for your professional activities, contacts and other information
38. PodCast Player http://www.facebook.com/apps/application.php?id=8444982535
Share audio interviews/ company‟s podcast on your profile
SlideShare http://www.facebook.com/apps/application.php?id=2490221586
Connect your slideshare account to your profile
39. Facebook Top 10 Applications
MAU – Monthly Average Users
Source : www.allfacebook.com
45. Ad Copies
The bagel image really stands out on the white background, and the ad copy announces
their free offer in a quick, simple way
46. „Best Buy‟ Promotion Strategy
„Best Buy‟ asked Fans about their favorite vampire movies and then put them all on sale
47. Design Ads For Each Stage
Awareness
Education
Engagement
Action
48. CM Photographics – Professional Photographers
Objective
Advertise on Facebook to drive traffic to their site and acquire qualified leads
Solution
CM Photographic could the ability to target their exact demographic which was
24 - 30 year old women
Their Relationship status on Facebook indicated that they were engaged
49. CM Photographics – Professional Photographers
Results
Over 12 months, CM Photographics generated nearly $40,000 in revenue directly
from a $600 advertising investment on Facebook
60% became qualified leads and actively expressed interest in more information
50. Wisechoice.com
WiseChoice is founded to help high school students make better decisions about
choosing a four year college
Objective
With a six month deadline, WiseChoice set out to get at least 50 recent graduates
from 1,300 4-year colleges in the U.S. to complete a 20 minute survey about
life on campus
Solution
Targeting college, age and year in school, WiseChoice was able to find the
respondents they needed, even at schools as small as 600 students
51. Wisechoice.com
Results
80% of the students who came to the survey from Facebook were qualified versus
only 46% from other marketing programs
45% of the Facebook users who started the survey completed it versus only 28%
from other marketing channels.