Engagement Overdrive Creative Inspired By Insights

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Engagement Overdrive Creative Inspired By Insights

  1. 1. Engagement Overdrive Creative inspired by Insights Session Preview
  2. 2. Your presenters for Engagement Overdrive: Kent O’Hara Michael J Oliver kent.ohara@nissan-usa.com @michaeljoliver Director, Sales & Marketing SVP, Creative DirectorNissan North America, Inc. The Marketing Store Worldwide @NissanNews www.nissanUSA.com @marketingstore www.themarketingstore.com
  3. 3. 6 take-aways, proven to drive engagement and effectiveness in direct marketing campaigns ... Know Your Customers FOCUS FOCUS FOCUS • Knowing what matters most • Going beyond rigid segments Map the Experience • Affecting Behavior, Attitude, & CognitionBuild BIG Creative Platforms BETTER BRIEFS Test, Iterate, & Evolve Engagement Overdrive Creative inspired by Insights Session Preview Session begins at 11:30am Tuesday, October 16th, Breakers EK
  4. 4. 6 take-aways, proven to drive engagement and effectiveness in direct marketing campaigns ... Know Your Customers FOCUS FOCUS FOCUS Map the Experience • Identify key metrics to measure success • The role of convenience, value, and trustBuild BIG Creative Platforms • The importance of staying customer-centric BETTER BRIEFS Test, Iterate, & Evolve Engagement Overdrive Creative inspired by Insights Session Preview Session begins at 11:30am Tuesday, October 16th, Breakers EK
  5. 5. 6 take-aways, proven to drive engagement and effectiveness in direct marketing campaigns ... Know Your Customers FOCUS FOCUS FOCUS Map the ExperienceBuild •BIG Creative Platforms The power of visualizing the customer journey BETTER BRIEFS • Experience mapping techniques • Identifying and targeting engagement opportunities Test, Iterate, & Evolve Engagement Overdrive Creative inspired by Insights Session Preview Session begins at 11:30am Tuesday, October 16th, Breakers EK
  6. 6. 6 take-aways, proven to drive engagement and effectiveness in direct marketing campaigns ... Know Your Customers FOCUS FOCUS FOCUS Map the ExperienceBuild BIG Creative Platforms BETTER BRIEFS • Key components to going BIG • Platform “Brand-Building” Test, Iterate, & Evolve • Nissan Platform evolution Engagement Overdrive Creative inspired by Insights Session Preview Session begins at 11:30am Tuesday, October 16th, Breakers EK
  7. 7. 6 take-aways, proven to drive engagement and effectiveness in direct marketing campaigns ... Know Your Customers FOCUS FOCUS FOCUS Map the Experience • Brief fundamentals • Insights that lead to inspired ideasBuild BIG Creative Platforms • Putting the customer in your brief BETTER BRIEFS Test, Iterate, & Evolve Engagement Overdrive Creative inspired by Insights Session Preview Session begins at 11:30am Tuesday, October 16th, Breakers EK
  8. 8. 6 take-aways, proven to drive engagement and effectiveness in direct marketing campaigns ... Know Your Customers FOCUS FOCUS FOCUS Map the ExperienceBuild BIG Creative Platforms BETTER BRIEFS Test, Iterate, & Evolve • Learning from customers • Agile creative production • Evolution of creative - visuals, messaging, layout Engagement Overdrive Creative inspired by Insights Session Preview Session begins at 11:30am Tuesday, October 16th, Breakers EK
  9. 9. 6 take-aways, proven to drive engagement and effectiveness in direct marketing campaigns ... Know Your Customers FOCUS FOCUS FOCUS Map the ExperienceBuild BIG Creative Platforms BETTER BRIEFS Test, Iterate, & Evolve Engagement Overdrive Creative inspired by Insights Session Preview Session begins at 11:30am Tuesday, October 16th, Breakers EK
  10. 10. Engagement Overdrive Creative inspired by Insights Session begins at 11:30am Tuesday, October 16thBreakers EK

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