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Future Visioning


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Future Visioning

  1. 1. Future Visioning The importance of visualising new ideas VLERICK BUSINESS SCHOOL Valentijn Destoop, Partner innovation & design Wonderland, Digital innovation & acceleration.
  2. 2. Readings
  3. 3. One of the best ways to get people thinking about the future is to show them what it could look like.
  4. 4. Disciplinary lenses Semantics and language Experience levels Misalignment in Culture or Vision
  5. 5. Visioning generates a common goal, hope, and encouragement; offers a possibility for fundamental change; gives people a sense of control; gives a group something to move toward; and generates creative thinking and passion.
  6. 6. Why Now? Though low-fidelity prototyping has existed for centuries, it has recently become popular with the spread of agile design methodologies, inspired by several movements: Design thinking advocates for “thinking with your hands” as a way to build empathetic solutions. Lean startup relies on early validation and the development of a minimum viable product to iterate on. User-centered design calls for a collaborative design process where users deliver continual feedback based on their reactions to a product’s prototype.
  7. 7. build entire product build MVP build MVP build MVP build MVP founders vision find customers traditional validated learning risk time high risk risk Traditional
  8. 8. build MVP build MVP build MVP build MVP founders vision validated learning user needs iterate & pivot iterate & pivot iterate & pivot time high risk risk time Validated learning
  9. 9. Innovation strategies
  10. 10. Function Idea User Experience What to validate
  11. 11.
  12. 12.
  13. 13. Sketch Evocative, Suggest, Explore, Question, Propose, Provoke, Tentative, Non-committal Dedactic, Describe, Refine, Answer, Test, Resolve, Specific, Depiction Prototype
  14. 14. Types Sketch Wireframe Prototype Design Ideas, possibilities to pursue Structure, overall flow Structure, flow, and details (without final visual design) Final branded and full developed product Iteration Level of Fidelity Commitment High Low IDEATION CONCEPT VISUALISATION REFINEMENT USABILITY
  15. 15. Prototype the Functionality's Or how will it work?
  16. 16. Low High
  17. 17. Tools
  18. 18. Sketch
  19. 19. Moqups
  20. 20. Invision
  21. 21. Allthingstalk
  22. 22. Examples
  23. 23. Prototype the User Experience Or how will it feel when interacting?
  24. 24. HighLow
  25. 25. Tools
  26. 26. UX Honeycomb
  27. 27. Google material design
  28. 28. iOS Human interface guidelines
  29. 29. Examples
  30. 30. Prototype the Idea Or what is the vision?
  31. 31. Low High
  32. 32. Tools
  33. 33. Kickstarter
  34. 34. Storyboarding
  35. 35. Storyme
  36. 36. Google Ventures design sprints
  37. 37. Examples
  38. 38. “ We like to spark discussion about future scenarios by trying to portray the evolution of key trends in the form of a vision video. Our team has been producing these publicly-facing videos for years, and the play a key role in our internal processes for identifying and designing experiments. We also use these videos for external communications and partner engagements. “ Microsoft Lab
  39. 39. We believe design can really make a difference. It helps envision a better future, but also makes those visions a reality. It lets us place people firmly at the center of everything we do. And it supports our passionate belief that we can help make the world healthier and more sustainable through a future we design together. Philip design manifesto
  40. 40. Recap Example: Hyperloop
  41. 41. 1870
  42. 42. 2013
  43. 43. 2016
  44. 44. 2016
  45. 45.
  46. 46. Begin with the end in mind Valentijn Destoop, Partner innovation & design Wonderland, Digital innovation & acceleration.