1.
Future Visioning
The importance of visualising new ideas
VLERICK BUSINESS SCHOOL
Valentijn Destoop, Partner innovation & design
Wonderland, Digital innovation & acceleration. wonderland.network

2.
Readings

3.
One of the best ways to get people
thinking about the future is to show
them what it could look like.

4.
Disciplinary lenses
Semantics and language
Experience levels
Misalignment in Culture or Vision

5.
Visioning generates a common goal, hope, and
encouragement; offers a possibility for fundamental
change; gives people a sense of control; gives a
group something to move toward; and generates
creative thinking and passion.

6.
Why Now? Though low-fidelity prototyping has
existed for centuries, it has recently become
popular with the spread of agile design
methodologies, inspired by several movements:
Design thinking advocates for “thinking with
your hands” as a way to build empathetic
solutions.
Lean startup relies on early validation and the
development of a minimum viable product to
iterate on.
User-centered design calls for a collaborative
design process where users deliver continual
feedback based on their reactions to a
product’s prototype.

7.
build entire product
build MVP build MVP build MVP build MVP
founders
vision
find
customers
traditional
validated learning
risk
time
high risk
risk
Traditional

8.
build MVP build MVP build MVP build MVP
founders
vision
validated learning
user
needs
iterate & pivot iterate & pivot iterate & pivot
time
high risk
risk
time
Validated learning

9.
Innovation strategies

10.
Function
Idea
User Experience
What to validate

11.
https://www.youtube.com/watch?v=BSBTCOEdLkA

12.
https://www.youtube.com/watch?v=2kIekmfaGd0

13.
Sketch
Evocative, Suggest, Explore,
Question, Propose, Provoke,
Tentative, Non-committal
Dedactic, Describe, Refine,
Answer, Test, Resolve, Specific,
Depiction
Prototype

14.
Types
Sketch Wireframe Prototype Design
Ideas, possibilities
to pursue
Structure,
overall flow
Structure, flow, and
details (without final
visual design)
Final branded and
full developed
product
Iteration
Level of
Fidelity
Commitment High
Low
IDEATION
CONCEPT
VISUALISATION
REFINEMENT USABILITY

15.
Prototype the Functionality's
Or how will it work?

16.
Low High

17.
Tools

18.
Sketch

19.
Moqups

20.
Invision

21.
Allthingstalk

22.
Examples

23.
Prototype the User Experience
Or how will it feel when interacting?

24.
HighLow

25.
Tools

26.
UX Honeycomb

27.
Google material design

28.
iOS Human interface guidelines

29.
Examples

30.
Prototype the Idea
Or what is the vision?

31.
Low High

32.
Tools

33.
Kickstarter

34.
Storyboarding

35.
Storyme

36.
Google Ventures design sprints

37.
Examples

38.
https://www.microsoft.com/enterprise/productivityvision/default.aspx
“ We like to spark discussion
about future scenarios by trying
to portray the evolution of key
trends in the form of a vision
video. Our team has been
producing these publicly-facing
videos for years, and the play a
key role in our internal processes
for identifying and designing
experiments. We also use these
videos for external
communications and partner
engagements. “
Microsoft Lab

39.
We believe design can really make a difference. It
helps envision a better future, but also makes those
visions a reality. It lets us place people firmly at the
center of everything we do. And it supports our
passionate belief that we can help make the world
healthier and more sustainable through a future we
design together.
Philip design manifesto

40.
Recap
Example: Hyperloop

41.
1870

42.
2013

43.
2016

44.
2016

45.
https://www.youtube.com/watch?v=5UZS5vnnZI8

46.
Begin with the end in mind
Valentijn Destoop, Partner innovation & design
Wonderland, Digital innovation & acceleration. wonderland.network