Communications Convergence: Break through the clutter and    increase lifetime value
AGENDAMovements in marketing• Ramesh Ratan, Vice President  Pitney Bowes Marketing Services Providers     Advances in anal...
NOISE
Personal identity   Female        Transactions    Age 22                        Buenos Aires, Argentina                   ...
BIGDATA
RELEVANCECLARITYPREFERENCE
AGENDAMovements in marketing• Ramesh Ratan, Vice President, Pitney Bowes  Marketing Services Providers     Advances in ana...
EVERYCUSTOMER    IS UNIQUE
TRENDS IN CUSTOMER    ANALYTICS            Dark data            New dataAnalytics Everywhere
OLD WAYS OF WORKING DON’T SCALE…
OLD WAYS OF WORKING DON’T SCALE…
NEWREALITY
NEW              24 hours of Flickr: oneREALITY                million prints!          “Photography in abundance”   -- Er...
NEWTOOLS ARE NEEDED…
NEW TOOLS ARE  NEEDED…Profile key customer attributes on the fly       and compare to overall base
AGENDAMovements in marketing• Ramesh Ratan, Vice President, Pitney Bowes  Marketing Services Providers     Advances in ana...
MAKING IT HAPPEN… EVOLUTIONOF SKILL SETS• Traditional Print• Digital Print• Variable Data  processing and  production• ”i-...
MAKING IT HAPPEN…  QUALITY AND SPEED
MAKING IT HAPPEN...PUSHING THE ENVELOPE                         Video >>
MAKING IT HAPPEN…
MAKING IT HAPPEN…PERSONAL CONNECTIONS AWARD
MAKE IT HAPPEN   CONTACT USRamesh Ratan - ramesh.ratan@pb.comMark Smith - mark.smith@pb.comDave Fenske - davef@fenskemedia...
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Communications Convergence: Break through the Clutter and Increase Lifetime Value

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Communications Convergence: Break through the Clutter and Increase Lifetime Value

  1. 1. Communications Convergence: Break through the clutter and increase lifetime value
  2. 2. AGENDAMovements in marketing• Ramesh Ratan, Vice President Pitney Bowes Marketing Services Providers Advances in analytics and technology • Mark Smith, Senior Vice President & General Manager Pitney Bowes Software Making it happen • Dave Fenske, Vice President Fenske Media
  3. 3. NOISE
  4. 4. Personal identity Female Transactions Age 22 Buenos Aires, Argentina Married with 3 children Online consumer Purchases Rents appartment Owns 5 year old Toyata Existing customer of Location Demographic Data one product No life insurance Part time job Time Behavior Lives 5 minute drive time from my branch/store context Match profile of my Psychographic Data best customer Prefers email correspondance Sociographic DataYOURDATA
  5. 5. BIGDATA
  6. 6. RELEVANCECLARITYPREFERENCE
  7. 7. AGENDAMovements in marketing• Ramesh Ratan, Vice President, Pitney Bowes Marketing Services Providers Advances in analytics and technology • Mark Smith, Senior Vice President & General Manager Pitney Bowes Software Making it happen • Dave Fenske, Vice President, Fenske Media
  8. 8. EVERYCUSTOMER IS UNIQUE
  9. 9. TRENDS IN CUSTOMER ANALYTICS Dark data New dataAnalytics Everywhere
  10. 10. OLD WAYS OF WORKING DON’T SCALE…
  11. 11. OLD WAYS OF WORKING DON’T SCALE…
  12. 12. NEWREALITY
  13. 13. NEW 24 hours of Flickr: oneREALITY million prints! “Photography in abundance” -- Erik Kessels
  14. 14. NEWTOOLS ARE NEEDED…
  15. 15. NEW TOOLS ARE NEEDED…Profile key customer attributes on the fly and compare to overall base
  16. 16. AGENDAMovements in marketing• Ramesh Ratan, Vice President, Pitney Bowes Marketing Services Providers Advances in analytics and technology • Mark Smith, Senior Vice President & General Manager Pitney Bowes Software Making it happen • Dave Fenske, Vice President, Fenske Media
  17. 17. MAKING IT HAPPEN… EVOLUTIONOF SKILL SETS• Traditional Print• Digital Print• Variable Data processing and production• ”i-tools” (integrated communications)
  18. 18. MAKING IT HAPPEN… QUALITY AND SPEED
  19. 19. MAKING IT HAPPEN...PUSHING THE ENVELOPE Video >>
  20. 20. MAKING IT HAPPEN…
  21. 21. MAKING IT HAPPEN…PERSONAL CONNECTIONS AWARD
  22. 22. MAKE IT HAPPEN CONTACT USRamesh Ratan - ramesh.ratan@pb.comMark Smith - mark.smith@pb.comDave Fenske - davef@fenskemedia.com

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