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- 2. Introduction ● Schema markup, found at Schema.org, is a form of microdata. ● Otherwise Called as structure data ● Schema markup is a great way to help your website stand out from your SEO competitors ● Increase click through rate ● It is recogonized by Bing, Google, Yadex,etc… ● Helps getting higher rank in SERP
- 3. How schema markup work ● Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results. ● schema microdata is applied to the content of a page to define exactly what it is and how it should be treated. ● Schema elements and attributes can be added directly to the HTML code of a web page to provide the search engines' crawlers with additional information. ● Adding a sitelink search box through website schema to allow the users to search for their desired products
- 4. What Is Schema Used For? ● Businesses and organizations ● Events ● People ● Products ● Recipes ● Reviews ● Videos
- 5. How to schema to your webpages Using Microdata : ● Microdata is a great place for beginners to start because it’s so easy to use. ● to add schema to your webpages, you need to figure out the ‘item type’ of the content on your webpage Using RDFa ● RDFa is an acronym for Resource Description Framework in Attributes. ● RDFa is an extension to HTML5 and it was designed to aid users in marking up structured data. ● This is especially useful if you want to add structured data that stretches beyond the limits of Schema.org. JSON-LD ● One of the easiest ways to add Schema's structured markup to a page is to use JSON-LD. When complete, copy the newly generated JSON-LD on the right. ... Paste JSON-LD in the <head> section of your HTML document.
- 6. Benefits of schema Markup The most common rich snippet content types include: ● “How to” markup ● Product type markup ● Reviews markup ● Software markup ● FAQ markup 1. with structured reviews, Google can show recipes with the most five-star ratings at the top of their results. 2. songs and albums, Google can show what songs an artist sings as a series of rich cards.
- 7. EXAMPLE