The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX

#seomistakes at #engagepdx by @aleyda
The Most
Damaging SEO
Issues or
Mistakes in
2021… and how
to avoid them.

Achieving SEO
success in
Processes/Projects/
Initiatives is Hard
https://twitter.com/aleyda/status/1422869276537536513

Of course, there are
ways to “hack” your way
to success but you’ll
need a few millions and a
time machine!

SEO is continuously
evolving and
becoming more
complex to achieve
results…

Higher SEO
maturity across
most profitable
industries
The evolution of
Websites Tech
Stack (JS)
Growing
competition and
barriers to entry

Better user
search experience
and higher
retention and
growth
Shift and
sophistication in
user search
behavior
Search algorithm
and presentation
improvements

More
complexity to
manage
expectations and
project
execution
More
resources to
invest in bigger
companies but
high bureaucracy
to implement
More flexibility to
implement in
smaller companies
but lower resources

This complexity
generates a series of
common challenges,
issues & mistakes that
negatively affect SEO
processes outcomes

https://twitter.com/aleyda/status/1415224977113165827
What are the most
common damaging
issues through the
SEO process?

Let’s go through them and the best
ways to avoid or overcome them for
a successful SEO Process in 2021

1. Lack of
resources &
support from
decision makers
to fund and
integrate SEO
efforts to
achieve results

This is due to the lack of understanding of SEO potential &
scope by decision makers, hence lack of support & patience

… as well as treating SEO
as an “afterthought”
rather than integrating it
as needed within the
organization to facilitate
the execution and results
achievement

These issues begin
when the SEO process
is sold to decision
makers! Make sure to
check if: Is there a real
fit for SEO? Are the
expectations aligned?

There are 4 fundamental criteria to qualify by
 
identifying fit and align expectations in SEO
There should be
budget to invest and
team involvement to
support in content,
development and link
building
There should be
flexibility in the used
Web platform and
established processes
to implement SEO
actions
There’s acceptance
that results will be
tied to execution and
context, so results
might need to be
updated, along
actions priorities if
these change
There should be
willingness to wait
long-term and
execute at an on-
going basis to see
results
Resources Flexibility Goals Context

Diagnosing
customer needs
Crafting a
potential solution
Establishing value
Understanding
the buying center
/ decision making
unit (DMU)
Positioning proof,
ROI and the total
solution
Negotiating a
win-win solution
Following up to
ensure customer
success
Prospecting
Follow a solutions sales process, in which SEO specialists
 
and decision makers should be involved
https://en.wikipedia.org/wiki/Solution_selling

Although ideal scenarios are unlikely, you can
 
maximize the chances to have w/ “better clients”

Are you afraid you
will never close a
new SEO client or
find a new job?

Position yourself in the SEO market to attract the
 
right clients (what makes you the best for them?)
What’s your
specialization? SEO
area, sector, platforms,
company size
Why they should
trust you vs. others?
Establish trust based
on your experience
and past results
Why is
easier to work
with you? Make it
more convenient by
developing your own
tools, frameworks to
facilitate the
process

Like Els in UX & CRO

A great fit and alignment w/ the decision maker is
 
fundamental, so they can become your champion

Low number of great clients High number of bad clients
Remember that it should be about a positive ROI
 
for them and for you, not raw clients numbers
>

FAST SITE
SPEED
STRUCTURED

DATA THAT SPECIFIES
CONTENT
MEANING
BACKLINKS INTERNAL LINKS
MULTIDEVICE
FRIENDLY
INDEXABLE
CONTENT
AUDIENCE
SEARCH
BEHAVIOR
RELEVANT,
COMPREHENSIVE TEXT,
VIDEO & IMAGE
CONTENT THAT
FULFILLS SEARCH
INTENT
CRAWLABLE
NAVIGATION &
CONTENT
SECURE
WEBSITE
NO INTRUSIVE
AND STABLE
LAYOUT
CONTENT EXPERTISE,
AUTHORITATIVENESS,
TRUSTWORTHINESS
PR/SOCIAL/CONTENT MARKETING
CONTENT STRATEGY/COPYWRITING/
CONTENT MARKETING/WEB
DEVELOPMENT
WEB DESIGN/WEB
DEVELOPMENT/DEVOPS
AUDIENCE RESEARCH / MEASUREMENT
POPULARITY
RELEVANCE
CRAWLABILITY & INDEXABILITY
On the other hand, our recommendations impact and need
the alignment and support of many other areas for execution

…then SEO also
needs resources
approval from
decision makers
who don’t
understand
technicalities but
about revenue

Use Robert Cialdiani’s 7th principle of
influence, “unity” to gain support across
areas and from decision makers
….

Cialdiani’s is a highly respected psychologist and best selling
author, that established 6 initial principles for persuasion
https://cxl.com/blog/cialdinis-principles-persuasion/

… he then added a
7th principle: Unity,
which is sense of
belonging. Use it to
influence change &
gain support, via the
most important
aspect we all share
and look to: goals
https://cxl.com/blog/cialdini-unity/

Establish your SEO goals by following a top-to-down
approach to connect and “unify" them to business ones
COMMUNICATION SOFTWARE COMPANY
Biz Goals
 
[What Decision
Makers care
About]
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE
PROFESSIONALS
INCREASE 400% TRAFFIC TO MID-BOTTOM OF THE FUNNEL
CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS
SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND
PRODUCTS PAGES
….
SEO goals
 
[What SEOs care about]
TAKE INTO TOP 3 POSITIONS OF CURRENT
TOP 10 FOR MID-BOTTOM OF THE FUNNEL
QUERIES TARGETED BY SOFTWARE
LISTINGS AND COMPARISONS PAGES
 
TAKE INTO TOP 10
PILLAR PAGES OF
COMMS SOFTWARE
FOR REMOTE
PROFESSIONALS

… this will allow you to show the impact that your SEO goals
will have to the business ones, & why you need support
COMMUNICATION SOFTWARE COMPANY
Biz Goals
 
[What Decision
Makers care
About]
SEO goals
 
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE
PROFESSIONALS
INCREASE 400% TRAFFIC TO MID-BOTTOM OF THE FUNNEL
CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS
SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND
PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT
TOP 10 FOR MID-BOTTOM OF THE FUNNEL
QUERIES TARGETED BY SOFTWARE
LISTINGS AND COMPARISONS PAGES
 
TAKE INTO TOP 10
PILLAR PAGES OF
COMMS SOFTWARE
FOR REMOTE
PROFESSIONALS
….
1. YOU’RE TRYING TO GET THIS
2. TO OBTAIN THIS!

INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS
INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE
FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
….
The top-to-down goals should be also applied to other areas to
establish shared goals, showing why you need to collaborate
TOP-TO-DOWN SEO GOALS
Biz Goals
 
[What Decision
Makers care
About]
SEO goals
 
TOP-TO-DOWN CONTENT GOALS
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS
IMPROVE KEY REMOTE WORK USER JOURNEY CONTENT
ORGANIC SEARCH TRAFFIC BY 250%
INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE
FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE
LISTINGS, COMPARISONS, REVIEWS AND PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT TOP
10 FOR MID-BOTTOM OF THE FUNNEL QUERIES
TARGETED BY SOFTWARE LISTINGS AND
COMPARISONS PAGES
 
TAKE INTO TOP 10
PILLAR PAGES OF COMMS
SOFTWARE FOR REMOTE
PROFESSIONALS
IMPROVE KEY REMOTE WORK USER
JOURNEY CONTENT SOCIAL TRAFFIC BY 50%
Content goals
 
[What the Content
team cares about]
….
IMPROVE KEY REMOTE WORK
USER JOURNEY CONTENT
ENGAGEMENT BY 50%

Whenever asking for resources or support use the
 
unified goals to talk about what they actually care about
WITH DECISION MAKERS WITH OTHER AREAS [EG. CONTENT]

Also remember to
not only ask for
support and
resources, but also
share with them
your “unified”
results making all
the involved areas
part of the wins too

Validate your SEO goals by using the SMARTER principles,
 
to ensure impact, meaningfulness & easier communication
SMARTER
Specific
 
[Significant]
Measurable
 
[Meaningful]
Attainable
 
[Action
 
Oriented]
Relevant
 
[Rewarding]
Time-Bound
 
[Trackable]
Evaluated
 
[Ethical]
Reviewed
 
[Rewarding]

“Grow 250% commercial organic search traffic by taking top
10 to 3 positions mid+bottom funnel queries in 1 year”
Specific [Significant]: Will allow to achieve the desired business goals (+150% sales)

Measurable [Meaningful]: Organic search revenue, traffic and rankings can be tracked

Attainable [Action Oriented]: You’ll have reasonable time to see results (1 year)

Relevant [Rewarding]: It will impact the relevant areas/sections to achieve sales goals

Time-Bound [Trackable]: It should be achieved during a specific time (1 year)

Evaluated [Ethical]: Its evolution will be assessed at the end of each month

Reviewed [Rewarding]: Its activities will be reviewed based on their impact

Run different forecast scenarios to verify attainability
 
(and different ways to achieve) your SMARTER goals
seomonitor

Do you want to develop the forecasts from scratch yourself?
Take a look at these excellent resources!
HTTPS://MOZ.COM/BLOG/SEO-FORECASTING-IN-GOOGLE-SHEETS
HTTPS://ERUDITE.AGENCY/INSIGHTS/FORECASTING-FOR-SEO-
CREATING-EXPECTATION-AND-SHOWING-RETURN-ON-INVESTMENT/

In your communications use the “Genchi
Genbutsu” principle to gain support by
allowing others to “see for themselves”

The “Genchi Genbutsu”
principle means “go and
see… To understand a
situation one needs to
observe what is
happening at the site
where work actually
takes place”

Use it to gain support, when building a case or
recommending, like requesting budget to decision makers
SHOW THE SERPS AND HOW THE
OTHER PLAYER PAGE IS GETTING
THE TRAFFIC! SHOW HOW MUCH
THE TRAFFIC COSTS TOO

… if you’re talking with decision makers, always show the
impact to the bottom line of not being optimized
SHOW HOW YOU’RE LOSING MONEY WITH NON-OPTIMIZED
CATEGORIES COMPARING WITH OPTIMIZED ONES

It’s about showing
business impact
when building the
case for SEO so it’s
evident how it’s key
to achieve the
organization & other
areas ultimate goals

2. SEO
Execution
Errors due to a
lack of
stakeholders
Understanding
& SEO Quality
Assurance
Framework

To avoid common SEO
misconfigurations and
Implementation errors
and if they end up
happening, to be alerted
before it’s too late

These issues are only
exacerbated nowadays
by the added complexity
of some Web platforms
over-relying on JS to
render critical content
and configuration

Way too many times!
https://www.slideshare.net/aleydasolis/the-worst-technical-seo-nightmares-and-how-to-avoid-them

Set a healthy SEO framework for education, validation
and monitoring workflows to avoid errors & friction
https://www2.slideshare.net/aleydasolis/the-worst-technical-seo-nightmares-and-how-to-avoid-them
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
SET RECURRING CRAWLS
 
WITH SEO CRAWLERS
SEO CONFIGURATION ALERTS TOOLS
 
(LITTLE WARDEN, CONTENT KING)
WEB PLATFORMS SEO CONFIGURATION
CHECKS
SEARCH TRENDS TOOLS
RANK TRACKERS
WEB ANALYTICS TOOLS
VALIDATION
MONITORING
MENTIONS & BACKLINKS ALERTS MENTIONS/BACKLINKS TOOLS
WEBSITE SEARCH CRAWLING ISSUES ALERTS WEB SERVER LOG MONITORING TOOL
AND SEARCH CONSOLE
CREATE PERSONALIZED GUIDELINES
WITHIN WIKI/PM PLATFORM
DO LIVE (AND RECORD) WEBINARS &
Q&AS WITH INVOLVED TEAMS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL ACTIVITIES
SPAM OR MANUAL ACTIONS ALERTS GOOGLE SEARCH CONSOLE
HEALTHY SEO FRAMEWORK

With education efforts, by establishing an SEO
evangelization program across teams by doing trainings
๏ Personalize training to each team

๏ Add relevant company’s examples

๏ Don’t blame, acknowledge is team effort

๏ Record and show to every team member
when onboarding

๏ Do monthly Q&As with relevant teams

Establishing personalized
validation resources per
teams, like SEO
checklists to be used
across teams whenever
there’s a change on the
Website…
https://docs.google.com/spreadsheets/d/1LGc9RxurRTv2K0Zsckh1cirEQ9E9rP7-04k1wnVIkhg/view

Agreeing on a release validation workflow before/after
launching, taking into consideration “what-ifs” scenarios
PRE-RELEASE SEO
VALIDATION: OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE
SEO VALIDATION:
OK?
YES
NO
FIX
ON-GOING SEO
VALIDATION: OK?
YES
NO
FIX IN LESS
24H
REVERSE CHANGE

Making sure to set automated and on-demand Web crawls
 
to validate with and without JS enabled to identify gaps
Ryte, Sitebulb, Screaming Frog, Botify

INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
NO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
YES
Implementing automated
validation workflows
within the Web platform
to follow SEO best
practices that are feasible
to automate, and facilitate
the validation

Setting real time SEO configuration monitoring and
alerts, to be warned if they change unexpectedly …
Contentking & Little Warden

… as well as monitoring alerts for drastic rankings and
organic search traffic and conversion changes
Advanced Web Ranking

Advanced Web Ranking
To avoid this from
happening

3. Lack of
consistency and
prioritized
management of
activities to
execute actions
and maximize
impact

What happens if you have limited resources within a restrictive
timeline to release way too many changes? Prioritize!

Use the Eisenhower matrix, a productivity framework to
prioritize tasks by categorizing using urgency and importance

IMPACT
EFFORT
1.

To Execute
 
Now
Don’t
Do
2.

To Assess
 
&
Prioritize
2.

To Assess
 
&
Prioritize
To maximize your SEO productivity use the same principle to
prioritize your SEO activities based on impact and effort

IMPACT
EFFORT
1.

To Execute
 
Now
Don’t
Do
2.

The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX

To Assess
 
&
Prioritize
2.

To Assess
 
&
Prioritize
Assess and prioritize those with high impact/high effort
 
and low impact/low effort
Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher
Medium impacting with
high effort
6 4 12
Low impacting with high
effort
4 4 8
Low impacting with very
high effort
4 2 6
Very low impacting with
very high effort
2 2 4

Use this SEO Recommendations Prioritization Template
 
in Google Sheets
https://docs.google.com/spreadsheets/d/15dD2VFzE203ZIKD-vTqlg3Wg-YQY9a-HS5J7AT-S4jA/view

What happens when you have activities that seem to have
similar effort and impact?

Use second-order thinking to select the one that will ultimately
have more positive implications towards goals achievement
https://fs.blog/2016/04/second-order-thinking/

What will be the task
ultimate impact towards
the site functionality
and business beyond
SEO? Choose that with
the most positive one, it
will allow you to gain
easier support too
https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/

No SEO process can
be successful without
effectively managing
time, quality, and
budget, which is why
we need to integrate
Project Management
principles while
avoiding bureaucracy

Start by asking the 5Ws
(and the H) that should
be answered by every
project that manage
efficiencies when
planning and executing
activities
https://www.ipma.world/5ws-1h-a-technique-to-improve-project-management-efficiencies/

Answer the 5Ws and H in each of your SEO recommendations,
facilitating actionability and prioritization
WHAT IS IT ABOUT
WHY IS IT IMPORTANT
HOW IT SHOULD BE IDEALLY
WHO SHOULD IMPLEMENT
WHERE HAS IT BEEN FOUND
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screen
shot
SCENARIO 1
HOW CAN IT BE FIXED?
Screen
shot
SCENARIO 1
Screen
shot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
WHEN SHOULD IT BE DONE

Use this Action Driven and Prioritized SEO
 
Recommendations Template in Google Slides
https://docs.google.com/presentation/d/1NbI_KDhyHhUKQnSj1CcQfM4KabLNYbn8bfGw955iiBc/view

RECOMMENDATIONS
AFFECTED
AREAS
SEO
EFFECT
BUSINESS
IMPORTANCE
CURRENT
OPTIMIZATION
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDING
SUPPORT
IMPLEMENTATION
DIFFICULTY
VALIDATED
PRIORITY
PAGE
PERSON IN
CHARGE
IMPLEMENTA
TION DATE
LAUNCHING
DATE
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES
THAT GENERATE CONTENT
DUPLICATION
INTERNAL
SEARCH RESULT
PAGES
HIGH LOW LOW NO YES NO LOW 1 1 MARIA 01/08/2021 15/08/2021
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED PAGES
OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO MEDIUM 2 5 MARIA 15/08/2021 30/08/2021
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG
POSTS FROM
PREVIOUS BLOG
VERSION
MEDIUM MEDIUM LOW NO YES NO MEDIUM 4 10 JAVIER 30/08/2021 15/09/2021
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO MEDIUM 3 15 JAVIER 15/09/2021 30/09/2021
WHAT WHY
WHERE WHO WHEN
HOW
… use the 5Ws and H to plan and coordinate the
 
SEO activities effective execution and progress

Leverage the RACI model to establish the SEO process
responsibilities & who you’ll need to coordinate with
RACI
Who is RESPONSIBLE
for the job?
Who is ACCOUNTABLE for final
decisions and ultimate ownership?
Who is CONSULTED before a
decision or action is taken?
Who is INFORMED that the
decision or action has been taken?

Establish and agree on
minimum viable
requirements
 
to accept the
implemented tasks as
done for which you can
use agile’s User Stories
to specify what you need
to get done
https://www.atlassian.com/agile/project-management/user-stories

Define and agree on a simple and clear communications
protocol to avoid “missing” important information
WHAT WHERE WHEN WHO
Non-Urgent, Non-Complex
 
SEO Tasks Coordination
Jira On-going YODA, LEIA, REY
Non-Urgent SEO Tasks Clarification Slack On-going YODA, LEIA, REY
Urgent and complex SEO Tasks
Coordination
Zoom On-demand, within 24h YODA, LEIA, REY
SEO Tasks planning and review Zoom Every two weeks YODA, LEIA, REY
…. …. … …

… while also
avoiding
communications
bureaucracy of
bigger
organizations

Remember the R of smarter goals! These and the activities
 
tied with them should be reviewed every month…
SMARTER
Specific
 
[Significant]
Measurable
 
[Meaningful]
Attainable
 
[Action
 
Oriented]
Relevant
 
[Rewarding]
Time-Bound
 
[Trackable]
Evaluated
 
[Ethical]
Reviewed
 
[Rewarding]

How are your activities impacting goals? Are they still “making
the boat to go faster”? Do they need to be updated?
https://www.youtube.com/watch?v=q_CSuBqYkZI

Run tests to make
sure that the
specified actions
(especially those
requiring higher
effort) are paying
off as expected or
there are alternate
ways to achieve
results

SEOtesting.com, Ryte, Splitsignal
There are now SEO tools that highly facilitate to execute
different types of SEO tests, from group to split tests…

You can also create your
own SEO A/B Split Tests
for Free by using Google
Tag Manager as Chris
shows here!
https://www.slideshare.net/chr156r33n/how-to-construct-your-own-seo-a-b-split-tests-for-free

This will allow you to
change what is not
impactful anymore and
continuously identify
opportunities to leverage

By doing all this, you can avoid and/or minimize the
 
main SEO challenges, issues and mistakes in 2021…
1. Lack of
resources & support
from decision makers
to fund and integrate
SEO efforts to
achieve results
2. SEO
Execution Errors
due to a lack of
stakeholders
Understanding &
SEO Quality
Assurance
Framework
3. Lack of
consistency and
prioritized
management of
activities to execute
actions and
maximize
impact

But remember there will be scenarios you won’t be able to
change due to culture or product. It’s ok to end them.

Achieving SEO
success in Processes/
Projects/Initiatives
should be positive
for the rankings,
traffic, conversions
and ultimately, ROI
…

… as well as for you
and your team’s
happiness too!

I’m Aleyda Solis

* SEO Consultant & Founder at Orainti

* SEO Speaker at +100 Events in +20 countries

* Author “SEO. Las Claves Esenciales.”

* Crawling Mondays Video & Podcast Series Host

* #SEOFOMO Newsletter Wrangler

* Maker LearningSEO.io

* European Search Personality of the Year in 2018

* remoters.net Co-Founder
Thank you!

The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX

The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX

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