The document discusses 10 strategies for telecom companies to expand in the Middle East. It highlights the importance of change management and educating customers on new technologies. It recommends implementing proven change management models and making training mandatory for sales teams to help customers understand new services like LTE and WiMax. The strategies also focus on simplifying technologies, benchmarking against competitors, and ensuring marketing, sales and product teams work together.
Top 10 strategies for telco expansion in Middle East
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2. Top 10 strategies for expansion in the Middle East Change management... a planned strategy for Telcos By Naeem Mirza May 10 th , 2010 +965.6636.3007 [email_address]
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13. Strategy # 3: To ensure success, proven models like Prosci’s ADKAR change management should be exercised which suggests introducing change in three phases: +965.6636.3007 [email_address] Top 10 strategies for expansion in the Middle East Cont’d
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